Another year has passed, and social media continues to grow leaps and bounds! We gathered some key information to help inform your social marketing decisions in the new year. What we found was that social media is increasingly visual and moving toward more in-app actions and seamless experiences. Check out the info below, and let us know in the comments what you see in store for 2016!
From defining “engagement” to interviewing a John Mayer super fan, we delved into what makes a supportive fan, online and off. So, how do you get the most out of your fans? The simple answer is: let them get the most out of you.
Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform to platform. Here are some numbers to let you know if you’re on the right track
Navigating the different social media platforms these days can be quite overwhelming. In addition to maintaining a presence on so many networks, you are also expected to track your performance and understand how you can better connect with your audience from those numbers! When looking at social media analytics, there are a lot of numbers to sort through, and one of the most important metrics to watch is always “Engagement.”