Team FanBridge recently released a re-designed version of the FanBridge Template Tool. We know that HTML code can be extremely daunting, so we thought we would take care of that headache for you! The Template Tool is a simple drag-and-drop editor that allows you to craft a beautiful email in minutes.
There are a lot of customizable options and add-ons in the Template Tool, and we wanted to make sure that everyone gets the most value possible out of this incredible resource. Check out the video below to learn how to craft a clean and customized email, rich with engaging content that your fans will be excited to open:
Have more questions on how to use the Template Tool? Leave a comment below!
Facebook recently rolled out a new feature for Facebook Pages, and we just couldn’t help but share the excitement with the rest of you. Get ready to build your email list even more with Facebook’s Call to Action button for Facebook Pages.
The Call to Action button can be used to direct fans to another website and take an action like “Shop Now” or “Sign Up.” We don’t think there could be a simpler way to convert a Facebook fan into an even more engaged email subscriber. By adding a Call to Action button with the text “Sign Up,” you can link your fans to your FanBridge Fan Action Page signup form (http://yoursubdomain.fanbridge.com). This one-click action for the fan is placed right in their eye line when they visit your page, and it has helped conversions for users so far.
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club (via Facebook for Business)
This process takes less than 30 seconds. Check out the quick video below to see how to set up your Call to Action button:
FanBridge’s Fan Action Pages are mobile-responsive, so no need to add a mobile link when you set up your Call to Action. Also, be sure to track the number of clicks your Sign Up button gets on the right-hand side of your page:
Alex G is a singer/songwriter who really knows how to build a relationship with her fans. As a well-known YouTuber, she’s no stranger to social media, and she is active on all platforms. Through all of these efforts, Alex makes a personal connection with her fans that is impressive.
She also makes use of tools like FanBridge’s Fan Questions, where she answers questions from her fans regularly while also collecting email addresses and other key information from this highly engaged audience. Recently, Alex has come up with a new way to connect with fans with a creative splash page on her website. Using a FanBridge sign up form widget, Alex asked her fans a question of her own: Where should she tour next?
Titling the signup form “Bring Alex G Closer To You,” Alex decided to give fans the chance to “vote” to bring her to their city on her upcoming tour. Reaching out and asking for fan input is a great way to show you care, but this form takes things further. In the process of getting votes for her next tour destination, Alex is able to capture fan emails, names, and important geographical information. She knows where ticket-purchasing super fans are located, and she has all the information to reach out to them in a meaningful way when she visits their city. This was an impressive marketing effort as well as an excellent way to involve her fans in the tour booking process.