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Archive for the 'Monetizing Fans/ Fan Lifetime Value' category

4 Reasons to Regularly Send Emails & How to Keep Up

One of the biggest struggles of email marketing is always figuring out what to send to your fans. Sometimes it can be tempting to just say, “Screw it,” and skip sending an email. While it’s entirely up to you, it’s important to know the risks associated with skipping a regular email campaign and the benefits of sending frequently.

Social Trends & Email: Animated GIFs

As we mentioned before, marketing is becoming increasingly visual, which includes increasing usage of animated GIFs and cinemagraphs. Use of animated GIFs in emails saw a 26% higher click through rate! If that’s not reason enough, we don’t know what is.

Featured FanBridger: Miracles of Modern Science

FanBridgers are always finding new ways to WOW us! Miracles of Modern Science released an awesome new 360-degree virtual reality music video today for “Jimjams,” and they made sure to send an email to their fans about it. It’s one thing to see FanBridgers who communicate so well with fans, but it’s another to see FanBridgers jump so willingly into unfamiliar territory like virtual reality to give their fans an incredible experience.

3 Email Marketing Resolutions & How to Keep Them

Happy 2016, FanBridgers! We’re getting back in the gym, eating kale, and improving our marketing! Every year, New Year’s resolutions include lofty goals, and we don’t think about how to actually keep them. So, our first resolution is to define how to achieve our resolutions! Here’s our email marketing resolutions for 2016 and how to keep them:

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