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Team FanBridge

Storm the CASL
 
By now, you may have heard mention of the Canadian Anti-Spam Law (CASL) and what it could mean to digital marketers. Although the new law may sound intimidating, you may already be compliant. But what exactly IS CASL? Let’s clear the air a bit:

What is CASL?

Introduced in 2014, the Canadian Anti-Spam Law furthers efforts by the U.S. CAN-SPAM Act of 2003 to combat spam messaging. CASL requires messaging recipients to opt-in before receiving commercial electronic messages (CEMs) sent from or to any Canadian computer system. Recipients can either provide express (verbal or written) or implied (non-verbal but understood) consent to receive CEMs. Once a recipient opts out of receiving CEMs, the consent is revoked. CEMs must include sender identification, a form of sender contact info (address or phone #) and an opt-out method.

What are CEMs?

Commercial electronic messages are any direct, electronic messaging (email, text/instant messages, etc.) that was created to promote any commercial behavior. This kind of behavior can be any kind of advertising, purchasing, selling, or bartering of goods and/or services.

This includes promotion of an individual/their public image and the request of recipient consent is also classified as a CEM. CEMs are not:

 

  • Messages between individuals who share a familial or personal relationship

  • Internal business messaging

  • Electronic responses to complaints or inquiries

  • Messaging sent due to legal obligation

  • Warranty, recall or safety/security info on a good or service the recipient has purchased

 

Are you prepared?

As long as your mailing list is in compliance with our Terms of Use and all your subscribers have opted into receiving messaging from you, your FanBridge campaigns are always compliant with CASL. Mailing lists can not be added to FanBridge unless those contacts have provided express consent and every campaign sent from FanBridge includes an auto-generated footer with sender identification, contact info and unsubscription links.

 

So rest easy and stay connected with your fans! When it comes to CASL, we’ve got you covered.

 

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collect & connect on tour

 

With everything that comes with the hassle of touring, it can be challenging to keep focused on events while keeping your fans engaged. With this in mind, we’ve come up with a few tips for not only gaining new subscribers, but also keeping current subscribers engaged while you’re on the go.

 

Collect

Building your mailing list at an event with just a pen and pad can be an absolute hassle. Instead of bothering with transcribing addresses and translating fans’ excited handwriting, you can use our Fan Collector app for iOS and Android.

 

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Intelligent Targeting

While you’re busy gaining new subscribers throughout your tour, don’t forget to stay connected with the fans that are already on your list. Keep them in the loop with campaigns geo-targeted to subscribers around your tour stops. Send campaigns with content from previous stops to fans near upcoming destinations with our Intelligent Targeting to build anticipation for your next event. You could also send campaigns to new and old subscribers near previous destinations to keep engagement momentum going strong after you’ve left for your next stop. And creating a geo-targeted Drip Campaign can add an extra layer of personalized automation to the mix.

 

Meet & Greet

Although it may be a bit of a time commitment, meeting with fans face-to-face can be a wonderful experience that allows you to make a candid connection and nurture your relationship with fans. And, of course, most fans aren’t going to want to leave without a quick photo to capture the memory. Why not make their day and build some social engagement in the meantime with a fan selfie? You could even build some extra buzz online by creating a simple, relevant hashtag for fans to include in their posts. And once they’ve posted their photo, try reaching out for permission to repost it on your social media accounts. This way, you can maintain your social presence on tour while heavily increasing engagement.

 

Signup Incentives

As the saying goes, “The best things in life are free.” Try setting up a free signup incentive for new fans that have joined your list while on tour. Provide something that the everyday fan may not have access to, such as:

  • Live version of a song recorded during your tour

  • Exclusive video performance

  • E-book

  • Contest Entries

As nerve-wracking as touring may get, it can also the perfect opportunity to connect with your audience on and offstage. Hopefully these tips can help ease the burden so you can focus on creating an unforgettable experience for your fans.

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5 overlooked campaign ideas

 

If you’re tired of the same by-the-numbers promotional campaign, there’s still a number of ways to keep active and engage your mailing list. With these 5 tips, you can easily keep your fans intrigued.

 

Special Appearances

Let’s say you have an upcoming guest spot in a tv/web series or your music is being featured in a popular show or movie. You wouldn’t want fans to miss out, right? Let them know where to catch your appearance with an email campaign. You could also set up an auto-recurring social campaign to keep fans in the loop leading up to your big debut.

 

Charity

Whether it’s on a global scale or right at home, there’s always a cause that people are passionate about.  Why not combine your influence with that passion to help facilitate change? Try starting a fundraising campaign or simply speak out to shed light on an issue. To rally your fans behind you, create an email campaign and spread the word. Your audience may even share your view and speaking out about the cause could not only spread awareness but also strengthen their bond with you.

 

Interviews

Nabbed an interview spot on the morning news or just chatting it up on the local “morning zoo”? Let your fans know when & where to tune in! Create a geo-targeted campaign around where you’re interviewing to shout out when local fans can catch you on air. And in case they missed it, share footage/audio with fans in an email campaign if the clip’s available online.

 

Questions

If you’re not quite big enough to land a local interview (don’t worry, you’ll get there!) or are just having a slow season, you can always stay connected with fans with a quick online Q&A. Schedule social and email campaigns to let your audience know when to send in their questions. Then, prepare an AMA (Ask Me Anything) on a subreddit related to what you do or create a hashtag to make it easy to track fans’ questions on Twitter. You can even make use of our Questions feature for a simple, organized way to answer questions while building your mailing list.

 

Playlists

Don’t lie, EVERYONE has those go to #MondayMotivation jams or songs you belt out in the shower to brighten your morning. Keep your fans engaged with a quick and easy playlist of your personal favorites! Gather a handful of your favorite songs or songs that have inspired you and your work to share with your audience. For Spotify users, you can include your playlist in an email campaign in case your subscribers aren’t following you on Spotify yet.

 

And if you’re looking for a little playlist inspiration, check out our SpotiFridays playlist series!

 

 

What are some of your favorite campaign topics that most might not consider?  Send us a question or let us know in the comments!

 

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