In case you missed it, we’ve been sharing interesting holiday marketing ideas to keep fans engaged during the busy holiday season. If you’re crunched for time or simply don’t have much to announce until the new year, these strategies are excellent ways to stay connected with fans through the end of the year.
What’s a better way to get into the holiday spirit than with a good song? With our Spotify integration, it’s easy to share songs, full albums and playlists in your email campaigns. You can create a Spotify playlist of your all time favorite holiday songs or your top picks from this year to share with fans in a campaign. Be sure to add a nice photo and/or description to your playlist for a personalized touch.
Nothing builds engagement better than visual content. One easy and effective way way to provide this for your fans is by sharing a seasonal video e-card. To do so, set up a funny e-card using JibJab or Elf Yourself to share in a Template Tool campaign. Be sure to include a special message or holiday greeting for fans. And don’t forget to ask your audience to share your video on social media for bonus exposure.
An important part of the holidays is looking back on the past year and all the wonderful memories you’ve made throughout. Why not share your fondest memories of the year with your subscribers? You can give thanks, remember the good times and share captivating content all in one email campaign. Highlight any major accomplishments, changes or fun moments that happened this past year. It might also be a good opportunity to ask fans to send questions about this year and the next to your Questions page. You can even include visual content (tour videos, social media posts, etc.) from the year in your campaign to keep subscribers engaged.
During the biggest shopping season of the year, some fans may be short on gift ideas for their loved ones. Why not give them some inspiration with a handy gift guide? Help fans provide something nice for friends and family this holiday while giving your merch or ticket sales a nice boost. You could even provide a list of some of your favorite things to give fans a little insight into your life.
Gift guides are also a great opportunity to connect with different segments and Fan Ranks of your audience. Create a gift guide with a special discount for your At Risk fans or geo-target a guide of your favorite sunglasses and tank tops to fans in warmer regions.
As busy as the end of the year can be, there’s always a number of ways you can stay connected with fans during the holiday rush. Get started on your end of the year campaigns today!