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Every year, SXSW draws a massive crowd, inviting the biggest celebrities, the best new films, the most incredible new technology, and of course, music everywhere.  In case you weren’t able to join the party, here’s 10 things you may have missed at SXSW this year: 

1. Meerkat

Every year at SXSW, there are usually a couple of apps and start-ups that stand out from the rest for better or worse and garner a bit of hype for themselves.  This year it was all about the live streaming app Meerkat, which had been growing in popularity for a few weeks since its launch on February 27 but it has now hit a fever pitch.  Read More at Paste Magazine…

 

2. Keynote Speaker Snoop Dogg

The least insightful – but the most entertaining – [session] came from Friday’s keynote speaker Snoop Dogg. The rap legend didn’t really give a speech but was interviewed on stage by his manager Ted Chung. For this reason, a hard-hitting interrogation was not on the cards, but the Dogg still managed to entertain.  Read More at The Guardian…

 

3. Flying Car

At South By Southwest 2015, Juraj Vaculik, co-founder and CEO of AeroMobil, spoke at a panel about the future of flying cars, predicting a world ahead in which these vehicles easily merge with existing transportation. For him and his team, the goal is to make medium-distance travel much less of a hassle, and to do so, the company aims to put its vehicle on the market by 2017.  Read More at Popular Science…

 

4. Women Dominate SXSW Film Festival

The SXSW Film Festival has always been a launching pad for women in Hollywood.  But this year’s SXSW had more girl power than ever before, from the female-driven comedies “Trainwreck” and “Spy,” to the work of breakout directors like Hannah Fidell (“6 Years”) and Shannon Sun-Higginson (“GTFO: A Documentary About Women in Gaming”).  Read More at Variety…

 

5. Miley Cyrus Surprises

The biggest buzz around town on Thursday, as the South by Southwest music mayhem hit its stride, was not about a breakout band from Brooklyn or Sweden, nor was it focused on the previous night’s exclusive Iggy Azalea set for Samsung. Instead, the increasingly loud whispers around Austin came straight from trending topics for 2013: Miley Cyrus was rumored to be making an appearance.  Read More at NYT…

 

6. Marketers Tricked Tinder Users

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.  Until some unlucky Tinder users spotted Ava.  Read More at TechCrunch…

 

7. YouTube Launches Artist Analytics

FanBridger Ari Herstand gets an in-depth look at YouTube’s new analytics for artists, giving artists an inside look into who and where their audience is.  Read More at Digital Music News….

 

8. Thoughts on Gender Equality in Tech, Interrupted

Google Executive Chairman Eric Schmidt had a lot to say Monday about the lack of racial and gender diversity in the technology industry.  In fact, Schmidt had so much to say that he often interrupted and spoke over his co-panelist, Megan Smith, the U.S.’s chief technology officer and a former Google executive.  Read More at WSJ…

 

9. Navigating the New Music Economy

The opening question for the panel gathered together to discuss the new music economy here at South by Southwest was, “What did you think about the decision on ‘Blurred Lines’?”  Read More at PC…

 

10. J. Cole and Dreamville Records Dominate SXSW as Fest’s Hottest Ticket

It makes sense that during a SXSW that was notably devoid of the massive stars of last year’s fest — Kanye West, Prince, Lady Gaga — that a show with the potentially massive rap confession artist J. Cole would draw a crowd.  Read More at Rolling Stone…

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Team FanBridge

March

Happy March Madness, FanBridgers!  We think the most fun part of March Madness is the fans, so we’re doing a different kind of bracket for this tournament.  We will be tracking the social media growth of the competing teams on multiple platforms to see which team can build their audience the most.  Check out how we’re tracking the teams for each round, and check back here to see which teams advance throughout the course of the tournament.  May the best fans win!

 

Round 1: Twitter

Twitter is the king of live social media commentary.  We want to see whose audience is paying attention during a basketball game.  Teams that gain the highest increase of followers on Twitter during Round 1 will advance to the next round.

 

Round 2: Facebook

Facebook has the most users of any social platform, with 900M unique monthly visitors.  Let’s see who can get the attention of the largest audience on the internet in this round.  Teams that gain the highest increase in Facebook Likes during Round 2 will advance to the next round.

 

Sweet Sixteen: Instagram

Instagram boasts the highest engagement of any other social platform.  We want to know who has the capability to build a highly engaged audience in this round.  Teams that gain the highest increase in Instagram followers during this round will advance to the next round.

