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Facebook is making it even easier for content creators to market themselves on the social network.  You know how effective Facebook ads can be, but Facebook still knows the importance of email marketing, and they’re making it easy for you to combine these efforts for an even more effective and cohesive strategy.


Facebook for Business offers a feature called Custom Audiences that allows ad creators to use their email list to target specific individuals. By uploading or typing in a list of specific viewers, Facebook will serve your ad to users they can match with your email list.


READ ALSO: Get More Email Signups With Facebook’s Call to Action Button


In addition to Custom Audiences, another great tool came out on Facebook that will improve FB ads for all FanBridgers! Lead Ads is a tool that allows Facebook users a quick and safe way to sign up to receive information about your business without leaving Facebook.


This two-way street allows for an integrated approach to building your fan base. Whether your Facebook page is your main venue for interacting with your fans or you’re trying to use the social network to expand your following, either platform can now help the other. Facebook has hundreds of million of users that are heavily involved with the platform on a daily basis. With these new tools and options it is now easier than ever to utilize the platform optimally.


Custom Audiences


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Custom Audiences is an advertisement tool on Facebook that targets your FB ad to a list of specific people.  Upload or type in a list of your fans, and they are the ones who see the ad. Pretty cool, huh? It’s easy to set up and increases the likelihood that your ad viewers will engage with your ad!


So, how do we set this up?


  1. First you need a list of email addresses, phone numbers, Facebook User IDs, or Mobile Advertiser IDs. These need to be put into a .csv excel file with a single column and no heading.  You can export your FanBridge list by simply heading to the Fans tab in your account and selecting “Export.”

  2. You can then type in the names or upload the list to whichever tool you are using to create the ad: The Custom Audience can be created in 4 different tools: Ads Manager, Power Editor, Ad Creation, and Analytics for Apps.

    Screen Shot 2015-10-28 at 6.20.14 PM


  3. Upload your list and start sending out Ads to the people who want to see them!

Check out full explanation here on how to create a Custom Audience.


Lead Ads


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Lead Ads is an easy way to build your mailing list without making your fans even leave their news feed. When someone clicks the sign-up button on your ad, they are then brought to a pre-filled form of their contact info with the option to edit or submit. After submitting the form, their information gets sent to the advertiser (YOU) in order to receive additional info and updates. Even better, the form can be customized to include the only information you need. Even better than that, the tool analyses your fans and sends your ad to people who most likely will be interested in your business. With this tool, your potential fans are just two clicks away from becoming actively engaged email subscribers.


So, how do we set this up?


    1. First, go to Power Editor to create an ad campaign. The ad type must be posted as “Auction” and a new ad set can be created.

    2. Under the ad set, create a new ad and fill out the necessary information.
    3. Create a new form.  Here, you are able to customize what information the user will fill out when submitting the sign-up form.Screen Shot 2015-10-28 at 6.26.35 PM

    5. Click “Create Form” and upload your changes. You just made a Lead Ad.

Check out full explanation here on how to create a Lead ad.


When you’re ready, export a .csv file from your Facebook Lead Ads to import into your FanBridge Account!


READ ALSO: 3 Excel Hacks for Easier Imports


FanBridge has proprietary analytics that allow content creators to judge the most effective ways of publicizing their content through email and social media, and Facebook certainly knows analytics too. Whether it’s collecting sign ups on Facebook and bringing them to FanBridge or bringing FanBridge emails to Facebook Ads, it is easier than ever for content creators to engage with their audiences and grow their fan base.  Isn’t it nice when email and Facebook work together?


READ NEXT: Hyper-Locality: Focused Marketing is the Next Trend

Team FanBridge


Crowdfunding has become an integral piece of the puzzle for DIY marketers.  There are several options to choose from, from Kickstarter to Patreon.  And if you want to amplify your crowdfunding efforts, email is a proven way to do it; that’s where FanBridge comes in. (6)

From a crowdfunding expert like Amanda Palmer to the DIY musician making their first record, FanBridge is a trusted resource to build that bond with your most supportive fans.



Make sure you’re building up your mailing list before you even begin your campaign.  Start by sharing your Fan Action Page to get your social media followers more involved.  Use a [Free Giveaway] to create goodwill with your new subscribers, or offer some other kind of exclusive content.  They’ll be more inclined to give to you down the road  if you build a reputation as someone that gives back.




