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INFOGRAPHIC: 2016 Social Marketing Trends

Another year has passed, and social media continues to grow leaps and bounds! We gathered some key information to help inform your social marketing decisions in the new year. What we found was that social media is increasingly visual and moving toward more in-app actions and seamless experiences. Check out the info below, and let us know in the comments what you see in store for 2016!

Using Social Media to Boost Your Search Engine Optimization

Now, having a great website with great content is no longer good enough for search engine optimization. You have to go the extra mile to be noticed.

Facebook & Email Work Together for More Effective Marketing

Facebook is making it even easier for content creators to market themselves on the social network.  You know how effective Facebook ads can be, but Facebook still knows the importance of email marketing, and they’re making it easy for you to combine these efforts for an even more effective and cohesive strategy.

4 Simple Ways to Engage Your Social Media Audience

We’ve defined engagement and found some benchmarks to aim for, but how exactly do you engage with your audience on social media? There’s no hard and fast rules, but here are a few good ideas you should stick with if you’re looking to build a good relationship with your social media followers

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