 

Elite Eight: Instagram and YouTube

Instagram and YouTube are highly visual platforms.  Let’s see who has excellent visual content in this round.  The teams that gain the highest increase in YouTube subscribers and Instagram followers combined will advance to the next round.

 

Final Four: Facebook and Twitter

Facebook and Twitter are the top two most-used platforms, often equally important to social marketers.  We want to see who will make it to the finals based on which teams can effectively market to the largest portions of their audience.  The teams that gain the highest increase in Facebook Likes and Twitter followers combined.  Keep in mind that if a team doesn’t gain as much on one of the two platforms, it will actually hurt their overall increase, so the stakes are higher here!

 

Finals: Facebook, Twitter, Instagram, and YouTube

We’re tracking followers/likes/subscribers on all 4 of these platforms for the final round.  May the best content strategy win!

Check out our bracket below and check back for updates after each round.  Let us know in the comments who you think will take the prize!

MMFINALFOUR

Click image to expand 

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Team FanBridge

FanBridgers at SXSW

We’re so excited that so many FanBridgers are doing AMAZING things at SXSW this year!  Check out the full list of FanBridgers performing at SXSW below:

Jump to: Tuesday  Wednesday  Thursday  Friday  Saturday

 

Tuesday, March 17

mi.mu Gloves: Wearable Tech for Music Making (Imogen Heap)

Session @ Austin Convention Center

3:30 PM – 4:30 PM

 

Marmalakes

Showcase @ Empire Garage

8:30 PM – 9:00 PM

 

The Rocketboys

Showcase @ The Parish

9:00 PM – 9:40 PM

 

Jukebox the Ghost

Showcase @ Bungalow

9:50 PM – 10:30 PM

 

Uncle Lucius

Showcase @ Parish

10:00 PM – 10:40 PM

 

MC Lars

Showcase @ Flamingo Cantina

10:25 PM – 11:00 PM

 

Moonlight Towers

Showcase @ Valhalla

11:00 PM – 11:40 PM

 

Sons of Bill

Showcase @ Red 7

11:00 PM – 11:40 PM

Wednesday, March 18

The Ballroom Thieves

Showcase @ Holy Mountain Backyard

8:00 PM – 8:40 PM

 

Big Data

Showcase @ Parish

10:00 PM – 10:40 PM

 

Fort Lean

Showcase @ The Majestic

10:00 PM – 10:40 PM

 

Hollis Brown

Showcase @ Red Eyed Fly Inside

10:00 PM – 10:40 PM

 

Mother Falcon

Showcase @ St. David’s Bethell Hall

10:30 PM – 11:10 PM

 

American Aquarium

Showcase @ Lucky Lounge

11:00 PM – 11:40 PM

 

MS MR

Showcase @ Clive Bar

11:00 PM – 11:40 PM

 

Sister Sparrow & The Dirty Birds

Showcase @ Holy Mountain Backyard

11:00 PM – 11:40 PM

 

Black Violin

Showcase @ St. David’s Bethell Hall

12:30 AM – 1:00 AM

 

The Boxing Lesson

Showcase @ Soho Lounge

1:00 AM – 1:50 AM

 

The Last Bison

Showcase @ Esther’s Follies

1:00 AM – 1:50 AM

 

Real Estate

Showcase @ Cheer Up Charlie’s

1:00 AM – 1:50 AM

 

Uncle Lucius

Showcase @ Holy Mountain Backyard

1:00 AM – 1:55 AM

Thursday, March 19

Jukebox the Ghost

Showcase @ IFC Fairgrounds

6:50 PM – 7:40 PM

 

LaToria

Showcase @ PromiseLand Church

7:05 PM – 7:15 PM

 

Family of the Year

Showcase @ ACL Live at the Moody Theater

8:00 PM – 8:40 PM

 

Paper Tiger

Showcase @ Karma Lounge

8:00 PM – 8:45 PM

 

Ume

Showcase @ Red 7

8:00 PM – 8:40 PM

 

Alex G

Showcase @ Mohawk Outdoor

9:00 PM – 9:40 PM

 

Dark Waves

Showcase @ Icenhauer’s

9:00 PM – 9:40 PM

 

Big Data

Showcase @ ACL Live at the Moody Theater

10:00 PM – 10:40 PM

 

Night Riots

Showcase @ Buffalo Billiards

10:00 PM – 1:40 PM

 

