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Scott

The Problem: You are about to go on tour and want to geo-target your newsletters to let subscribers know when you are in their area, but you do not know how complete the fan data is on file.

 

The Solution: Send an Update Your Info campaign to subscribers that don’t have enough data on file for zip code targeting.

 

Assumption: For the purpose of showing the complex capabilities of FanBridge database mining, we’re going to assume you are only touring in the United States and want to collect more location data on fans you know are in the United States, but not where in the US they are.

 

When you plan ahead, you can spot opportunities or threats to achieve what you want. In our example, we are setting ourselves up for success by sending an Update Your Information campaign before we announce dates for a US tour. This way, we can get the most out of geo-targeting our newsletters when our tour starts.

Set a Goal

To start, we want to get an idea for how many records are missing a postal code in a fan’s data record. To do this, we visit the Search and Manage page and do a search for fans that are in the United States, but do not have a postal code submitted on their Fan Record.

 

How_To-Update_Fans-Fan_Record

 

Our goal is to reduce this number as much as possible before our official tour announcement. And we’ll do this with an Update Your Info email campaign.

Create Update Your Info Email

Using the FanBridge Template Tool, we craft a short email that establishes:

1) when tour dates are going to be announced (in a week)

2) what fans should do in the meantime (update their location data)

3) why they should take that action (to get relevant emails; to possibly win a vip giveaway)

 

We put the action to take in a button and use the premade link for fans to update their information

 

How_To-Update_Geo-Button

 

And we of course style the button to have the style components we want so that it fits our aesthetic. All done in just a few clicks.

Deploy Campaign & Analyze

This campaign is rather simple in content, so it doesn’t take much before it’s ready. We copy the targeting from the search results we did earlier (Location: Country = United States; Fan Record: Geo ≠ Postal Code), and schedule it to send.

 

After the campaign is sent out, there are two places we can search for effectiveness of the campaign – the Campaign Analytics and the Search and Manage page.

 

Campaign Analytics will tell us how many people clicked on the update information button. This information can tell us how compelling our call to update was to our fans. If a lot of these subscribers opened the email and clicked on the update button, then we should assume our pitch to fans resonated with them.

 

On Search and Manage, if we process the same search of US fans that don’t have a postal code on file in their Fan Record, we should hopefully see this number as being lower than before we sent the campaign. The difference between the our initial search and the post-campaign search tells us how successful we were at getting fans to actually submit more information.
 

Learn more about how to make foolproof tour emails

or Start your Update Your Info newsletter now!

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