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2018 Academy Awards

 
With another Academy Award ceremony just behind us, let’s take a look at this year’s social competition data to see what we can learn from how fans react to their favorite nominees on social media! Read our past entries to get caught up on our findings so far:
 
Read More: 2018 Academy Awards: Social Media Competition (Week 1)
Read More: 2018 Academy Awards: Social Media Competition (Week 2)
Read More: 2018 Academy Awards: Social Media Competition (Week 3)
Read More: 2018 Academy Awards: Social Media Competition (Week 4)
Read More: 2018 Academy Awards: Social Media Competition (Week 5)
Read More: 2018 Academy Awards: Social Media Competition (Pre-Show)
 
Before the ceremony, we saw The Post receive the highest weekly growth on Facebook while Call Me By Your Name dominated Twitter and Instagram. Meanwhile, Three Billboards Outside Ebbing, Missouri took over in YouTube trailer views as Phantom Thread was the nominee with the best revenue performance.
 
final oscar growth
 
After the ceremony, The Shape of Water received the highest growth on all social platforms (11% in Facebook likes, 45% in Instagram followers, 18% in Twitter followers and 10% in YouTube trailer views) after the awards. After landing Gary Oldman the award for Best Lead Actor, Darkest Hour received it’s highest growth we’ve seen during our competition (13% on Instagram, 10% on Twitter). Last night also gave way to a surge in Instagram & Twitter growth for the Best Original Screenplay-winning film, Get Out.
 
Given our data over the past few weeks, we were fairly surprised to see a win for The Shape of Water. The film had received substantial growth in YouTube views but it never managed to achieve highest growth on any platform.
 
However, while we didn’t predict best picture, our expected winners didn’t go home empty handed. Social media darling Call Me by Your Name took home a statue for Best Adapted Screenplay after maintaining a growth lead on Facebook, Instagram & Twitter for most of our competition. And last-minute leader Three Billboards Outside Ebbing, Missouri still managed to win Best Lead Actress and Best Supporting Actor for Frances McDormand & Sam Rockwell’s emotional performances.
 
This year’s nominees have given us an interesting lesson in what drives social growth. While online momentum can’t always pick a winner, it’s clear that an Oscar win can provide some phenomenal exposure. Congrats to this year’s winners!

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Team FanBridge

2018 Academy Awards

 

Our final week of Academy nominee tracking saw the Post take home a win in Facebook like growth. This week also saw some redemption for social juggernaut Call Me By Your Name on Twitter & Instagram. Meanwhile, Three Billboards Outside Ebbing, Missouri took over in YouTube trailer views as Phantom Thread keeps the momentum going strong in box office revenue.

 

Weekly Growth 6

 

As we anticipate this year’s ceremony, let’s take a look back at past winners we’ve tracked to compare and see if we can predict this year’s result.

In 2012, we tracked Michel Hazanavicius’s Academy Award-winning film, The Artist and noticed that the film won despite receiving less Facebook likes & YouTube trailer views than other nominees in the final tally.

 

 Read More: Why The Artist Won The Oscar

 

2017’s winner had us just as surprised as everyone else who tuned in for the ceremony. But this wasn’t due to the infamous “envelope mishap”, instead our shock came because our tracking results predicted Lion would be taking home the statue for Best Picture instead of the actual winner, Moonlight

 
oscar-final-1
 

Lion was projected to win after weeks of notable growth on Facebook, Twitter, Instagram & in the box office. However, Moonlight did receive the most growth in YouTube trailer views & comments. If this correlation continues this year, we could be looking at a win for Three Billboards and a possible upset for Call Me By Your Name fans.

 

Who will win this year’s award? Tune in this Sunday to find out and check back next Monday for our post-ceremony analysis!

 

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Team FanBridge

collect better emails (4)

 

Growing your list is no easy task, especially when you’re building from scratch. If it were as easy as setting and forgetting a signup form on a website, we’d all be rich with subscribers. But for those of us in the real world, it takes a bit of savvy and experimentation to find the best way to build your fan base. Here’s a few strategies you can try out to collect more subscribers:

 

1. Collect Subscribers from Forwards

Once someone’s already subscribed to your list, there’s no reason they should ever see a call to subscribe again, right? Not exactly. There’s one factor that many people overlook when communicating with a mailing list: email forwarding. When your fans forward your email to their friends, family & colleagues, they’re creating a perfect opportunity for you to gain more subscribers. Encourage subscribers to share your content with friends/family & try including a call-to-action in your campaigns to collect subscriptions from email forwards.

 

2. Paid Social

After recent algorithmic changes on social platforms, paid social has established itself as a foolproof strategy that guarantees an audience for your content. Why not take advantage of this and put a couple dollars behind a social post that gets your email content in front of fans that aren’t subscribed to your list? In doing so, you’re giving fans a glimpse of what they’re missing out on by not subscribing while driving them to join your list.

 

3. Quiz/Survey

Although building your list can be a bit of work, that doesn’t mean you can’t have a bit of fun! Provide fans with a quick and funny quiz that requires an email address, geographic information and other valuable types of data in exchange for results. Not only can this net you a few extra signups, it also collects data you can use to better segment your list and personalize your content for fans.

 

Screen Shot 2018-02-26 at 2.57.05 PM

 

If you’re looking for another method that collects subscribers without sacrificing fun, try setting up a contest where fans can enter by subscribing to your list. While cash may seem like the obvious prize to provide, it’s better to offer something that appeals more specifically to your audience. Everyone could use a few extra bucks, so this may gain you fans that won’t engage with your content in the future. Instead, provide fans with the chance to win merch, a service, or even just a video chat!

 

Collecting fan emails doesn’t always have to be such a slow, boring slog. Try getting creative with how you collect emails to increase signups and impress fans!

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