Facebook is making it even easier for content creators to market themselves on the social network. You know how effective Facebook ads can be, but Facebook still knows the importance of email marketing, and they’re making it easy for you to combine these efforts for an even more effective and cohesive strategy.
Facebook for Business offers a feature called Custom Audiences that allows ad creators to use their email list to target specific individuals. By uploading or typing in a list of specific viewers, Facebook will serve your ad to users they can match with your email list.
In addition to Custom Audiences, another great tool came out on Facebook that will improve FB ads for all FanBridgers! Lead Ads is a tool that allows Facebook users a quick and safe way to sign up to receive information about your business without leaving Facebook.
This two-way street allows for an integrated approach to building your fan base. Whether your Facebook page is your main venue for interacting with your fans or you’re trying to use the social network to expand your following, either platform can now help the other. Facebook has hundreds of million of users that are heavily involved with the platform on a daily basis. With these new tools and options it is now easier than ever to utilize the platform optimally.
Custom Audiences is an advertisement tool on Facebook that targets your FB ad to a list of specific people. Upload or type in a list of your fans, and they are the ones who see the ad. Pretty cool, huh? It’s easy to set up and increases the likelihood that your ad viewers will engage with your ad!
So, how do we set this up?
First you need a list of email addresses, phone numbers, Facebook User IDs, or Mobile Advertiser IDs. These need to be put into a .csv excel file with a single column and no heading. You can export your FanBridge list by simply heading to the Fans tab in your account and selecting “Export.”
You can then type in the names or upload the list to whichever tool you are using to create the ad: The Custom Audience can be created in 4 different tools: Ads Manager, Power Editor, Ad Creation, and Analytics for Apps.
- Upload your list and start sending out Ads to the people who want to see them!
Check out full explanation here on how to create a Custom Audience.
Lead Ads is an easy way to build your mailing list without making your fans even leave their news feed. When someone clicks the sign-up button on your ad, they are then brought to a pre-filled form of their contact info with the option to edit or submit. After submitting the form, their information gets sent to the advertiser (YOU) in order to receive additional info and updates. Even better, the form can be customized to include the only information you need. Even better than that, the tool analyses your fans and sends your ad to people who most likely will be interested in your business. With this tool, your potential fans are just two clicks away from becoming actively engaged email subscribers.
So, how do we set this up?
First, go to Power Editor to create an ad campaign. The ad type must be posted as “Auction” and a new ad set can be created.
- Under the ad set, create a new ad and fill out the necessary information.
- Create a new form. Here, you are able to customize what information the user will fill out when submitting the sign-up form.
- Click “Create Form” and upload your changes. You just made a Lead Ad.
Check out full explanation here on how to create a Lead ad.
When you’re ready, export a .csv file from your Facebook Lead Ads to import into your FanBridge Account!
FanBridge has proprietary analytics that allow content creators to judge the most effective ways of publicizing their content through email and social media, and Facebook certainly knows analytics too. Whether it’s collecting sign ups on Facebook and bringing them to FanBridge or bringing FanBridge emails to Facebook Ads, it is easier than ever for content creators to engage with their audiences and grow their fan base. Isn’t it nice when email and Facebook work together?