FanBridge Blog

Your go-to source for smart fan marketing

Team FanBridge

Tired of recreating that daily/weekly/monthly newsletter from scratch every single time? Well breathe easy, FanBridgers. We’ve introduced a new feature that will allow users to save and duplicate campaigns, saving you plenty of time. When browsing the campaign page, clicking the double paper icon near a campaign will create a new version of the campaign, leaving the old copy completely intact. It’s perfect if you want to A/B test a campaign or send out multiple versions (i.e. to different languages or regions) of a campaign to send at once.

 

Read Also: Event Promotion Strategies

 
 

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The copied campaign will have the same content as the original but you can make as many edits as you’d like before sending to fans.

 

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Team FanBridge

This Year In Instagram

 
We’re sure you’ve heard of the many changes Instagram is implementing this summer. Besides a minimalist overhaul of the app’s layout, the company has also begun slowly rolling out their new, algorithm-based feed.
 
Along with visual changes, Instagram also plans to introduce new marketing tools such as business-focused profiles, profile analytics and promotion tools that allow users to convert posts into ads. With these tools, Instagram hopes to provide content creators better means to make themselves heard.
 

New Look

In May, Instagram released an updated version of their app’s icon, replacing the classic Polaroid-style icon with a modern, minimalist new icon. Along with a new icon, the app’s layout was also given a makeover. A sleek and simple black and white look replaced the older, more vivid color scheme the app has had since its inception. The update was made to draw more attention to the content shared throughout the platform without heavily changing how users browse the app.
 

instagram changes

 

Instagram’s new icon and minimalist layout

 

Algorithmic Feed

With the new feed, users will see posts based on audience and community reception instead of the old system that ranked posts chronologically. Highly engaging posts, content based on Instagram searches or relevant to what the user already follows/likes are more likely to show up at the top of user feeds than the most recent post of someone they follow directly.
 

Business Tools

Earlier this month, Instagram previewed profiles made specifically for small to medium businesses. Expected to release later this year, these profiles allow verified businesses to include direct contact information, the ability to contact the business directly from the app and directions and maps to the business. This feature is currently focused on businesses only with potential plans to allow large-scale influencers and regular verified accounts access in the future.
 

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Left: Instagram’s upcoming business page feature
Right: Promoting an Instagram post

 
One of the biggest features rolling out from Instagram is their native mobile ad creator. The tool allows users to promote well-received posts, convert them to ads and even provide advice based on analytics and the user’s advertising budget. This could be a wonderful native tool for small businesses looking to promote their product/service with ease directly from Instagram.
 
With these new features also comes Instagram’s first native analytics platform, Insights. Demographic details and post analytics will be available for business profiles to better track performance, understand their audience and build content strategies around what works for their brand.
 

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Instagram’s Insights feature

 
With all these changes coming to Instagram within the coming year, the platform is making bold moves to change the social media landscape in the near future. This could mean big things for FanBridgers who use the Instagram to market themselves. The new business tools offered later this year could greatly improve audience reach while saving users time and money. While the new feed may take some getting used to, it has the potential to greatly improve engagement between creators and their fans.

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Team FanBridge

events

 

Touring can be brutal on a musician, which is why we try our best at FanBridge to help ease the burden so you can focus on rocking out. With our new Events page, we help make it easier for you to effectively promote your events and achieve optimal reach and engagement with your event campaigns. While we provide the tools, we can’t exactly do everything (although we would if we could). But we CAN provide you strategies to get the most out of our Events feature.

 

Read Also: New Events Update

 

In Your Neck of the Woods

If you’ve got a big tour coming up, you could always send emails to fans in a specific region where you have a string of tour dates planned. With our Events module in the Template Tool, you can choose which events you want to use in a campaign. If you have the geographical information of your fans, you can geo-target your campaign so only they receive it. You can also send reminders as you get closer to your performance dates and even a pre-show reminder if there are still tickets available.

 

Rock, Reuse, Repeat

If you have a recurring event; maybe a residency, a favorite local bar to perform at or an extra night to add at a venue, you can easily reuse your info quick and painlessly.

 

Read Also: GIFTIPS: Reuse Events

 

Pre-show Warmup

Well-curated content is perfect for building hype for your show. Maybe show off some awesome photos from your previous performance or tell your fans about the new merch you’ve prepared for this tour. You could even target this campaign to different FanRanks. Remember, Super Fans are probably more willing to shell out big bucks for merchandise than Casual Fans.

 

 

 

 

 Read Also: What Is FanRank?

 

You could also use this opportunity to shout out any supporting acts on your tour, especially if they’re a local favorite. It helps to build a supportive relationship with other artists and also shows fans that there are more acts playing that they might like.

 

Lastly, you can send a pre-show free download for all the fans that are seeing you that night OR if you’ve recorded your performance, perhaps a live version of one of your singles for the fans that couldn’t make it to your show. If there are any At Risk fans in the area, this is a perfect way to grab their attention.

 

 Read Also: Free Giveaways: Share The Love!

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