One of the biggest struggles of email marketing is always figuring out what to send to your fans. Sometimes it can be tempting to just say, “Screw it,” and skip sending an email. While it’s entirely up to you, it’s important to know the risks associated with skipping a regular email campaign and the benefits of sending frequently.
As we mentioned before, marketing is becoming increasingly visual, which includes increasing usage of animated GIFs and cinemagraphs. Use of animated GIFs in emails saw a 26% higher click through rate! If that’s not reason enough, we don’t know what is.
Now, having a great website with great content is no longer good enough for search engine optimization. You have to go the extra mile to be noticed.
Facebook is making it even easier for content creators to market themselves on the social network. You know how effective Facebook ads can be, but Facebook still knows the importance of email marketing, and they’re making it easy for you to combine these efforts for an even more effective and cohesive strategy.