FanBridge Blog

Your go-to source for smart fan marketing

Team FanBridge

fan data final (1)

Smart email collection isn’t just about how you collect subscribers, it’s also important to consider what you collect from subscribers. An email address is just a foot in the door. To really engage your fans, make sure to collect other fan data:

Transaction Data
If you’ve ever sold merch online, you’ve collected crucial fan data that can help drive future sales and engagement. Data including the total amount spent by a fan, their most recent purchase and time since last purchase can allow you to better target content to subscribers in different stages of the sales process.

Email Preference
Even though fans are opting into your list, they may not want to receive every email you send. Instead of mass emailing your fans, let them decide what types of content they receive. Perhaps some of your fans want monthly updates instead of a weekly newsletter. When you give fans the option to dictate what content they receive and when they receive it, they’ll be more eager to see your content in their inbox.

Screen Shot 2018-03-13 at 10.18.30 AM

One quick way to let fans set their email preference is to create public custom subscriber groups based on sending frequency and type of email content (promos, announcements, events, merch, etc). This way, fans can simply head to your Fan Action Page to establish what they receive and how often.

Emailing fans in Tulsa about a show in Germany may not go over well with your audience. Mistakes like this can be avoided if you collect the right geographic fan data. Geo info can turn location-based content into highly converting content that grabs fans’ attention.

To collect geo fan data, ask that fans provide a postal code & country upon signup. If you’ve collected subscribers who haven’t provided location info, you can always request this through an email campaign. Ask that fans update their info but be transparent and let them know it’s to better personalize your content for them.

Gathering valuable fan data is important for creating and effectively targeting relevant content to your audience. Start collecting today to deliver better campaigns to your audience!

Team FanBridge

2018 Academy Awards

With another Academy Award ceremony just behind us, let’s take a look at this year’s social competition data to see what we can learn from how fans react to their favorite nominees on social media! Read our past entries to get caught up on our findings so far:
Read More: 2018 Academy Awards: Social Media Competition (Week 1)
Read More: 2018 Academy Awards: Social Media Competition (Week 2)
Read More: 2018 Academy Awards: Social Media Competition (Week 3)
Read More: 2018 Academy Awards: Social Media Competition (Week 4)
Read More: 2018 Academy Awards: Social Media Competition (Week 5)
Read More: 2018 Academy Awards: Social Media Competition (Pre-Show)
Before the ceremony, we saw The Post receive the highest weekly growth on Facebook while Call Me By Your Name dominated Twitter and Instagram. Meanwhile, Three Billboards Outside Ebbing, Missouri took over in YouTube trailer views as Phantom Thread was the nominee with the best revenue performance.
final oscar growth
After the ceremony, The Shape of Water received the highest growth on all social platforms (11% in Facebook likes, 45% in Instagram followers, 18% in Twitter followers and 10% in YouTube trailer views) after the awards. After landing Gary Oldman the award for Best Lead Actor, Darkest Hour received it’s highest growth we’ve seen during our competition (13% on Instagram, 10% on Twitter). Last night also gave way to a surge in Instagram & Twitter growth for the Best Original Screenplay-winning film, Get Out.
Given our data over the past few weeks, we were fairly surprised to see a win for The Shape of Water. The film had received substantial growth in YouTube views but it never managed to achieve highest growth on any platform.
However, while we didn’t predict best picture, our expected winners didn’t go home empty handed. Social media darling Call Me by Your Name took home a statue for Best Adapted Screenplay after maintaining a growth lead on Facebook, Instagram & Twitter for most of our competition. And last-minute leader Three Billboards Outside Ebbing, Missouri still managed to win Best Lead Actress and Best Supporting Actor for Frances McDormand & Sam Rockwell’s emotional performances.
This year’s nominees have given us an interesting lesson in what drives social growth. While online momentum can’t always pick a winner, it’s clear that an Oscar win can provide some phenomenal exposure. Congrats to this year’s winners!

Team FanBridge

2018 Academy Awards


Our final week of Academy nominee tracking saw the Post take home a win in Facebook like growth. This week also saw some redemption for social juggernaut Call Me By Your Name on Twitter & Instagram. Meanwhile, Three Billboards Outside Ebbing, Missouri took over in YouTube trailer views as Phantom Thread keeps the momentum going strong in box office revenue.


Weekly Growth 6


As we anticipate this year’s ceremony, let’s take a look back at past winners we’ve tracked to compare and see if we can predict this year’s result.

In 2012, we tracked Michel Hazanavicius’s Academy Award-winning film, The Artist and noticed that the film won despite receiving less Facebook likes & YouTube trailer views than other nominees in the final tally.


 Read More: Why The Artist Won The Oscar


2017’s winner had us just as surprised as everyone else who tuned in for the ceremony. But this wasn’t due to the infamous “envelope mishap”, instead our shock came because our tracking results predicted Lion would be taking home the statue for Best Picture instead of the actual winner, Moonlight


Lion was projected to win after weeks of notable growth on Facebook, Twitter, Instagram & in the box office. However, Moonlight did receive the most growth in YouTube trailer views & comments. If this correlation continues this year, we could be looking at a win for Three Billboards and a possible upset for Call Me By Your Name fans.


Who will win this year’s award? Tune in this Sunday to find out and check back next Monday for our post-ceremony analysis!



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