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Every year, SXSW draws a massive crowd, inviting the biggest celebrities, the best new films, the most incredible new technology, and of course, music everywhere.  In case you weren’t able to join the party, here’s 10 things you may have missed at SXSW this year: 

1. Meerkat

Every year at SXSW, there are usually a couple of apps and start-ups that stand out from the rest for better or worse and garner a bit of hype for themselves.  This year it was all about the live streaming app Meerkat, which had been growing in popularity for a few weeks since its launch on February 27 but it has now hit a fever pitch.  Read More at Paste Magazine…

 

2. Keynote Speaker Snoop Dogg

The least insightful – but the most entertaining – [session] came from Friday’s keynote speaker Snoop Dogg. The rap legend didn’t really give a speech but was interviewed on stage by his manager Ted Chung. For this reason, a hard-hitting interrogation was not on the cards, but the Dogg still managed to entertain.  Read More at The Guardian…

 

3. Flying Car

At South By Southwest 2015, Juraj Vaculik, co-founder and CEO of AeroMobil, spoke at a panel about the future of flying cars, predicting a world ahead in which these vehicles easily merge with existing transportation. For him and his team, the goal is to make medium-distance travel much less of a hassle, and to do so, the company aims to put its vehicle on the market by 2017.  Read More at Popular Science…

 

4. Women Dominate SXSW Film Festival

The SXSW Film Festival has always been a launching pad for women in Hollywood.  But this year’s SXSW had more girl power than ever before, from the female-driven comedies “Trainwreck” and “Spy,” to the work of breakout directors like Hannah Fidell (“6 Years”) and Shannon Sun-Higginson (“GTFO: A Documentary About Women in Gaming”).  Read More at Variety…

 

5. Miley Cyrus Surprises

The biggest buzz around town on Thursday, as the South by Southwest music mayhem hit its stride, was not about a breakout band from Brooklyn or Sweden, nor was it focused on the previous night’s exclusive Iggy Azalea set for Samsung. Instead, the increasingly loud whispers around Austin came straight from trending topics for 2013: Miley Cyrus was rumored to be making an appearance.  Read More at NYT…

 

6. Marketers Tricked Tinder Users

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.  Until some unlucky Tinder users spotted Ava.  Read More at TechCrunch…

 

7. YouTube Launches Artist Analytics

FanBridger Ari Herstand gets an in-depth look at YouTube’s new analytics for artists, giving artists an inside look into who and where their audience is.  Read More at Digital Music News….

 

8. Thoughts on Gender Equality in Tech, Interrupted

Google Executive Chairman Eric Schmidt had a lot to say Monday about the lack of racial and gender diversity in the technology industry.  In fact, Schmidt had so much to say that he often interrupted and spoke over his co-panelist, Megan Smith, the U.S.’s chief technology officer and a former Google executive.  Read More at WSJ…

 

9. Navigating the New Music Economy

The opening question for the panel gathered together to discuss the new music economy here at South by Southwest was, “What did you think about the decision on ‘Blurred Lines’?”  Read More at PC…

 

10. J. Cole and Dreamville Records Dominate SXSW as Fest’s Hottest Ticket

It makes sense that during a SXSW that was notably devoid of the massive stars of last year’s fest — Kanye West, Prince, Lady Gaga — that a show with the potentially massive rap confession artist J. Cole would draw a crowd.  Read More at Rolling Stone…

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Team FanBridge

March

Happy March Madness, FanBridgers!  We think the most fun part of March Madness is the fans, so we’re doing a different kind of bracket for this tournament.  We will be tracking the social media growth of the competing teams on multiple platforms to see which team can build their audience the most.  Check out how we’re tracking the teams for each round, and check back here to see which teams advance throughout the course of the tournament.  May the best fans win!

 

Round 1: Twitter

Twitter is the king of live social media commentary.  We want to see whose audience is paying attention during a basketball game.  Teams that gain the highest increase of followers on Twitter during Round 1 will advance to the next round.

 

Round 2: Facebook

Facebook has the most users of any social platform, with 900M unique monthly visitors.  Let’s see who can get the attention of the largest audience on the internet in this round.  Teams that gain the highest increase in Facebook Likes during Round 2 will advance to the next round.

