Planning for your next tour can be a lot of work. From booking and logistics, to promotions and marketing, to planning the actual show, it can be hard not to miss something. Of course, in all the details, it’s easy to lose sight of the reason for the tour in the first place: the FANS! As important as it is for you to prepare for your tour, it’s equally important to help prepare the fans, not only so they can have an amazing experience, but so they can help you spread the word. Here are 3 easy ways to get your fans excited and talking about your tour before it even starts:
Ask For Input
Your fans would love to be a part of your planning process. Start by asking them which cities you should visit, like Alex G did. You’ll figure out where your most dedicated fans are while engaging them in the process!
Planning what your show is going to look and sound like is another great place to ask for fan input. Asking them what they want to see from your show is an easy way to make their opinions feel valued and let them know that you want them to have the best possible experience.
Once you’ve planned your tour stops, target conversations with your fans around where you’re going. The fans attending these shows will feel a closer connection with you if you make each stop on the tour feel extra special.
If you’ve never been to the city before, start by asking the local fans about their hometown. Where should you eat while you’re there? How about any tourist attractions in the area? If you have been to the city before, maybe share a nice memory from your last visit, or tell your fans why you’re excited to come back!
Easily target your conversations by using geo-targeting options on social media, as well as geo-targeting your email campaigns on FanBridge. Your fans will be so excited that you’re so excited to visit them.
Preview the Experience
A live event is a once in a lifetime experience that can never be replicated. While you want to maintain the mystery, be sure to let your fans in on some details of what they can expect from your show. Not only will this build excitement and buzz around the event, but it will also help the fan set their expectations so they can enjoy the experience, rather than be disappointed. Here are a few ideas:
-Share a short video clip of your rehearsal for the show
-Share a preview of what your stage setup will look like
-Share a fond memory from your last tour
-Make them feel a part of the group by introducing your band mates or crew members
-Preview your tour merchandise so your fans are ready to take the experience home with them
Pair these ideas with a well-written hashtag, and you’ll see how excited your fans are when they feel like they are a part of the planning process.