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Team FanBridge

Like anyone needing to market themselves online, there’s probably a million questions about engagement on your mind. Well we’ve come up with a list of articles we’ve done in the past that should hopefully answer any questions you have on engagement for social or email campaigns


What is Engagement? – Clicks? Likes? Comments? What does engagement really mean?

What is a Good Engagement Rate? – Once you understand engagement, how do you know you’re receiving enough?

What is a Good Open Rate? – Discover the industry standard for email open rates and how to improve your metrics

Visual Strategies to Boost Engagement – See how adding images to your content can help improve social/email engagement

5 Major Takeaways on Fan Engagement – A few crucial lessons we’ve learned from our experience with garnering fan engagement

5 Tips to Increase Your Email Engagement Rate – Keep fans interested with 5 simple strategies for improving email engagement

6 Ways to Connect With Your Audience at Events – Engagement isn’t just for email & social media. Bond with fans face to face with these 6 tips.

4 Simple Ways to Engage Your Social Media Audience – Learn 4 easy fundamentals on connecting with your audience on social media

After the Contest: Getting Value from Social Media Contests – Maintain audience momentum after a social contest while building up your fan base with a few helpful tips

13 Ways Not to Build a Fan Base – Establishing an audience from scratch? Then you may want to avoid these “techniques”.

Creating Effective Calls to Action in Email Campaigns – A strong call to action could be just the push fans need to engage your campaigns

Why Bands Should Be On Pinterest – “But Pinterest is for nothing but home decor ideas, right?” Wrong. It could be your next channel for engaging fans.

Turn Facebook Likes into Engaged Fans – Industry experts weigh in on ways to convert Facebook likes into an active audience

Guest Series: Fan Engagement/Monetization – After a fan joins your list, when is a good time to start selling?

Fan Engagement: What Should Artists Do to Excite Inactive Fans? – Worried your audience is losing interest? We asked a few experts for ways to win back fans.

How Do You Tell If An Artist Has a Loyal/Engaged Fan Base? – What metrics or fan behaviors should artists focus on to determine fan loyalty?


Still not too confident in your fan engagement skills? Subscribe to our mailing list to stay updated on any tips and tricks for engaging your fans.


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Crafting the perfect subject line for a newsletter is always a hot topic in the email marketing world as it’s the first thing a subscriber sees in their inbox. Is your subject line compelling enough to elicit an open? Is it missing that extra something to perfectly convey what exciting things are in your campaign? If you are looking to easily add some character into your subject lines, just look to your right where you’ll find an emojis button on the Subject Line input field.


Adding Emojis to your Subject Line

Insert Emojis in Subject Lines

While some may see that the use of emojis in subject lines can actually increase open rates, test if your audience responds the same way with a Subject Line A/B Test.


A/B Test Emoji Subject Lines

You’ll find the emoji quick insert on regular campaigns, auto-recurring and drip emails, as well as the automated birthday email.

Team FanBridge

Making Good Impressions


First impressions are tough. When it comes to email marketing, they’re even tougher. One bad impression can sour a relationship. But what do you do when EVERY campaign hinges on making a good impression? You build a strong subject line.

Here’s 4 tips on ways you can keep open rates high by making a lasting impression through your subject line.

Short & sweet

With 54% of email being opened on mobile devices, it’s risky to avoid considering how your campaigns look on mobile. One way to ensure your campaigns are optimized is by keeping subject lines short enough to fully display on mobile. Most devices allow around 30-50 characters so be sure to keep your subject lines around 4-7 words.


You can keep your subject lines short by briefly highlighting the main message of your campaign. Not only would you be saving your subscribers some valuable time, you’d also avoid misleading subscribers and prompting them to delete or mark your campaign as spam.


Read More: 5 Simple Ways to Stay Out of SPAM



If an email doesn’t feel actionable, how is your audience supposed to feel motivated to open it? By including words that create a sense of urgency (today, tomorrow, alert), fans won’t want to miss out on what you have to say. In fact, action words have proven to increase open rates by 22%. Combine this with a call to action and you can easily let fans know what to do next and how long they have to do it.


Read More: Creating Effective Calls to Action in Email Campaigns


Nothing beats free stuff. But while the word “free” may trigger spam filters, that doesn’t mean you can’t get creative with it! If you’re providing an incentive, be specific in mentioning what you’re offering fans. For example, if you want to have a flash sale on a music lesson course provided on your website, let fans know with a subject line that gets to the point (1 Day Only – Music Lessons 50% OFF!)  In doing so, you’re adding a little transparency to your subject line, allowing readers to know exactly what they’re getting when they open your email.


Read More: Incentives: The Good, The Bad & The Just Plain Ineffective


While there are always science-backed best practices, no two mailing lists are truly alike. To truly understand what YOUR audience responds to, try A/B testing your subject lines.

Testing helps you find out how fans react to different styles of voice (jokes or professionalism?), questions and more outside-the-box elements like emojis.



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