Earlier this week, Facebook introduced its latest feature, the so-called “third pillar” – the other two being the Newsfeed and Timeline. The social network’s latest development is an integrated search engine called Facebook Graph that allows users to search for specific connections from the Facebook Social Graph. For example, you can ask it to search all of your friends that speak Italian or all of your friends who have liked the Annoying Orange page on Facebook.
Graph Search is currently in its beta-testing phase and is not yet available to the public. While it’s not clear if Pages will be able to take advantage of Graph Search — for instance, searching for people who have liked your page and live in Boston — there still will be ways to use your personal account to help with your fan marketing.
Playing a show in upstate New York? Run a search on your friends who live in the Syracuse area and see if they can help you out by putting posters around campus promoting your upcoming gig.
Or, perhaps you’d like to have a guest cellist for a portion of your set in Philadelphia but aren’t sure how to go about getting one. Run a search for all of your friends that live in Philadelphia and look at that, you’re connected with a staff member at The University of the Arts. You’re on your way to getting a cellist!
Graph Search has a tremendous amount of potential for discovery. Fans will use it to find out what their friends (and friends of friends) are interested in. If that is you, you might just make some new fans. For example, if you’re a YouTube Channel and John Doe searches the graph for what videos his friends are watching and some just watched your videos, John will see this.
The Facebook Graph has a lot of potential and we are looking forward to helping you make the best use of it as it becomes available.