FanBridge Blog

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What is

We know, we know.  FanBridge has a lot of extras.  That’s why some of them often go unnoticed and unused, including the FanRank feature.  This unique tool allows you to see how engaged your subscribers are with just a few clicks.

Read Also: FanBridge Template Tool 


View your list separated into groups based on how often a subscriber engages with your emails.  This way, you can send specific messages to each level of fans.  Targeting campaigns to specific fans allows messages to become more relevant to each group, which results in a boost of overall engagement (open rate, clicks, etc.).  The best part?  We track all of this and group your fans for you, so you can send better messages without wasting time.

Read Also: What is Engagement?


You can see these FanRank groups by going to the Fans tab and selecting FanRank/Groups.  Click on the magnifying glass to see the full list of subscribers in each group.  You can also head to the Fans tab and select Search and Manage if you’d like to search by additional criteria.


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Super Fans


Super Fans are your biggest supporters.  They are highly engaged with your content, open most of your emails, and often click through on your calls to action.  Keeping a close relationship with these subscribers is very important!

Read Also: 22 Ways to Use a Call to Action Button in Your Emails


Casual Fans


Casual Fans are actively engaged, just to a lesser degree.  They are occasionally receptive to your content, and they support your work, but they aren’t as involved as Super Fans.  A Casual Fan can often be turned into a Super Fan if properly targeted.


At Risk Fans


An At Risk Fan is becoming less engaged with your emails over time.  They may have started as a loyal follower, but have stopped opening your emails lately.  It’s important to find that incentive to keep up their participation so they don’t lose interest altogether.


Undefined Fans


An Undefined Fan is someone who has not interacted with your emails at all.  This could mean that they are not interested, or it could simply mean that they are a brand new subscriber that hasn’t had a chance to interact with your emails yet.


Separate out the two by using the “Date Added” criteria in Search and Manage along with FanRank.  This way, you can send a targeted message to new fans, and a separate one to older and seemingly disinterested fans.


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Ways to Use FanRank


Super Fans are the most likely group  to make a purchase.  Target these subscribers with a special discount on your merchandise as a thank you for their loyalty and support.


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Bring back your At Risk Fans with a free download or other exclusive offer.  It’s hard to say no to FREE!


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Clean up your list by targeting older Undefined Fans.  Give them the chance to opt out of your mailing list or update their information.


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How Do I Send to a FanRank Group?


Use FanRank as criteria on the Target and Schedule page after you create a new email campaign.  Simply select FanRank from the drop-down menu under the Targeting section, and select which FanRank groups you’d like to target!

Read Also: Campaign Checklist: What to do before you send an email campaign


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Each fan is unique, and they should be treated as such.  FanRank is an easy way to accomplish that by grouping the like-minded subscribers with similar habits.  Understanding and communicating the different needs of each group can help you build a stronger bond with each individual, and ultimately build a larger following of highly engaged, supportive fans.


Read Next: 5 Major Takeaways on Fan Engagement

Team FanBridge


Calls to action are a very important part of your newsletter!  Whatever you’re sending to your most supportive fans should entice another action, and a button is a simple way to draw attention to that action and get more clicks.  Using the FanBridge Template Tool, adding a button to your campaign is easy.  So, how can you use a call to action button to drive clicks?  We came up with a few ways.


Read Also: Tutorial: FanBridge Template Tool


Make sure to test different elements like layout and color to see if that affects the performance of your calls to action as well!  Check out the examples below for inspiration:

1. Read More


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2. See More


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Preview your content, and add an action for your subscribers to get more info.  A little teaser can go a long way!


3. Watch Now


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4. Update Info


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Use the tag [UPDATE_URL] in place of a URL when you add the button so that each subscriber gets a specific URL to update their information in the FanBridge system.  You can get more info on your subscribers and send more targeted messages to your fans!


5. Unsubscribe


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Clean out your mailing list by using the [UNSUBSCRIBE] tag for an individualized URL for a subscriber to leave your mailing list.


6. Forward


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Also use the [FORWARD_URL] tag to call fans to share your newsletter with their friends.  An easy way to gain new subscribers!


7. Preorder


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8. Donate


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Email is an excellent resource for fundraising and crowdfunding; don’t miss these opportunities to get more donations!


