FanBridge Blog

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Besides discovering where your fans are, we understand there’s an importance to knowing WHO your fans are. So we want to kickstart your data collection efforts and gain a stronger understanding of your fans by helping you collect their social profiles.

How to collect: It helps to collect fan info gradually over time as they may not be open to doing so immediately and all at once. One way to collect fan social handles is through Tweet For a Track. With Tweet For a Track, fans can access a free download just by providing a simple retweet.

TFAT Homepage

If you’re looking for more than Twitter handles, try sending a campaign during slow times to ask fans to update their subscriber info and provide social accounts. As a reward, give them a quick shout out or follow them back.

We’ve got more ways to collect this info in the works. But don’t just wait around, get started on collecting that info today!

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Team FanBridge

When you’re promoting a new song, you want to make sure it’s available to all your fans. While it’s always great to provide fans with free content, it wouldn’t hurt to grow your audience in the process. This is where Tweet for a Track comes in handy.

With Tweet for a Track, you can easily share a free mp3 download at no cost with fans in exchange for a simple retweet. All you would need to do is set up your account, upload an mp3 and publish a tweet to let fans know that your song is available to download if they share your announcement to their followers.

Read more: Social Fan Data

Tweet for a Track allows artists to distribute music to a brand new audience with just one tweet. But that’s not all you can do. With Tweet for a Track, you can also collect the emails of fans who have retweeted for a download, if they have provided their email address. And these emails can be downloaded and added to your mailing list for the low cost of just $3.

Read more: 3 Strategies for Smarter Email Collection

Get started today and discover a new audience with Tweet for a Track!

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Team FanBridge

With this year’s largest shopping season less than a month away, it’s time for email marketers to get squared away for Black Friday. After a 43% increase in year-over-year send volume on Black Friday in 2018, this year may bring more competition as businesses step up their email marketing efforts to win over customers. Now’s the best time to get started and stay ahead of the game with our Black Friday email campaign checklist.
 

Define Your Strategy

One of the best ways to get started in preparing for the holiday sending rush is by establishing your email marketing goals for the season. When planning your campaigns, decide on the value you wish to provide for your subscribers. Do you want to debut new merchandise or give a storewide discount to shoppers? Do you want to provide a larger discount for Super Fans? Determining this helps create a clearer vision of what you’ll communicate to subscribers and what metrics you need to track through analytics to measure success.
 

Read More: What is FanRank?

 

Improve Sender Reputation

Has it been a while since your last campaign? Are there some At Risk fans that have been on your list for longer than you remember? If so, your Black Friday campaign may run into some deliverability roadblocks. Getting ahead of your holiday campaign planning also gives you the time to avoid potential deliverability pitfalls by improving your sending reputation through re-engagement campaigns for list clean up or just a quick update or teaser campaign if you’ve been inactive for a period.

 

Organize digital assets

Once you’ve mapped out your campaign, it’s time to determine how you’ll catch your subscribers’ attention. While your message may be clear, it may help to incorporate visual media to help generate clicks and inform your audience. Save time and headache by preparing the images, gifs and videos you’ll need for your Black Friday campaign ahead of time. Be sure to organize your media library or double check your connection to video libraries for easy access to your assets.
 

Read More: Designing a Visually Appealing Email

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