The Giving Tree Band

Showcase @ Holy Mountain Backyard

10:15 PM – 10:55 PM

 

Emmy The Great

Showcase @ Buffalo Billiards

11:00 PM – 11:40 PM

 

King Tuff

Showcase @ Cedar Street Courtyard

11:00 PM – 11:40 PM

 

K.Flay

Showcase @ Palm Door on Sixth

11:00 PM – 11:40 PM

 

MS MR

Showcase @ Stubb’s

11:00 PM – 11:40 PM

 

Grace Weber

Showcase @ St. David’s Bethell Hall

11:30 PM – 12:10 AM

 

Austin Lucas

Showcase @ Lucky Lounge

12:00 AM – 12:40 AM

 

Butch Walker

Showcase @ Red 7

12:00 AM – 12:40 AM

 

Chuck Prophet

Showcase @ Continental Club

12:00 AM – 12:40 AM

 

Fort Lean

Showcase @ Icenhauer’s

12:00 AM – 12:40 AM

 

Hamilton Leithauser

Showcase @ Mohawk Outdoor

12:00 AM – 12:40 AM

 

Leon Bridges

Showcase @ Hype Hotel

12:00 AM – 12:40 AM

 

The Octopus Project

Showcase @ Hotel Vegas Patio

12:15 AM – 1:00 AM

 

Gringo Star

Showcase @ Parish Underground

12:30 AM – 1:30 AM

 

Jackie Greene

Showcase @ Continental Club

1:00 AM – 1:55 AM

 

Jukebox The Ghost

Showcase @ Esther’s Follies

1:00 AM – 1:45 AM

Friday, March 20

Ryan Bingham

Showcase @ Radio Day Stage Austin Convention Center

2:00 PM – 2:40 PM

 

K.Flay

Showcase @ IFC Fairgrounds

4:30 PM – 5:20 PM

Jackie Greene

Showcase @ Auditorium Shores Stage Lady Bird Lake

6:00 PM – 6:40 PM

 

Ryan Bingham

Showcase @ Auditorium Shores Stage Lady Bird Lake

8:00 PM – 9:30 PM

 

Sons of Bill

Showcase @ Lucky Lounge

8:00 PM – 8:40 PM

 

Green River Ordinance

Showcase @ Swan Dive Patio

9:30 PM – 10:10 PM

 

Delicate Steve

Showcase @ Hotel Vegas Patio

9:55 PM – 10:30 PM

 

Jamestown Revival

Showcase @ The Gatsby

10:00 PM – 10:40 PM

 

The Lighthouse and the Whaler

Showcase @ Blackheart

10:00 PM – 10:40 PM

 

Famasloop

Showcase @ Flamingo Cantina

10:30 PM – 11:00 PM

 

Leon Bridges

Showcase @ St. David’s Historic Sanctuary

10:45 PM – 11:30 PM

 

Green River Ordinance

Showcase @ The Gatsby

12:00 AM – 12:40 AM

 

Jess Klein

Showcase @ The Velveeta Room

12:00 AM – 12:40 AM

 

Sister Sparrow & The Dirty Birds

Showcase @ Lucky Lounge

1:00 AM – 1:55 AM

 

Buck 65

Showcase @ Mohawk Indoor

1:15 AM – 1:50 AM

Saturday, March 21

Dark Waves

Showcase @ Bar 96

8:00 PM – 8:40 PM

 

Rebecca Perl

Showcase @ Lamberts

8:00 PM – 8:40 PM

 

Buck 65

Showcase @ Friends

9:00 PM – 9:40 PM

 

Steve Earle

Showcase @ Paramount Theatre

9:20 PM – 9:30 PM

 

Olmeca

Showcase @ Speakeasy Kabaret

9:30 PM – 10:05 PM

 

Big Data

Showcase @ The Gatsby

10:00 PM – 10:40 PM

 

Emmy The Great

Showcase @ St. David’s Bethell Hall

11:00 PM – 12:00 AM

 

King Tuff

Showcase @ Hotel Vegas Patio

12:00 AM – 1:00 AM

 

MS MR

Showcase @ Empire Garage

12:00 AM – 12:40 AM

 

The Rocketboys

Showcase @ Lamberts

12:00 AM – 12:40 AM

 

Hawthorne Heights

Showcase @ Red 7 Patio

1:00 AM – 1:50 AM

 

Mother Falcon

Showcase @ The Hideout

1:00 AM – 1:50 AM

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