Another year has passed, and social media continues to grow leaps and bounds! We gathered some key information to help inform your social marketing decisions in the new year. What we found was that social media is increasingly visual and moving toward more in-app actions and seamless experiences. Check out the info below, and let us know in the comments what you see in store for 2016!
2015 was a crazy year, and quite an amazing year for FanBridgers! We wanted to take the time to acknowledge some of these awesome accomplishments by FanBridgers throughout the past year. They keep surprising us with their talent and heart, month after month!
Calls to action are a very important part of your newsletter! Whatever you’re sending to your most supportive fans should entice another action, and a button is a simple way to draw attention to that action and get more clicks. Using the FanBridge Template Tool, adding a button to your campaign is easy. So, how can you use a call to action button to drive clicks? We came up with a few ways.
The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter. It’s important to track these metrics and find ways to continuously increase engagement.