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Are you going to send a holiday campaign with some joyful text, maybe a picture of a tree or glass of champagne, and not much else? STOP! NOW! HANDS OFF THE CLIPART!

If I had to sum up the theme of the posts I’ve made here so far, it’s that everything is an opportunity. This includes your holiday campaigns. Sure, you could send out a digital greeting card, but why miss the chance to promote yourself and drive sales? The holidays are a great time to hold contests, give away surprises, and offer discounts on merch.

Try setting up your online store to offer a discount to your fan list by sending out an exclusive coupon code. This is a great way to promote some holiday shopping. I usually prefer to offer discounts right around or after Christmas when fans have a little extra holiday money to use on that new t-shirt they’ve been eyeing. The timing is great for a holiday greeting.

We covered giveaways and contests in our campaign ideas post a few weeks ago (Tips for campaigns that go beyond the typical “HEY WE HAVE A SHOW NEAR YOU!” message). These are great ways to give your fans a chance to win a holiday gift. You don’t have to give away something physical, though. Try uploading an exclusive song or photo and attach the file in your campaign. I like to target these to my super fans as a New Years gift for being so supportive in the past.

Upload the file under Fan Incentives & Media Hosting on the Labs page.

Skip checking the Fan Incentive box (this is for Super Fans only, not everyone who signs up) and go straight to creating a new campaign.

Click “Add Link to Stored File” to insert a download location, then target your campaign only to Super Fans.

Have you proposed something original for  your Holiday Campaign? Share it with us!

Want more tips like this? Sign up for the Fan Marketing Institute and get free weekly lessons designed to help you get more fans, cultivate loyalty, and turn fans into customers.