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Archive for the 'How-To' category

King/Queen of the CASL

Storm the CASL
 
By now, you may have heard mention of the Canadian Anti-Spam Law (CASL) and what it could mean to digital marketers. Although the new law may sound intimidating, you may already be compliant. But what exactly IS CASL? Let’s …

4 Ways to Collect & Connect on Tour

collect & connect on tour

 

With everything that comes with the hassle of touring, it can be challenging to keep focused on events while keeping your fans engaged. With this in mind, we’ve come up with a few tips for not only gaining new …

5 Overlooked Campaign Ideas

5 overlooked campaign ideas

 

If you’re tired of the same by-the-numbers promotional campaign, there’s still a number of ways to keep active and engage your mailing list. With these 5 tips, you can easily keep your fans intrigued.

 

Special Appearances

Let’s say …

Designing A Visually Appealing Email

Designing an email campaigns makes you consider many elements you might not have thought of before, such as ‘How big should I make this button?’ or ‘Do you think this canary yellow complements the white text? Should I go with …

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