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2017 resolutions connect

 

We’ve covered ways to collect fans and build your audience before. But once you’ve gained all those fans, what’s next? Make connections! Reach out to these fans to establish a bond and ensure the support of your fanbase. We’ve come up with a few strategies to help strengthen your relationship with fans through email!

 

Email Performance

It takes some fine tuning to find out what content works perfectly for your audience. But there’s always universal best practices you can exercise to ensure deliverability and professionalism in your campaigns. You can keep open/click-through rates high by crafting effective subject lines to keep fans interested in your content and using call-to-action buttons to draw strong attention to the main focus of your emails. And be sure to keep your list clean to protect your sender reputation. Create a “cleanup” campaign that asks fans if they wish to opt out of your list and/or to update their info via your Fan Action Page. This helps avoid inactive fans to keep open/click-through rates high and helps sort through any invalid contacts before sending an important campaign.

 

Sending Times

It may be challenging to truly connect with fans when they’re being bombarded with emails. While constant communication is encouraged, give your subscribers some breathing room now and then to avoid campaign burnout. Try setting up a calendar to plan when to send campaigns. Schedule to send around times where you anticipate high volume sending for optimal results. Planning ahead can save you time, energy and stress in the future and can help you work out any issues with your campaign long before you prepare to send.

 

Social Media Connections

A strong, engaged social audience is crucial, but it can be a bit of a challenge to combine the power of email with your social efforts to build your audience. With FanBridge, there’s a number of tools available that seamlessly merge the worlds of social and email marketing. Besides adding social links to your campaigns, draw more attention to your social pages in your emails. Give fans a glimpse of your social content with the Social Digest tool and encourage them to follow your social accounts.

 
While it can take a bit of work, making an effort to build a strong connection with fans can really benefit in the long-term. Take some time out to establish a relationship now so when your next tour rolls around, you could have fans lined up out the door!

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Team FanBridge

2017 resolutions collect

 
It’s a new year, FanBridgers! Which certainly means one thing: new fans. Kick off 2017 right by improving your mailing list early. With the clean slate of the new year, there’s plenty of opportunities to do so. We’ve come up with a few suggestions to make this a year to collect more email subscribers. These tricks are sure to help increase the number of active fans on your list.
 

Collect Geographic Info

Geographic info (postal code, city/state) is a simple key to precisely target fans while adding a more personalized touch to your marketing. Add a required field to your signup form so fans can easily provide this info upon joining your list. Include clear messaging (“find out about shows in your area”) so fans understand why you want to know this info and motivate them to provide it. If you’re looking to update info for fans that joined already, send a campaign to request geographic info.
 

Collect Fans on Facebook

It’s no mystery that Facebook is an incredibly valuable tool for digital marketers. What could be better than to tap into that opportunity and provide a direct link to your mailing list? Add a signup to your page to easily convert fans from Facebook likes to email subscribers. Get started with our video tutorial on setting up your Facebook signup form here.
 

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Collect Questions

We’ve mentioned before that fans who ask questions through FanBridge are much more likely to join your mailing list. Making it the most efficient way to get fans to join. Leave things open-ended for fans to ask questions at any time or set up a limited time AMA to add a sense of urgency. Allowing your fans to ask questions provides an easier and more direct connection with fans than through Twitter or Facebook. And you can always turn this on or off at anytime, making question management a breeze.

 

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There’s no time like now to start boosting your subscriber base. Growing your list now provides an opportunity to connect with fans early in the year before any new releases or events you have planned throughout the year. By the time 2017 is in full swing, you’ve got a strong audience to support you. But no two audiences are alike. Don’t be afraid to get creative and find interesting ways these tips can cater to your fans. Get started today!

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Team FanBridge

Holiday Marketing Content Roundup

 

In case you missed it, we’ve been sharing interesting holiday marketing ideas to keep fans engaged during the busy holiday season. If you’re crunched for time or simply don’t have much to announce until the new year, these strategies are excellent ways to stay connected with fans through the end of the year.

 

Seasonal Spotify Playlist

What’s a better way to get into the holiday spirit than with a good song? With our Spotify integration, it’s easy to share songs, full albums and playlists in your email campaigns. You can create a Spotify playlist of your all time favorite holiday songs or your top picks from this year to share with fans in a campaign. Be sure to add a nice photo and/or description to your playlist for a personalized touch.
 

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Video E-Cards

Nothing builds engagement better than visual content. One easy and effective way way to provide this for your fans is by sharing a seasonal video e-card. To do so, set up a funny e-card using JibJab or Elf Yourself to share in a Template Tool campaign. Be sure to include a special message or holiday greeting for fans. And don’t forget to ask your audience to share your video on social media for bonus exposure.
 

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Yearly Recap

An important part of the holidays is looking back on the past year and all the wonderful memories you’ve made throughout. Why not share your fondest memories of the year with your subscribers? You can give thanks, remember the good times and share captivating content all in one email campaign. Highlight any major accomplishments, changes or fun moments that happened this past year. It might also be a good opportunity to ask fans to send questions about this year and the next to your Questions page. You can even include visual content (tour videos, social media posts, etc.) from the year in your campaign to keep subscribers engaged.
 

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Gift Guide

During the biggest shopping season of the year, some fans may be short on gift ideas for their loved ones. Why not give them some inspiration with a handy gift guide? Help fans provide something nice for friends and family this holiday while giving your merch or ticket sales a nice boost. You could even provide a list of some of your favorite things to give fans a little insight into your life.

 
Gift guides are also a great opportunity to connect with different segments and Fan Ranks of your audience. Create a gift guide with a special discount for your At Risk fans or geo-target a guide of your favorite sunglasses and tank tops to fans in warmer regions.
 

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As busy as the end of the year can be, there’s always a number of ways you can stay connected with fans during the holiday rush. Get started on your end of the year campaigns today!

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