What is the price of a Facebook fan? A quick search for “Buy Facebook Fans” or “Buy Facebook Likes” brings up a lot of bargains. Sites peddle huge amounts of Likes for the price of a dinner out. But the old saying is usually correct in most situations – if it sounds too good to be true, it probably is.
This doesn’t mean that all social advertising is a scam. You just need to be educated and know these 3 things about how to “buy Facebook fans.”
1. You Can’t Actually Buy Fans
Not real ones, anyway. What is a fan? A fan is someone who loves what you do. Growing your fan base on Facebook can’t be treated as a numbers game. Having a huge amount of Likes lacks value if those “fans” aren’t actually interested in your content…or real. Companies that advertise the ability to “buy Facebook fans” are often falsely inflating your Likes with fake Facebook profiles. Sure, it might feel good to suddenly have a page with 1000 Likes, but these fake fans do not engage with your Facebook content and severely decrease the chances of your posts being seen by actual fans.
2. Social Advertising Uses Ads to Get Fans
A legitimate social marketing agency will have an actual method for increasing your Likes, unlike companies that just offer ### fans for a fee. When you work with a social marketing agency, they’ll use multiple techniques for maximizing the results of your Facebook ad campaign. At FanBridge, we use multi-variate testing for the image, copy, and targeting. This way, only the most effective ads actually run. Properly-run Facebook ad campaigns will also be carefully targeted to reach people who could be interested in your content. For example, if you’re advertising a cosmetic product designed for middle aged women, you’d only want to show your ad to women in their 50′s and 60′s. It’d be a waste of any-size budget to display ads to men ages 18-34, right?
3. Good Content Gets Fans
Want to run an effective campaign that gets real fans? Make sure your Facebook page has value. Your Timeline should be setup with consistent posts, interesting content tabs, and a good amount of engaging images. Facebook ad campaigns that link directly to engaging, well-maintained Timelines perform better than those that link outside of Facebook or to empty, boring pages. Having a strong landing page will boost the results of your Facebook ad campaign and lower the cost per Like that goes into your budget.
Consider this our PSA because advertising on Facebook is a valuable part to any social strategy. Use your budget to work with experts who know how to get you real fans instead of wasting money on ineffective scams.