FanBridge Blog

Your go-to source for smart fan marketing

Team FanBridge

Crowdfunding has transformed over the years from a promotion gimmick to a crucial channel of support for marketers. When paired with the power of email, it can be an unstoppable method for allowing creatives to fund their dream projects. To make the best of your next crowdfunding campaign, try using these 3 FanBridge tools:

1. Widgets

You can’t run a successful fundraiser without a supportive fan base. Which is why it’s important to focus on growing your list as you begin your crowdfunding campaign. Kick things off by adding a signup widget to your website or sharing a capture page or your Fan Action Page on social media. And when you’re at events or just on the go, you can collect emails with our Fan Collector app.


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As you collect fans, be sure to segment donors from your main list so you can target them with progress updates throughout your project. Create custom groups through Search & Manage based on when subscribers joined your list (i.e., the date of your campaign announcement) or make sure your widget is linked to a custom group before publishing it on your website or social accounts.

2. Fan Rank

Growing your list is essential for crowdfunding success but it’s just as important to remember the fans you’ve already made. With Fan Rank, it’s easier to determine who you want to reach out to and the best way to approach them by how they’ve engaged with your past campaigns. For example, a Super Fan that has opened your campaigns on a regular basis would be more likely to donate more than a Casual or At Risk fan who only occasionally engages with your content. While it might make sense to approach every subscriber with the same message, fine tuning your message for different fans can help increase your chances of success.

3. Template Tool

Of course, you’ll need to communicate with your fans once your campaign is up and running. With the Template Tool, you can endorse your crowdfunding project with highly customizable email campaigns. These campaigns can include info on your project and the donation tiers available. And if you’re crowdfunding on Kickstarter, our latest video module update allows you to use video directly from your project with just a URL!

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Read Also: Email Template Tool: More! More! More!


So you’ve announced your campaign and the donations are rolling in. Time to hang it up and call it a success, right? Guess again. You still need to keep fans in the loop on your progress with regular updates on your project. Should you reach your goal, celebrate your fans with a thank you message for their loyal support. And as you develop your crowdfunded project, fans would surely appreciate updates that let them know their money is being put to good use.


Team FanBridge

We’re always talking about how GIFs can help improve emails. And our integration with Giphy has made it easier to add GIFs to a campaign than ever before. But sometimes finding the perfect gif can be a challenge. So we came up with a helpful guide for figuring out the best gif for your campaign.


Read Also: Giftip: Giphy Image Modules




Let’s say you forgot a tour stop or left out a pre-sale link in a campaign. Don’t panic, accidents happen to the best of us. Since nobody’s perfect, take things in stride and resend your campaign with a funny gif that lightens the situation! It’s better than just sweeping the issue under the rug and fans will appreciate the sincerity.


Read Also: How To Reuse Past Campaigns




Looking to make a big announcement and want to stir some anticipation? Help share your excitement with fans by using a high-energy gif in your campaign! Try getting your audience pumped for your next release, tour or merch line with visuals that’ll have them on the edge of their seats!




Your fans are important. They enjoy your music, attend your events and crowdfund your projects. Show them some love in your next campaign or confirmation email for your list with a cute “thank you” gif! Next time you send out an end-of-tour email or announce the end of a successful Kickstarter campaign, let your fans know just how much they’re appreciated.

Read Also: Kickstart Your Campaign



Making a time-sensitive announcement? Sound the alarms! If you’re looking to sell leftover tickets for tonight’s show or you’re reaching the end of a promotional sale, let fans know the clock is ticking with visuals that create a sense of urgency.


Do you have a go-to GIF for your campaigns? Let us know in the comments!



When we announced the new additions to the FanBridge Template Tool, one items that was added was a further integration with Instagram into the image library. For an example on what that integration can do for you, consider an Instagram “In Case You Missed It” (ICYMI) newsletter.


Blink and you’ll miss it.


Hopefully that’s not how your Instagram posts are being seen (or not seen for that matter). But there are plenty of elements at play that can make that sentiment feel true from overactive newsfeeds, algorithm changes, and even healthy time well spent off the app.  But you can give your content a second life by the occasional summary with an ICYMI campaign. And creating one for Instagram is now infinitely easier on FanBridge.


You’ll want to start by syncing your Instagram account to FanBridge so the posts you’ve made can be plugged in to your newsletter. Once done, you’ll want to create a new campaign using our Template Tool.


Our version will include our Banner Image at the top, a Headline + Paragraph module just below, three rows of 3 Horizontal Images to make a grid, and to finish it off, a Button Module at the bottom.




With the outline in place, the banner is uploaded, the text is in place to let fans know why they are getting the email, and we set up the button to link to our Instagram profile so our fans can see all posts and not just our featured nine.




To complete the grid of highlighted Instagram content of your choosing, hover over each image module and select the Choose an Image option. You’ll see an Instagram tab on the image library which will show your recent posts. When you insert each one, FanBridge automatically links each image to the post on Instagram.




Our ICYMI campaign is finished. When we send, we’ll be sending fans to view the highlights of our Instagram account they might have missed the first time around. With each image linked to the original post, this can help boost engagement (likes, comments) for each post. And directing more fans to both individual Instagram posts as well as the account overall can help increase the number of followers.


Boost your likes, comments, and followers on Instagram
Start your ICYMI newsletter now!



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