Once the campaign starts, create a FanBridge interstitial form for your campaign donation page.  This way, even if they don’t donate to your campaign, you’ll know they were interested enough to visit the page.  If you keep up communication with those opt-ins, they may donate later down the road.


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Use the banner image in your confirmation email to remind or alert new subscribers of your crowdfunding project.  Also add a link to the donation page in this email.  Those who sign up for your mailing list are eager to get more information from you, and they’re the perfect people to ask to contribute.


Crowdfunding brings the fans into the creation process.  As your fans donate to your campaign, add your supporters to a custom sending group and keep them updated on your progress.  Plan to send emails more frequently than normal, as your supporters are invested – literally – and really care about seeing you succeed.




You can also use the FanRank tool to target your message based on the level of engagement your subscribers have with your newsletter.  A Super Fan may be more inclined to give a larger amount for the bigger reward level while an At Risk Fan might be willing to help in a smaller amount or may need more convincing. Customize the content and frequency of these email campaigns to line up with the FanRanking or other designations of fans stored in your account.


Because you’ll be sending more emails than normal, use the [FanBridge Template Tool] to build your emails fast and get the necessary information to your subscribers.  Reuse previously sent campaigns and just update your message.


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Make sure you include crucial information, like how much time you have left in your campaign and how close you are to reaching your goal.  Oh, and of course, include a link to the donation page in every email.  Every. Single. One.




And after your campaign is done, make sure you send a BIG thank you to all of your fans.  Even if they didn’t donate, they may have helped your cause by sharing your crowdfunding campaign on social networks to those that did donate.  All of your fans on your mailing list deserve a thank you – afterall, they care enough to stay subscribers.




Did you get funded? The work isn’t done yet. Keep it going even further and update fans on the creation process. If you’re making an album, show photos from the recording studio, or share an advanced clip from a video you are working on. They’ll be so excited to see their money put to good use, plus it will build excitement for the release (which is a whole other thing).



Photo Credit: CMJ


What do you get when law and digital marketing meet? Probably something like the Monetizing and Marketing Musicians Through Social Media (and avoiding missteps along the way) panel at this year’s CMJ independent music festival in New York. FanBridge’s Director of Client Success, Scott Englund, sat on this panel.  We had Scott write down his main takeaways from the panel so you can better monetize your music, and of course, avoid those missteps.


SPOTIFY PLAYLIST: FanBridgers Performing at CMJ


Monetizing your music


Ticketing, streaming, sync, and crowdfunding: there is no shortage of ways to focus your revenue attention.  The question becomes, how do you get people to buy the ticket or donate to your campaign?


That’s where email marketing comes to save the day and supercharge your marketing efforts.


Your email newsletters to your fans are like funnels that move your fans to that payment page. While email isn’t as exciting as a new social media platform, year after year, it works the hardest. Email still beats social in visibility and click throughs, and it is trusted most for sending your fans to put down a credit card.


Read Also: 22 Ways to Use a Call to Action Button in Your Emails


The Major Misstep


From the get-go, it was clear that law and digital marketing are deeply intertwined, and that relationship is constantly changing with both marketing trends and legal reform. Through the panel’s discussion, it became clear that the biggest misstep musicians can make can be avoided simply: Always ask permission.


We know what this means for email: You need to ask permission to send someone an email, or they need to opt into your list. Just like any platform, email is not above the law. That law largely being the CAN-SPAM Act of 2003. FanBridge wants to help you follow the rules so you don’t have to worry about them. For example, a big part of complying with CAN-SPAM is honoring unsubscribe requests. Fortunately, every FanBridge newsletter is guaranteed a working unsubscribe link at the bottom of the email. While it’s not easy saying goodbye to subscribers, it’s harder to say hello to legal problems.



Don’t forget, email isn’t the only permission you need in the digital marketing space.


Not sure what that means? Look at this compelling case brought up by fellow panelist, Michael Graif, Esq., where Katherine Heigl sued Duane Reade for tweeting what seemed like an endorsement from the actress. While Duane Reade is not a musician, Graif used this example to color what could come up for artists that might see candid photos of personalities wearing a band t-shirt or sporting your merch. It seems like something you’ll want to call out, but you won’t want to be caught with a penalty.


Always approach each aspect of your marketing carefully.  Think through each tweet and each email, and form your messaging around getting your fans to take that action.

Read Next: 5 Tips to Increase Your Email Engagement Rate



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