Our Mission - FanBridge

There are billions of music, sports, entertainment & brand fans globally – and FanBridge powers the marketing to 600m+ of them.

FanBridge is a leading Fan Audience CRM platform, currently used to manage fan acquisition, retention, and engagement for more than 600 million fan relationships. Clients include the world's largest brands, premium content producers, influencers from music, sports, film, television, comedy and publishing, and YouTube channel producers - all of whom use FanBridge to grow and profit from building direct relationships with audiences across email, social media, mobile and high engagement destinations.

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Self-Serve Fan Audience
CRM platform

The Trend

Millions of influential entertainment figures, properties and digital marketers are proactively seeking easy-to-use technology that facilitates managing their fan communications and content distribution across digital media channels & devices.

Our Solution

At the core of the FanBridge is an intelligent Fan Audience CRM platform designed to super serve these fan marketers as they build, engage, track, and monetize their audiences across email and social media.

Direct-to-Fan Advertising & Sponsorships

The Trend

Brands will spend over $51 billion this year globally on branded entertainment, and though audience viewership & engagement is rapidly moving online – digital spends are in their infancy due to inefficiencies in aligning brands with their target audiences.

Our Solution

FanBridge provides integrated advertising solutions, such as Social Digest, that give brands a measurable & direct path to reaching their target audience by aligning their message with our 150k+ global entertainment influencers.

Integrated Partner
Ecosystem

The Trend

Everyday, thousands of cutting edge companies are building amazing fan facing products/apps that solve for core needs of clients like ours, only to find they have no direct way to get in front of our clients (and their fan audiences) at scale.

Our Solution

The FanBridge Partner Ecosystem is an app-store like sandbox for these innovative companies to plug into and be found by our clients. Once activated by a client, their products/apps are instantly integrated into that client’s fan facing assets & communication channels.

Here’s just a few of the influencers and brands that we work with...

John Mayer

Margaret Cho

Kaskade

Common

Carrie Preston

Aziz Ansari

Jennifer Esposito

DeMarco Murray

Amanda Beard

Lil Jon

Real ROI: We’ve powered over 10 billion fan engagement actions among 600m+ fans across email, mobile and social media – creating over $1b+ in net new fan audience revenue lift for our clients to date.

Competitive Edge & Market Dominance

As an emerging media company, built on the foundation of a robust CRM/CMS platform across email & social media, FanBridge has unique access to the data and relationships required to build a more efficient and profitable entertainment industry.

Driven by our world class team of innovators, industry professionals trust the FanBridge platform to protect their sensitive data, drive fan acquisition costs down and fan engagement up; meanwhile, top tier brands and partners trust FanBridge as a source for building brand awareness and social capital. Unparalleled reach Big Data: FanRank™ & intelligent social programming

Thought Leadership & Commitment to Market Education

We are a team of passionate professionals who love to learn and share the latest data, best practices, and insights shaping the market around our company.

In addition to our participation at events such as SXSW, Harvard MBA Sports Marketing Conference, CMJ, and AdTech Summit – here are some of our latest projects: Fan Marketing Institute (FMI) Fan Relationship Management (FRM) & Marketing Blog

Recent Activities and Milestones

New post-login navigation redesign launched (8/15/12)

AwesomenessTV, Annoying Orange, Shane Dawson & other top YouTube channels join

Katie Couric launches Social Digest (7/25/12)

Events widget & email acquisition wordpress plugin launched (7/19/12)

Over 1m+ Fan Questions asked (over 500k answered) (6/06/12)

David Dowd joins FanBridge as VP Brands Group (4/24/12)

Facebook Pages 2.0 + Timeline CMS Launched (4/17/12)

Spotify & FanBridge launches distribution partnership for global 'Play Button' (4/11/12)

NYC office hosts inaugural event for NYVC Sports with VP's of Digital at MLB & NFL

Google Play & FanBridge launches partnership (3/27/12)

Social Digest, passes 6m subscribers (3/21/12)

FanBridge Panels at SXSW (3/15/12)

Hertz, WMG, X5 Music, and Stoli advertising deals

Social Digest v3 design launched(3/06/12)

Fan Marketing Institute (FMI) launched (3/01/12)

NYC office hosts Sports Tech meetup (2/23/12)

150k self-serve platform clients (incl. John Mayer, Kaskade, Carrie Preston)

Live Nation, Samsung, and Sears advertising deals

FanBridge moves into new NYC headquarters (1/20/12)

Damntheradio (acquisition) integration into FanBridge platform completed (1/12/12)

Spencer Richardson (CEO) in Forbes 30 under 30

2011

150m fan emails, 300m facebook fans, 80m twitter followers under management

First team wide “Hack Day”, winner builds core part of Content Hub (12/15/11)

Justin Kadis (Dir. Sports) panel at HBS Marketing Conference (12/04/11)

Partner Ecosystem launches (11/17/11)

Marketing Sherpa email marketing award (11/08/11)

Harvest Bowl at CMJ (10/17/11)

Self-serve platform enters Sports (incl. UFL, NFL, National Gaming League)

10 billionth fan interaction powered by FanBridge & Social Digest launch (9/26/11)

'Aligning Brands with Social Influencers' presentation at Strata Summit (9/20/11)

FanBridge joins Orchard Marketplace launch (9/13/11)

FanBridge opens San Francisco/SOMA office (8/15/11)

Stoli selects FanBridge to power ‘A Band Apart’ campaign (7/25/11)

FanRank™ v2 launched, most accurate fan list auto segmentation since FanRank™ v1

Self-serve platform enters Film/TV (incl. Aziz Ansari, Need for Speed, Mick Ogendahl)

FanFinder Suite launched, for targeted fan acquisition (6/29/11)

100m fan emails under management milestone & API launch (6/25/11)

FanBridgeTV learning channels launched on YouTube (4/29/11)

Lady Gaga “Born This Way” remix launch via FanBridge Facebook page (4/08/11)

FanBridge hosts SXSW panels on digital fan marketing at Interactive & Music

Social media CMS platform, Damntheradio acquired (1/18/11)

FanBridge closes Series A financing with First Round Capital, SoftTech VC, Lowercase Capital, SPA Investments, Founder Collective, 500 Startups, Grape Arbor