 

Sweet Sixteen: Instagram

Instagram boasts the highest engagement of any other social platform.  We want to know who has the capability to build a highly engaged audience in this round.  Teams that gain the highest increase in Instagram followers during this round will advance to the next round.

 

Elite Eight: Instagram and YouTube

Instagram and YouTube are highly visual platforms.  Let’s see who has excellent visual content in this round.  The teams that gain the highest increase in YouTube subscribers and Instagram followers combined will advance to the next round.

 

Final Four: Facebook and Twitter

Facebook and Twitter are the top two most-used platforms, often equally important to social marketers.  We want to see who will make it to the finals based on which teams can effectively market to the largest portions of their audience.  The teams that gain the highest increase in Facebook Likes and Twitter followers combined.  Keep in mind that if a team doesn’t gain as much on one of the two platforms, it will actually hurt their overall increase, so the stakes are higher here!

 

Finals: Facebook, Twitter, Instagram, and YouTube

We’re tracking followers/likes/subscribers on all 4 of these platforms for the final round.  May the best content strategy win!

Check out our bracket below and check back for updates after each round.  Let us know in the comments who you think will take the prize!

March Madness Winner

Click image to expand 

 

Analysis

At first glance, it may appear that this wasn’t a great experiment.  Duke won the championship, and they also gained the most followers across all social media platforms.  However, there were several inconsistencies along the way to this win.

 

The first round was perhaps the most interesting.  As it was only the beginning of the tournament and there were games on at all hours of the day, it actually came down to who was performing the best on social media.  Because of that, there were a lot of upsets.  The teams that won those games did not necessarily gain the most Twitter followers, and they were eliminated from our competition.

 

The second round took a most surprising turn when UC Irvine squeaked through to the Sweet 16, gaining more Facebook fans than UNI, a team that actually was still playing in the tournament!  Looks like UNI has some social media work to do…

 

From there, the surprises became few and far between as teams that had lost were weeded out more quickly.  More people were watching the games, now all televised during prime time, and any team not still playing was bound to gain less followers.  Villanova made it through to the Elite 8, probably because of piccolo girl, but the Final 4 brought all the teams still competing.

 

The Duke/Michigan State matchup ended up not being an interesting game, and it was obvious because of the difference in growth for those two teams versus the growth from the Kentucky/Wisconsin game.  Here’s how they stacked up:

 

Duke: +8,223 followers/likes

Michigan State: +6,470 followers/likes

Kentucky: +18,147 followers/likes

Wisconsin: +19,834 followers/likes

 

This brings us to the final round.  We tracked growth on Facebook, Twitter, Instagram and YouTube, and here’s how the numbers came out:

 

Wisconsin: +21,918

Duke: +23,009

 

This was only a difference of 1,091 between the winner and loser.  Considering that 28.3 million people watched the game, the difference of only a thousand is rather marginal.  Was it because they won the game, or because they had a better social strategy?  We’re not sure, but they definitely had the superior social strategy over Wisconsin.

 

Let’s take a look at some of the major differences between the two:

 

Usernames:

Across the board, Duke’s social pages all used the handle DukeBluePlanet.  I guarantee you that if I want to find a Duke basketball account on any platform, I can just type in www.anysocialmediasite.com/DukeBluePlanet.  So, they’ve already started with a huge advantage.  Meanwhile, Wisconsin had three different handles between the four platforms we tracked.  If you make your audience search for too long, they’ll stop looking.

 

Video:

Sure, you’ve got your game highlights, locker room chats and press conferences.  But, do you have a glorious intro video that shows the history and legacy that is your school and your team?  Duke does.  Check out the video:
 

 

Graphics:

Not to say Wisconsin’s graphics are bad, but think about which instagram post you would rather share…

 

“Dreams come true when you dedicate yourself and work hard. This is unbelievable. We have one more to get.” @qcook323

A photo posted by Duke Basketball (@dukeblueplanet) on

 

Together. #MakeEmBelieve #Badgers

A photo posted by Wisconsin Basketball (@badgermbb) on

While Duke had several varying high quality graphics like this, Wisconsin only had a few, which seemed to follow the same template for every game.

