Touring can be brutal on a musician, which is why we try our best at FanBridge to help ease the burden so you can focus on rocking out. With our new Events page, we help make it easier for you to effectively promote your events and achieve optimal reach and engagement with your event campaigns. While we provide the tools, we can’t exactly do everything (although we would if we could). But we CAN provide you strategies to get the most out of our Events feature.
In Your Neck of the Woods
If you’ve got a big tour coming up, you could always send emails to fans in a specific region where you have a string of tour dates planned. With our Events module in the Template Tool, you can choose which events you want to use in a campaign. If you have the geographical information of your fans, you can geo-target your campaign so only they receive it. You can also send reminders as you get closer to your performance dates and even a pre-show reminder if there are still tickets available.
Rock, Reuse, Repeat
If you have a recurring event; maybe a residency, a favorite local bar to perform at or an extra night to add at a venue, you can easily reuse your info quick and painlessly.
Well-curated content is perfect for building hype for your show. Maybe show off some awesome photos from your previous performance or tell your fans about the new merch you’ve prepared for this tour. You could even target this campaign to different FanRanks. Remember, Super Fans are probably more willing to shell out big bucks for merchandise than Casual Fans.
— ˗ˏˋ AW ˊˎ˗ (@allisonweiss) February 13, 2016
You could also use this opportunity to shout out any supporting acts on your tour, especially if they’re a local favorite. It helps to build a supportive relationship with other artists and also shows fans that there are more acts playing that they might like.
Lastly, you can send a pre-show free download for all the fans that are seeing you that night OR if you’ve recorded your performance, perhaps a live version of one of your singles for the fans that couldn’t make it to your show. If there are any At Risk fans in the area, this is a perfect way to grab their attention.