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Email Drip Campaigns

 
Team FanBridge is so excited to announce the addition of Email Drip Campaigns as a new feature! With this feature, you can send email messages to fans based on how long they’ve been subscribed to the list.
 
The Email Drip Campaigns feature is available now on Gold plans or higher.
 
For you pro email marketers out there, you may just be itching to try out this feature. You can find it in your account on the Auto-Recurring & Drips page under the Campaigns tab, where it joins other automation tools like auto-recurring email and social campaigns.
 

Auto-Recurring and Drips

 

How it works

Once on the Auto-Recurring & Drip page, select the option to create a Drip campaign. From there, you’ll see a familiar process as creating your Drip email is very similar to creating any other email campaign on FanBridge.
 
The targeting page is where you’ll see the difference. Here, you’ll see the option called Lifetime, which is the drip function. Simply add the number of days after a sign up that you would like this campaign to send along with any other criteria you want subscribers to have to meet. That’s right, this email automation is made even better by pairing with FanBridge’s Intelligent Targeting.
 

Lifetime Targeting

 
This will run every day, so once you set it up, we do the rest of the work.
 

How to use it

When used properly, this tool is an excellent way to build incremental engagement early with new fans. Now, no matter when someone signs up, you can keep them engaged past the initial confirmation email.
 
And you as a sender stand to benefit.

  1. Email clients feel more confident in sending mail from you to inboxes where there has been previous engagement. Use Drips to improve your deliverability.
  2. Email subscribers that are opening emails and clicking on links are taking actions that contribute to FanRankTM. Use Drips to keep your FanRanking current and accurate.
  3. New subscribers aren’t putting in their geographic info? We’ll automatically update fans with no geo on file with the location the subscriber opens the email or clicks on a link. Use Drips to fill in missing geographic data.
  4. If you haven’t sent an email campaign in a while, the email addresses you’ve acquired may have become invalid since your last send out. You can use Drips for new fans as well as Undefined Fans that have been on your list to clean out inactive or invalid addresses. Use Drips to keep your database current with valid email addresses.

 

Get started with Email Drip Campaigns now

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