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Holiday Marketing Content Roundup

 

In case you missed it, we’ve been sharing interesting holiday marketing ideas to keep fans engaged during the busy holiday season. If you’re crunched for time or simply don’t have much to announce until the new year, these strategies are excellent ways to stay connected with fans through the end of the year.

 

Seasonal Spotify Playlist

What’s a better way to get into the holiday spirit than with a good song? With our Spotify integration, it’s easy to share songs, full albums and playlists in your email campaigns. You can create a Spotify playlist of your all time favorite holiday songs or your top picks from this year to share with fans in a campaign. Be sure to add a nice photo and/or description to your playlist for a personalized touch.
 

Screen Shot 2016-12-01 at 2.37.37 PM

 

Video E-Cards

Nothing builds engagement better than visual content. One easy and effective way way to provide this for your fans is by sharing a seasonal video e-card. To do so, set up a funny e-card using JibJab or Elf Yourself to share in a Template Tool campaign. Be sure to include a special message or holiday greeting for fans. And don’t forget to ask your audience to share your video on social media for bonus exposure.
 

Video-E-card2

 

Yearly Recap

An important part of the holidays is looking back on the past year and all the wonderful memories you’ve made throughout. Why not share your fondest memories of the year with your subscribers? You can give thanks, remember the good times and share captivating content all in one email campaign. Highlight any major accomplishments, changes or fun moments that happened this past year. It might also be a good opportunity to ask fans to send questions about this year and the next to your Questions page. You can even include visual content (tour videos, social media posts, etc.) from the year in your campaign to keep subscribers engaged.
 

Capture

 

Gift Guide

During the biggest shopping season of the year, some fans may be short on gift ideas for their loved ones. Why not give them some inspiration with a handy gift guide? Help fans provide something nice for friends and family this holiday while giving your merch or ticket sales a nice boost. You could even provide a list of some of your favorite things to give fans a little insight into your life.

 
Gift guides are also a great opportunity to connect with different segments and Fan Ranks of your audience. Create a gift guide with a special discount for your At Risk fans or geo-target a guide of your favorite sunglasses and tank tops to fans in warmer regions.
 

Giftguide

 

As busy as the end of the year can be, there’s always a number of ways you can stay connected with fans during the holiday rush. Get started on your end of the year campaigns today!

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Holiday Marketing Content-Gift GuideCOPY (1)

 
Thinking of the perfect holiday gift last minute can be tricky whether it’s for yourself or someone else. This is where email gift guides come in handy. Not only is this a way to promote you and your work but also a way to keep your fan base connected to you during the holiday season.
 
When creating a gift guide email you should start by using the Template Tool. In the introduction, make sure you address the type of gift guide you have created and why it is important to your subscribers.
 
An example would be:
 

GiftGuideIntro

 

Now it’s time to add in the gifts! You can include your music, book, event tickets or merchandise. You can also add in other gifts that you love, use or are related to you. For example, a musician might include headphones or speakers in their gift guide. Mixing up the guide with other gifts that you love will help make it more natural and approachable.

 

When adding the gifts don’t forget to add images and links on where to purchase. You can even order the gifts in numerical order to highlight an important gift of yours that you want to promote.

 

Another way to organize your guide would be to add a category distinction such as:

 

  • Gifts Based on Price (i.e. Best Gifts Under $10)

  • Stocking Stuffers

  • Secret Santa

 

Giftguide

 
You can also use segmentation to give an extra something special to your most loyal fans. Create multiple versions of your gift guide that caters to different groups of your audience. To do so simply make a copy of the email that you have already created for the rest of your subscribers. Give this copy a separate name than the original so you know the difference between the two. Make sure you let these fans know that this is special just for them. In the end, loyal fans are your biggest promoters. Add an incentive such as a discount, free shipping, or a free download to an email targeted specifically to your Super fans or At Risk fans to win back their interest for the coming year.
 

Gift Guide Super

 
This is the season for gift giving, so a gift guide newsletter is the perfect something special your subscribers will probably find useful. So get started on your gift guide campaign today!

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YearlyRecap

 
As 2017 quickly approaches it is the perfect time to reflect on the past year. Before the new year arrives, capture 2016’s best moments in an email sent to your subscribers. You can thank your subscribers and recap your year all in one while having customizable email content for the holiday season.
 
Start capturing your year by beginning an email using the Template Tool.

Add a simple introduction highlighting key moments of your year to start things off. After that, fill in the rest of your email by including any achievements, big news/changes or even just your favorite memories.

 

Incorporate visual content to keep your subscribers engaged and interested. You can add in content like the examples below from:

 

  • Tours – Pictures and videos on stage and behind the scenes

  • Photos With Fans – Meet and greets, crowd shots from a show or signings

  • Accomplishments – Records, Awards and nominations

  • Top Social Posts – Highest viewed video or your most shared facebook post

  • Latest Releases  - Songs, albums, merchandise and playlists – It is easy to include your music with FanBridge as we connect with SoundCloud and Spotify

 

Anything that best captures and relates to your year!

 

Near the end of the message place a link to purchase or your online store if you have one. This would be perfect to promote your music, book or merchandise.

 
End the email with a look to the future and a thank you to your fans. If you have any exciting news coming up share it with your fans or just simply share your thoughts for the upcoming year. This is a way to keep fans anticipated for the events of the next year. You can even ask your fans to send in questions about next year’s plans via your Questions page to get them directly involved. It is so important to share thanks with your fans for all of their support over the previous year and to wish them the best new year!
 

Capture

 

Capturing your year will not only show your accomplishments but is a great way to show appreciation to your fans during this holiday season!

 
Start composing your Yearly Recap email today!

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