As video becomes more and more popular, the technology continues to evolve. In 2015, we saw an explosion of live streaming, and 360° video is growing more and more in popularity. What do these two have in common? They’re new technological advances that allow the viewer to be more engaged with the video, bordering on virtual reality.
As we mentioned before, marketing is becoming increasingly visual, which includes increasing usage of animated GIFs and cinemagraphs. Use of animated GIFs in emails saw a 26% higher click through rate! If that’s not reason enough, we don’t know what is.
FanBridgers are always finding new ways to WOW us! Miracles of Modern Science released an awesome new 360-degree virtual reality music video today for “Jimjams,” and they made sure to send an email to their fans about it. It’s one thing to see FanBridgers who communicate so well with fans, but it’s another to see FanBridgers jump so willingly into unfamiliar territory like virtual reality to give their fans an incredible experience.
Another year has passed, and social media continues to grow leaps and bounds! We gathered some key information to help inform your social marketing decisions in the new year. What we found was that social media is increasingly visual and moving toward more in-app actions and seamless experiences. Check out the info below, and let us know in the comments what you see in store for 2016!