9. Donation Levels


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10. Buy Now


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11. Listen Now


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12. Claim Offer


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13.”Give me money”


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We’re sort of joking, but taking a direct path works sometimes!  Make sure you speak to your audience.  They may appreciate something sassy like that.


14.”Get it now”


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Add some urgency!


15.“Get it in 8-10 business days”


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Again, we’re kidding!  Another option: “Get it tomorrow” or “Get it Monday” (depending on your shipping policies, of course).


16.“Add to wardrobe”


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17. Stream


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18. Hear it first


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Make it sound exclusive, even if it’s not!


19. Vote


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Make them feel a part of the process.  Ever poll your audience?  You might find out something interesting!


20. Share


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A “Share This” call to action can be really powerful!  Use a website like Share Link Generator to generate a link that will automatically take your subscriber to Twitter or Facebook with a pre-populated message.


21. Join


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22. Reveal


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Tease a reveal, and make subscribers click through to find out the result!


Have other ideas on how to use a call to action button? Tell us in the comments below!


Team FanBridge


Fall television is upon us, and with that, of course, comes the Emmy Awards.  This time around, Team FanBridge is excited to conduct another little “social experiment.”   We tracked Twitter follower gains the week of the Emmys (9/14-9/21) for all major categories to see who could gain the most out of Emmys week.


Because of the diversity and varying levels of actors and television shows involved, basing the winners on a pure numbers gain would not be as fair.  We decided to base our winners on overall percentage of growth for the week.  In today’s landscape, with all of the different streaming services and networks, even a show like Transparent with its small Amazon audience deserves to compete with Game of Thrones, right?


Check out each major category to see the winners, losers, and actual winners (and who is lame and doesn’t have a Twitter account). Plus, we included our takeaways from the results of each category.


Read Also: March Madness: Social Growth Edition





TAKEAWAY: This might have more to do with Downton Abbey’s final season premiere also airing last night than to do with the Emmys.  And it is worth noting that Game of Thrones does have the largest social following among the nominees, so it’s not to say that they didn’t have a successful night on social.



TAKEAWAY: Veep swept in most categories it was nominated in, so no real surprise there. Transparent, despite its success, is not gaining so much traction on social.  Is it just because people don’t have Amazon Prime?  Probably.


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TAKEAWAY: Of course the only one without a Twitter account wins.  If Jon Hamm had a Twitter account, he probably would’ve won this contest, too.



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TAKEAWAY: Viola Davis made history. And she also made an excellent speech.  And she’s also a great actress.  We can keep going, if you’d like.



TAKEAWAY: Will Forte’s gain might have something to do with his appearance in the opening number as Javert from Les Miserables.  It just shows that even if you don’t win, you can still gain at the Emmys.









TAKEAWAY: Another gain that might have more to do with the start of the new season than the actual awards show (The Voice is not on the air right now).



TAKEAWAY: An interesting category, and hard to decide how to track, since half of these shows have either ended or changed hosts.  Does a Daily Show win still count, even though it’s now Trevor Noah’s show and Jon Stewart was the one that was nominated?  Luckily, our winner did not recently switch hosts.  John Oliver’s hilarious presentation for Outstanding Directing for a Limited Series, Movie, or a Dramatic Special is most likely where the major gain came in for the Last Week Tonight account.  Sidenote: the Letterman account was the only one to lose followers.




TAKEAWAY: If Inside Amy had a Twitter account, they probably would’ve won.

nullTAKEAWAY: Michael Kelly got a nice boost from the House of Cards Twitter account tagging him in supportive tweets!  Not that he had a lot of competition, though.





TAKEAWAY: Another gain that has more to do with Downton Abbey’s premiere than the Emmys, though still a solid gain from Uzo Aduba.




TAKEAWAY: Tituss Burgess did have the smallest following, but he also has the biggest personality.  Plus, he doesn’t seem to have much competition!




TAKEAWAY: Allison Janney also made Emmy history with her win, now tied for most performance wins!  Well-deserved.


CONCLUSION: So, what is the social media value of an Emmy?  Not as much as that of Downton Abbey, apparently. It just shows that 30 seconds on primtetime won’t necessarily do that much for you. What will do more is network promotion, a captivating series with an engaged audience, or a big personality that garners attention. Also, those Mad Men actors really need to get up to speed on their social media!



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