Happy March Madness, FanBridgers! We think the most fun part of March Madness is the fans, so we’re doing a different kind of bracket for this tournament.
Another year has passed, and social media continues to grow leaps and bounds! We gathered some key information to help inform your social marketing decisions in the new year. What we found was that social media is increasingly visual and moving toward more in-app actions and seamless experiences. Check out the info below, and let us know in the comments what you see in store for 2016!
Facebook is making it even easier for content creators to market themselves on the social network. You know how effective Facebook ads can be, but Facebook still knows the importance of email marketing, and they’re making it easy for you to combine these efforts for an even more effective and cohesive strategy.
Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform to platform. Here are some numbers to let you know if you’re on the right track