FanBridge Blog

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Maybe you’ve heard about Pinterest, the new image-based social network. Pinterest has been popular with certain niches – mostly in art/design circles – but is starting to show up all over, it seems. While Pinterest isn’t meant for sharing non-visual content, that doesn’t mean that it can’t be relevant to your fan engagement strategy.

“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”

How does Pinterest help you engage fans? It’s designed to share the things you find interesting and is not meant for solely promoting your own content. In the same way that Tumblr gives your fans a more personal look at who you are, or how Twitter allows fans to feel that you are an accessible and real human being, Pinterest can help you build an authentic, genuine identity with fans. We’re all about building a better fanbase, and Super Fans will stick by you and treat you well.

How can you use Pinterest? If you have experience using Tumblr, you might already be comfortable finding and creating content around images. Otherwise, think about the things you like that are related to your music. Start by sharing a picture of the guitar you’ve been pining over or a city where you’ve always wanted to play a show. You should feel comfortable sharing anything you like. This is about building an identity with which fans can connect. Occasionally, share your own content on Pinterest. You can link to a new song, pin your own images, and link to press. However, do not treat your board as a place to self-promote. It’s one of the Pinterest Etiquette no-no’s.

Are you on Pinterest yet? Share your board with us in comments. We’re just getting started with it, but follow us to get news about our clients and a daily Artist of the Day.

Looking for more ways to manage your fan base? Download our free eBook, 3 Keys to Fan List Success for Musicians.


  • Pingback: Why Bands Should Be On Pinterest | Bands Online |

  • sylviabennett

    Besides music, my other passion is traveling.  I would love to post pictures of hotels, restaurants and places I travel to.

  • Anonymous

    Can you send us the email address for which you’d like your invite? contact(at)

  • adey

    I would post pictures of anything remotely musical, and anything scenic as I do a lot of touring around Europe. So many memories of places that should have been shared.

  • Anonymous

    I’d post pictures of cool spots I walk through on hikes, or fun scenes I encounter when bicycling.

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