 

Replies:

Duke responded much more frequently to Twitter queries, even ones that had nothing to do with basketball:

 

 

Also, they have a fan of their graphics.

 

Content mixture:

Both teams provided a good mix of graphics, video and behind the scenes footage, but Duke also came out with several SoundCloud posts, as well as giving shoutouts to the fans. You know how we feel about fans… And once again, Wisconsin is re-using graphics…  

 

Why do you think Duke took the win in the final round?  Was it a better strategy, or was it strictly because they won the game?  Let us know your thoughts in the comments below!

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Team FanBridge

FanBridgers at SXSW

We’re so excited that so many FanBridgers are doing AMAZING things at SXSW this year!  Check out the full list of FanBridgers performing at SXSW below:

Jump to: Tuesday  Wednesday  Thursday  Friday  Saturday

 

Tuesday, March 17

mi.mu Gloves: Wearable Tech for Music Making (Imogen Heap)

Session @ Austin Convention Center

3:30 PM – 4:30 PM

 

Marmalakes

Showcase @ Empire Garage

8:30 PM – 9:00 PM

 

The Rocketboys

Showcase @ The Parish

9:00 PM – 9:40 PM

 

Jukebox the Ghost

Showcase @ Bungalow

9:50 PM – 10:30 PM

 

Uncle Lucius

Showcase @ Parish

10:00 PM – 10:40 PM

 

MC Lars

Showcase @ Flamingo Cantina

10:25 PM – 11:00 PM

 

Moonlight Towers

Showcase @ Valhalla

11:00 PM – 11:40 PM

 

Sons of Bill

Showcase @ Red 7

11:00 PM – 11:40 PM

Wednesday, March 18

The Ballroom Thieves

Showcase @ Holy Mountain Backyard

8:00 PM – 8:40 PM

 

Big Data

Showcase @ Parish

10:00 PM – 10:40 PM

 

Fort Lean

Showcase @ The Majestic

10:00 PM – 10:40 PM

 

Hollis Brown

Showcase @ Red Eyed Fly Inside

10:00 PM – 10:40 PM

 

Mother Falcon

Showcase @ St. David’s Bethell Hall

10:30 PM – 11:10 PM

 

American Aquarium

Showcase @ Lucky Lounge

11:00 PM – 11:40 PM

 

MS MR

Showcase @ Clive Bar

11:00 PM – 11:40 PM

 

Sister Sparrow & The Dirty Birds

Showcase @ Holy Mountain Backyard

11:00 PM – 11:40 PM

 

Black Violin

Showcase @ St. David’s Bethell Hall

12:30 AM – 1:00 AM

 

The Boxing Lesson

Showcase @ Soho Lounge

1:00 AM – 1:50 AM

 

The Last Bison

Showcase @ Esther’s Follies

1:00 AM – 1:50 AM

 

Real Estate

Showcase @ Cheer Up Charlie’s

1:00 AM – 1:50 AM

 

Uncle Lucius

Showcase @ Holy Mountain Backyard

1:00 AM – 1:55 AM

Thursday, March 19

Jukebox the Ghost

Showcase @ IFC Fairgrounds

6:50 PM – 7:40 PM

 

LaToria

Showcase @ PromiseLand Church

7:05 PM – 7:15 PM

 

Family of the Year

Showcase @ ACL Live at the Moody Theater

8:00 PM – 8:40 PM

 

Paper Tiger

Showcase @ Karma Lounge

8:00 PM – 8:45 PM

 

Ume

Showcase @ Red 7

8:00 PM – 8:40 PM

 

Alex G

Showcase @ Mohawk Outdoor

9:00 PM – 9:40 PM

 

Dark Waves

Showcase @ Icenhauer’s

9:00 PM – 9:40 PM

 

Big Data

Showcase @ ACL Live at the Moody Theater

10:00 PM – 10:40 PM

 

Night Riots

Showcase @ Buffalo Billiards

10:00 PM – 1:40 PM

 

The Giving Tree Band

Showcase @ Holy Mountain Backyard

10:15 PM – 10:55 PM

 

Emmy The Great

Showcase @ Buffalo Billiards

11:00 PM – 11:40 PM

 

