As video becomes more and more popular, the technology continues to evolve. In 2015, we saw an explosion of live streaming, and 360° video is growing more and more in popularity. What do these two have in common? They’re new technological advances that allow the viewer to be more engaged with the video, bordering on virtual reality.
One of the biggest struggles of email marketing is always figuring out what to send to your fans. Sometimes it can be tempting to just say, “Screw it,” and skip sending an email. While it’s entirely up to you, it’s important to know the risks associated with skipping a regular email campaign and the benefits of sending frequently.
As we mentioned before, marketing is becoming increasingly visual, which includes increasing usage of animated GIFs and cinemagraphs. Use of animated GIFs in emails saw a 26% higher click through rate! If that’s not reason enough, we don’t know what is.
FanBridgers are always finding new ways to WOW us! Miracles of Modern Science released an awesome new 360-degree virtual reality music video today for “Jimjams,” and they made sure to send an email to their fans about it. It’s one thing to see FanBridgers who communicate so well with fans, but it’s another to see FanBridgers jump so willingly into unfamiliar territory like virtual reality to give their fans an incredible experience.