FanBridge Blog

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Scott

The Problem: You are about to go on tour and want to geo-target your newsletters to let subscribers know when you are in their area, but you do not know how complete the fan data is on file.

 

The Solution: Send an Update Your Info campaign to subscribers that don’t have enough data on file for zip code targeting.

 

Assumption: For the purpose of showing the complex capabilities of FanBridge database mining, we’re going to assume you are only touring in the United States and want to collect more location data on fans you know are in the United States, but not where in the US they are.

 

When you plan ahead, you can spot opportunities or threats to achieve what you want. In our example, we are setting ourselves up for success by sending an Update Your Information campaign before we announce dates for a US tour. This way, we can get the most out of geo-targeting our newsletters when our tour starts.

Set a Goal

To start, we want to get an idea for how many records are missing a postal code in a fan’s data record. To do this, we visit the Search and Manage page and do a search for fans that are in the United States, but do not have a postal code submitted on their Fan Record.

 

How_To-Update_Fans-Fan_Record

 

Our goal is to reduce this number as much as possible before our official tour announcement. And we’ll do this with an Update Your Info email campaign.

Create Update Your Info Email

Using the FanBridge Template Tool, we craft a short email that establishes:

1) when tour dates are going to be announced (in a week)

2) what fans should do in the meantime (update their location data)

3) why they should take that action (to get relevant emails; to possibly win a vip giveaway)

 

We put the action to take in a button and use the premade link for fans to update their information

 

How_To-Update_Geo-Button

 

And we of course style the button to have the style components we want so that it fits our aesthetic. All done in just a few clicks.

Deploy Campaign & Analyze

This campaign is rather simple in content, so it doesn’t take much before it’s ready. We copy the targeting from the search results we did earlier (Location: Country = United States; Fan Record: Geo ≠ Postal Code), and schedule it to send.

 

After the campaign is sent out, there are two places we can search for effectiveness of the campaign – the Campaign Analytics and the Search and Manage page.

 

Campaign Analytics will tell us how many people clicked on the update information button. This information can tell us how compelling our call to update was to our fans. If a lot of these subscribers opened the email and clicked on the update button, then we should assume our pitch to fans resonated with them.

 

On Search and Manage, if we process the same search of US fans that don’t have a postal code on file in their Fan Record, we should hopefully see this number as being lower than before we sent the campaign. The difference between the our initial search and the post-campaign search tells us how successful we were at getting fans to actually submit more information.
 

Learn more about how to make foolproof tour emails

or Start your Update Your Info newsletter now!

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Team FanBridge

The latest update to the Events module in the Template Tool makes it easier than ever to get to the final product you want when creating an email campaign about upcoming tour dates. But it also makes it easier than ever to make multiple emails with different dates.

 

For example, if you want to have an East Coast tour date email, a West Coast tour date email, and a European tour dates email, start by making one version with the events module where you want. Then copy that version to make your next email send out and simply update the events that are included.

 

Finalized Select Events
 

Gone are the days of retyping all that information just to make a new email campaign. The future of email creation is here to give you what you want and in less time.

 

via GIPHY

 

 


Learn more about how to make foolproof tour emails


 

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Scott

Your style – like your brand as a whole – is unique to you. And with recent updates to the Template Tool email creator in FanBridge, you can enjoy the same time saving benefits of the drag-and-drop tour date plugin, but with more options to customize the final design of how a tour announcement email looks and reads. Getting you to your desired finished product in lightening fast speeds.

 

Button Styles

We’ve released more styling options on the buttons modules a few months ago, and now, those styles will apply to the Tickets and Info buttons in your upcoming events. This means you can control the background color, text, border, and button corner roundness so it matches the buttons elsewhere in your newsletter.

 

Event Buttons 1 Event Buttons 2 Event Buttons 3

 

To Info or Not To Info

The Info links that appear with the tickets links will direct fans that click on it to see more details about that event: the venue’s address, the start time, etc. But maybe you just want to show the ticket link. To do this, you can easily just click to remove or bring back those links.

 

No Info
 

Sold Out Dates

It’s a good problem to have, tickets aren’t available because the event is sold out. You may want to show fans when a date no longer has tickets available, and if an event is marked as Sold Out on FanBridge, it will show up as Sold Out in the Events Module.

 

Event Sold Out
 

Event Layouts

Our favorite update here (!!!) is the different layouts available for the Events module. We’ve been reading and analyzing as many tour emails as we can and have created two new ways to display your upcoming events based on recurring trends: dates listed in Columns and upcoming tour dates listed Inline. Use the same customization options in font sizes, font families, colors, as well as link options and alignment to get to the finished product you want.

 

Event Layout 1 Event Layout 2 Event Layout 3

 

 

Stay up to date with all our event updates

 

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