King Tuff

Showcase @ Cedar Street Courtyard

11:00 PM – 11:40 PM

 

K.Flay

Showcase @ Palm Door on Sixth

11:00 PM – 11:40 PM

 

MS MR

Showcase @ Stubb’s

11:00 PM – 11:40 PM

 

Grace Weber

Showcase @ St. David’s Bethell Hall

11:30 PM – 12:10 AM

 

Austin Lucas

Showcase @ Lucky Lounge

12:00 AM – 12:40 AM

 

Butch Walker

Showcase @ Red 7

12:00 AM – 12:40 AM

 

Chuck Prophet

Showcase @ Continental Club

12:00 AM – 12:40 AM

 

Fort Lean

Showcase @ Icenhauer’s

12:00 AM – 12:40 AM

 

Hamilton Leithauser

Showcase @ Mohawk Outdoor

12:00 AM – 12:40 AM

 

Leon Bridges

Showcase @ Hype Hotel

12:00 AM – 12:40 AM

 

The Octopus Project

Showcase @ Hotel Vegas Patio

12:15 AM – 1:00 AM

 

Gringo Star

Showcase @ Parish Underground

12:30 AM – 1:30 AM

 

Jackie Greene

Showcase @ Continental Club

1:00 AM – 1:55 AM

 

Jukebox The Ghost

Showcase @ Esther’s Follies

1:00 AM – 1:45 AM

Friday, March 20

Ryan Bingham

Showcase @ Radio Day Stage Austin Convention Center

2:00 PM – 2:40 PM

 

K.Flay

Showcase @ IFC Fairgrounds

4:30 PM – 5:20 PM

Jackie Greene

Showcase @ Auditorium Shores Stage Lady Bird Lake

6:00 PM – 6:40 PM

 

Ryan Bingham

Showcase @ Auditorium Shores Stage Lady Bird Lake

8:00 PM – 9:30 PM

 

Sons of Bill

Showcase @ Lucky Lounge

8:00 PM – 8:40 PM

 

Green River Ordinance

Showcase @ Swan Dive Patio

9:30 PM – 10:10 PM

 

Delicate Steve

Showcase @ Hotel Vegas Patio

9:55 PM – 10:30 PM

 

Jamestown Revival

Showcase @ The Gatsby

10:00 PM – 10:40 PM

 

The Lighthouse and the Whaler

Showcase @ Blackheart

10:00 PM – 10:40 PM

 

Famasloop

Showcase @ Flamingo Cantina

10:30 PM – 11:00 PM

 

Leon Bridges

Showcase @ St. David’s Historic Sanctuary

10:45 PM – 11:30 PM

 

Green River Ordinance

Showcase @ The Gatsby

12:00 AM – 12:40 AM

 

Jess Klein

Showcase @ The Velveeta Room

12:00 AM – 12:40 AM

 

Sister Sparrow & The Dirty Birds

Showcase @ Lucky Lounge

1:00 AM – 1:55 AM

 

Buck 65

Showcase @ Mohawk Indoor

1:15 AM – 1:50 AM

Saturday, March 21

Dark Waves

Showcase @ Bar 96

8:00 PM – 8:40 PM

 

Rebecca Perl

Showcase @ Lamberts

8:00 PM – 8:40 PM

 

Buck 65

Showcase @ Friends

9:00 PM – 9:40 PM

 

Steve Earle

Showcase @ Paramount Theatre

9:20 PM – 9:30 PM

 

Olmeca

Showcase @ Speakeasy Kabaret

9:30 PM – 10:05 PM

 

Big Data

Showcase @ The Gatsby

10:00 PM – 10:40 PM

 

Emmy The Great

Showcase @ St. David’s Bethell Hall

11:00 PM – 12:00 AM

 

King Tuff

Showcase @ Hotel Vegas Patio

12:00 AM – 1:00 AM

 

MS MR

Showcase @ Empire Garage

12:00 AM – 12:40 AM

 

The Rocketboys

Showcase @ Lamberts

12:00 AM – 12:40 AM

 

Hawthorne Heights

Showcase @ Red 7 Patio

1:00 AM – 1:50 AM

 

Mother Falcon

Showcase @ The Hideout

1:00 AM – 1:50 AM

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