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build conversation around your tour


Planning for your next tour can be a lot of work.  From booking and logistics, to promotions and marketing, to planning the actual show, it can be hard not to miss something.  Of course, in all the details, it’s easy to lose sight of the reason for the tour in the first place: the FANS!  As important as it is for you to prepare for your tour, it’s equally important to help prepare the fans, not only so they can have an amazing experience, but so they can help you spread the word.  Here are 3 easy ways to get your fans excited and talking about your tour before it even starts:


Ask For Input


Your fans would love to be a part of your planning process.  Start by asking them which cities you should visit, like Alex G did.  You’ll figure out where your most dedicated fans are while engaging them in the process!


Planning what your show is going to look and sound like is another great place to ask for fan input.  Asking them what they want to see from your show is an easy way to make their opinions feel valued and let them know that you want them to have the best possible experience.


Connect Locally


Once you’ve planned your tour stops, target conversations with your fans around where you’re going.  The fans attending these shows will feel a closer connection with you if you make each stop on the tour feel extra special.


Read Also: Hyper Locality: Focused Marketing is the Next Trend in Marketing


If you’ve never been to the city before, start by asking the local fans about their hometown.  Where should you eat while you’re there?  How about any tourist attractions in the area?  If you have been to the city before, maybe share a nice memory from your last visit, or tell your fans why you’re excited to come back!


Easily target your conversations by using geo-targeting options on social media, as well as geo-targeting your email campaigns on FanBridge.  Your fans will be so excited that you’re so excited to visit them.


Preview the Experience


A live event is a once in a lifetime experience that can never be replicated.  While you want to maintain the mystery, be sure to let your fans in on some details of what they can expect from your show.  Not only will this build excitement and buzz around the event, but it will also help the fan set their expectations so they can enjoy the experience, rather than be disappointed.  Here are a few ideas:


-Share a short video clip of your rehearsal for the show

-Share a preview of what your stage setup will look like

-Share a fond memory from your last tour

-Make them feel a part of the group by introducing your band mates or crew members

-Preview your tour merchandise so your fans are ready to take the experience home with them


Pair these ideas with a well-written hashtag, and you’ll see how excited your fans are when they feel like they are a part of the planning process.


Getting ready for a tour?  Make sure you add your events to FanBridge.  Quickly add your FanBridge events to an email campaign with the Template Tool.

Team FanBridge

FanBridge Template Tool


Team FanBridge recently released a re-designed version of the FanBridge Template Tool.  We know that HTML code can be extremely daunting, so we thought we would take care of that headache for you!  The Template Tool is a simple drag-and-drop editor that allows you to craft a beautiful email in minutes.


There are a lot of customizable options and add-ons in the Template Tool, and we wanted to make sure that everyone gets the most value possible out of this incredible resource.  Check out the video below to learn how to craft a clean and customized email, rich with engaging content that your fans will be excited to open:



Have more questions on how to use the Template Tool?  Leave a comment below!

Start crafting your next email campaign

Team FanBridge

Get more Email Signups


Facebook recently rolled out a new feature for Facebook Pages, and we just couldn’t help but share the excitement with the rest of you.  Get ready to build your email list even more with Facebook’s Call to Action button for Facebook Pages.


The Call to Action button can be used to direct fans to another website and take an action like “Shop Now” or “Sign Up.” We don’t think there could be a simpler way to convert a Facebook fan into an even more engaged email subscriber.  By adding a Call to Action button with the text “Sign Up,” you can link your fans to your FanBridge Fan Action Page signup form (  This one-click action for the fan is placed right in their eye line when they visit your page, and it has helped conversions for users so far.


Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club (via Facebook for Business)


This process takes less than 30 seconds.  Check out the quick video below to see how to set up your Call to Action button:



FanBridge’s Fan Action Pages are mobile-responsive, so no need to add a mobile link when you set up your Call to Action.  Also, be sure to track the number of clicks your Sign Up button gets on the right-hand side of your page:


Facebook Insights Sign Up Call to Action Button



Need to set up your Fan Action Page?  Customize the appearance, or learn more about the Fan Action Page below:



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