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what is a good engagement rate fanbridge blog

Now that we’ve defined engagement, let’s dive into the analytics.  What makes a good engagement rate?  It can be hard to identify the benchmark to aim for, and it differs from platform to platform.  Here are some numbers to let you know if you’re on the right track.

 

Often, people wonder if they are using platforms like Facebook and Twitter correctly because they have what they would consider to be low engagement rates.  As it turns out, most people average around 0.5-1.0% engagement rates on platforms like Facebook and Twitter, as well as many others.  Because of Facebook’s News Feed algorithm and other live stream-style feeds, reaching your audience, let alone getting them to interact with you can be a challenge.  Just know that a 1% engagement rate is no failure.

 

Instagram, however, is known for having higher engagement rates than other platforms.  While you may only engage with 1-2% on Twitter, Instagram has closer to a 3-6% engagement rate.   It would seem that the nature of Instagram’s eye-appealing visual content, users are more likely to show support with a quick double-tap.  Pair a well-designed image with a few smartly chosen hashtags, and you’ll see a great response from your followers.

 

Email is still the digital channel that boasts the highest engagement rate.  While social channels often miss most of your followers, email subscribers are far more likely to see your message in their inbox, and therefore more likely to interact.  The average open rate for an email campaign is about 20%.  On its own, it can seem like a low number, but as it turns out, it’s still the most effective tool to reach your online audience.

Not sure how to track your social media analytics?  Start with native tools like Facebook Insights and Twitter Analytics.   And, of course, track your email campaign analytics on FanBridge.

 

Read Next: 4 Simple Ways to Engage Your Social Media Audience

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  • Marc

    Since the mobile hand held devices general reject the tracking code images you guys imbed in the email- the source of your analytics- do you guys have any alogrithm or extrapolation factor to project what the actual level of open rate is- from the number you report in your analytics. Its good you tell people about about this upfront- I applaud you for that– but to say its probably higher than the reported number to me doesnt go quite far enough. I have a feeling the pct of people are opening these emails (or not) from iphones as opposed to desk top computers is getting higher all the time.

  • FanBridge

    Hey Marc,

    You’re absolutely right-mobile usage is constantly increasing, and email clients on mobile, as well as our analytics tracking for mobile have improved immensely over the years. Yes, you do have to enable the images in the email to track the open, but you’ll find that most people do. We have found that our analytics are as accurate as possible, including tracking mobile opens and click-throughs, as well as geographic information. You should find your open rates reflected accurately in your campaign analytics, and you can even see exactly which email addresses have opened your email by clicking on the number on the analytics page.

    We hope this helps! Of course, if you have any further questions about tracking and analytics, we’d be happy to answer those for you!

    -Team FanBridge

  • Lowell

    I started a business page about 10 days ago and have had some success. To date according to Insights Ive had 34,200 Reach(Es) with just over 9,000 Post Engagements hits…I’m having A hard time understanding why 1% is considered good.what am I missing here?

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