Happy Holidays! Music’s in the air, gifts are on the shelves, and decorations are everywhere. ‘Tis the season of giving and therefore, BUYING. Since email has the highest engagement rate of any digital channel, email is KING when it comes to online sales. Get your offers out to your fans and make it quick and easy for them to purchase your content. Make this your best season yet by getting on top of your email marketing game. However, we know it can be tough to design a truly great email so here’s our gift to you: 10 tools for you to make your holiday emails even better this year.
1. FanBridge Template tool:
It’s never easy to start anything from scratch. That’s why FanBridge has its super easy-to-use template tool. Choose a layout, enter your info, and change around colors, fonts, and formats to make it look unique. Seriously, it’s so easy. We know the holidays are a crazy time and that’s why we made it so you can send out a campaign in 5 minutes and won’t have to go crazy stressing about it. Unless you love the holidays and want to go crazy, then you do you.
You have no new pictures and you’re about to send out the same old email… Don’t do it! There’s a way to make awesome headers, banners, and social post pictures for emails without getting all complicated in photoshop. Canva.com is a totally free, easy-to-use platform that allows you to create an image thats all your own. Use an old picture and throw on some santa hats, or use one of their backgrounds and create an awesome “Seasons Greetings” banner. Whatever it is, it will spice up your emails to get all your fans into the holiday spirit.
Same problem, different solution, but it’s tough to just google “holiday picture” without running into copyright issues. Problem solved. Stock photos are high quality images available for download at the click of a button. Even better, You can get a stock photo of pretty much anything your holiday heart desires. Download an image from istockphoto and place it at the top of your email to automatically draw in your fan.
4. FanBridge “Call to Action” button:
Although it’s great just to send out information to your fans, isn’t the point to get them to engage with your content? We find this tool to be one of the most important to incorporate into an email. Call to action buttons at the bottom of your page allow the fan a quick and simple way to interact with the email. Whether this be to sign up, buy, or even just share, the fan is much more likely to carry out the action if it is only one step. So don’t forget to put these on every email!
5. Fanbridge Free Giveaway:
Tis the season of giving and your fans will be expecting it! Make your email stand out from the inbox, with a free download or exclusive content. Under the Applications tab on your FanBridge home page, we make it super easy to add a fan incentive of some kind. Simply upload the file to the Free Giveaway tab, or add it as a module in the Email template. However you add it, your fans will be so happy to get a downloadable holiday gift from their favorite brand!
6. Shopify Ecommerce:
So you want to sell your digital content and merchandise but you don’t want to code a whole new website. Thankfully, the wonderful people of the web have designed a web platform from which you can sell your material. Shopify.com allows you to upload your digital content and images of physical merch into an awesome looking online store. With Black Friday just around the corner, now’s the perfect time to get your content up into the virtual world for all to purchase. Of course, be sure to add your Shopify link to your email campaign after that!
7. Share this link
Word of mouth is one of the most powerful marketing tools. So we suggest getting the word out by making social media shares easier than ever on your emails. Share Link Generator is just one of many sites that allow you to add a share button onto your email format. Whatever kind of content you are sending out to your fans, make sure they pass it on. Just like call to action buttons, your fans are much more likely to share content if it only involves one quick step.
8. FanRank Targeting
To make your emails more successful than ever this season, send them to the right people. Our FanRank tool makes this easy by automatically sorting your fans to see who’s engaged and who’s not. Sure it’s nice to send everyone in your Fan list a free download, but isn’t it much more meaningful if just your superfans got it? Send a truly awesome gift out the the people who support you the most so they know they are being appreciated. They will be even more involved next time when you’re looking for monetary or emotional support.
9. FanBridge Geographic targeting
One of the great things about FanBridge’s Targeting tool is you can send your emails to a specific location. By using geographic Targeting, you can send an update on a show to the people just near that city. Design your email to target one location and it will be much more personal for the fans. In turn, they will be more likely to give back!
Emails don’t always have to be serious. It’s the season of happiness after all! Treat your fans as friends and send them something just because. JibJab was all over social media this year and it’s a hilarious and fun way to show your fans that you’re not all business. Throw in the faces of your team and send your fans funny holiday videos that only they got to see!