FanBridge Blog

Your go-to source for smart fan marketing

Team FanBridge

email faux pas

Email marketing isn’t anything new, but it can still be considered an ambiguous concept. There are many tips and tricks out there to improve any email marketing campaign. Here are a few common mistakes to avoid unsubscriptions.


1. Too long; Didn’t read

Snippets of blog content in your campaign is appropriate, especially when it consists of important information you wouldn’t want your subscribers to miss. But copy/pasting an entire post can be overwhelming for your subscribers. Talking about every single detail that you already posted on your blog is a waste of space in your emails. And if subscribers are reading the full post in your campaign, why should they visit your blog? Remember, balance is key.



This campaign from FiveThirtyEight is a perfect example of a short & sweet post description.


2. Sensory overload

We’ve all been guilty of it at some point: trying to grab readers’ attention with lots of pictures, gifs, videos and more. But this can actually distract from the overall message of the email. On top of that, it can hurt your deliverability. Email service providers use text to predict if your campaign is spam or not. A campaign that is almost entirely comprised of images could be seen by spam filters as attempting to hide information and may send you to the junk folder. Visuals CAN help your email if used correctly, but be sure to maintain a healthy balance of visuals and text.

Read Also: Visual Strategies to Boost Email/Social Engagement


3. Inconsistent layout/theme

If your color scheme is all over the place and you’ve used different fonts in every campaign, your subscribers may wind up confused if they’re not already put off by the mishmash. Try to stick with one consistent theme for your campaigns. Stick to one font that fits your brand image. You can always edit your global settings to create a coherent theme for all your future campaigns. If you don’t want to start from scratch every time, you can also simply copy a drafted campaign or reuse a sent campaign.

Read Also: GIFTIPS: Copy Campaigns


4. Proper links/content

When a fan subscribes to your list, they’re trusting you to provide compelling, safe content that relates to their interests and lifestyle. If you’re putting out incorrect or irrelevant information or providing links that redirect them to unexpected webpages, fans begin to lose that trust. This is why you should always make sure your content maintains a consistent message throughout your campaign. Double check your content and any links you provide to make sure everything is as it should be. You can also send yourself a test email for a full preview of the HTML and plain text versions of your campaign.
A great campaign usually consists of four components: text content, visual content, formatting and links. Campaigns without a proper balance of these aspects can sometimes cause fans to unsubscribe or mark your campaigns as spam, harming your sender reputation. It can be challenging to include these elements in a cohesive manner but, in the end, it can really pay off.

Get started on a campaign today!

Team FanBridge

widgets (1)


Our new widgets page update allows you to manage your signup forms and more like never before. Now, setting up an event calendar or video gate is easier than ever. Simply select your kind, then your type, optimize and add it to your website or social media profile.


Kinds of Widgets

We’ve set up our new widgets page into a one-stop-shop for creating any kind of widget you want. We’ve divvied these up into 4 different kinds that you may be familiar with:


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Email signup:

Set one of these up on a website, blog or facebook page to allow fans to opt into your mailing list. You can even provide an email signup direct link to easily acquire subscribers through Twitter and/or Instagram.

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Set up this fun widget on your website or as a standalone page and find out the interesting questions your fans have been dying to ask you! This widget also includes questions asked by fans in the past.


questions widget


See Also: Fan Tutorials: Fan Questions



Keep your fans updated on your next big tour by creating an events widget for your website.


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Read Also: Event Promotion Strategies


Video Gating:

Embed a video on your website that prompts viewers to sign up to your mailing list or subscribe to your YouTube channel. You can configure the signup form to appear at any point during the video.

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Types of Widget

Now that we’ve gone over the KIND of widget you can make, let’s talk more about the different types of ways your fans can engage with them:


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This type of widget is placed in your website, blog, Facebook page or Tumblr. Simply grab the code from FanBridge and place it wherever you’d like on your website. This type is available for all kinds of widgets.


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I know what you’re thinking: “People hate pop-up ads!” But our pop-up widgets aren’t as intrusive or annoying as an ad for a free iPad. Set this up at the top of your page and once a fan signs up to your list, they won’t see the form again for an entire year. If they decide not to sign up, they won’t see it for 3 months. This type is available only for email signups.

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See Also: FanBridge Tutorials: Pop-up Fan Capture



Set up a signup form to appear on any kind of page through a significant URL. This url can be shared on social media or in an email campaign. Like pop-ups, these too are only available for email signups.


Capture Page:

With this type of widget, you can create a standalone page to only display your widget, nothing else. This type is available for all kinds of widgets.


How to Set Up

Head to the Widgets tab and select Create and Manage. From there, you can select which kind of widget you want to create. Once that’s been chosen, select which type of widget you want to create. Edit the widget, save your progress and grab the code or link of your widget and you’re all set!


Team FanBridge

Tired of recreating that daily/weekly/monthly newsletter from scratch every single time? Well breathe easy, FanBridgers. We’ve introduced a new feature that will allow users to save and duplicate campaigns, saving you plenty of time. When browsing the campaign page, clicking the double paper icon near a campaign will create a new version of the campaign, leaving the old copy completely intact. It’s perfect if you want to A/B test a campaign or send out multiple versions (i.e. to different languages or regions) of a campaign to send at once.


Read Also: Event Promotion Strategies




The copied campaign will have the same content as the original but you can make as many edits as you’d like before sending to fans.




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