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Hyper Locality: Focused Marketing is the Next Trend in Marketing

With the explosive growth of smartphones, tablets, laptops and other handheld devices, it is only logical that marketing goes mobile and local, especially hyper local. Businesses need to leave a digital footprint for consumers to find them using their mobile devices since more of them are accessing the internet, rather than stationary desktop users, according to recent research

[INFOGRAPHIC] 2015 Social Marketing Trends

Social media is a beast that is constantly evolving into something even more complex than before. It can be hard to keep up on the latest trends and the best ways to reach your audience. We’ve created a little infographic to tell you the best ways to stay in touch with your fans in 2015. Check it out, and tell us in the comments what other trends you see on the horizon!

Analytics Walkthrough: Heat Map

Our new Analytics 3.0 release welcomes several new features designed to help clients successfully target their audience and make future campaigns even more effective.

Today, we’re highlighting one of the most helpful and informative new tools: the Heat Map.…

Turn Video Views into New Fan Emails with Video Gating

We recently announced the release of Video Answers for Fan Questions, the first YouTube-related project to emerge from an internal hackathon held a few weeks back.  Now, we’re please to announce the release of the second project (and winner

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