FanBridge Blog

Team FanBridge



We’re so excited that so many FanBridgers are doing AMAZING things at CMJ this year! Check out the full list of FanBridgers performing at CMJ below:


Jump to day-by-day schedule


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Beecher’s Fault


Beechers Fault is from New York. Ken Lamken and Ben Taylor met in Jersey before they booked it to NYC to seek the limelight. Max Maples, Serge Ruccolo and Lauren Hunt complete the band that is said to produce a wall of sound complemented by “honest lyrics and pristine harmonies. (credit: CMJ)

Wednesday, October 14 @ The Bitter End

9:00 PM – 9:45 PM

Sign up for the Beecher’s Fault mailing list here.


Bridges & Powerlines


“Engineering nerds?” (Pitchfork) who write nostalgic fuzz pop that is “incontrovertibly fun” (Yahoo Music). Formed in Brooklyn in late 2007, bridges and powerlines meld of harmony-laden three-minute pop songs and angular indie rock has received acclaim from a host of tastemakers including Paste, Popmatters, and the New Yorker. (credit: CMJ)

Tuesday, October 13 @ The Shop

9:00 PM – 9:45 PM

Sign up for Bridges & Powerlines mailing list here.




The conceptual and sonic density of CULTFEVER’s music rewards repeated listening– like discovering something new in a film you’ve seen dozens of times. Putting the finishing touches on the second album, the band has dropped hints of what’s to come with the release of their new singles, “Gloria” and “Youth.” (credit: CMJ)

Tuesday, October 13 @ Knitting Factory

8:00 PM – 8:30 PM

Wednesday, October 14 @ Marlin Room at Webster Hall

10:40 – 11:10 PM

Sign up for CULTFEVER’s mailing list here.




Electro-pop act Frankmusik has been working as a music producer, writer, and singer since 2007. On October 9th, 2015 he is set to release his newest album “For You” which proves to be without a doubt his strongest personal project to date. (credit: CMJ)

Friday, October 16 @ The Studio at Webster Hall

7:00 PM

Saturday, October 17 @ Rockwood Stage 3

9:00 PM – 9:45 PM

Sign up for Frankmusik’s mailing list here.


Jay Stolar


Jay Stolar is on a journey. With an exceptional voice, infectious melodies, and honest lyrics, the New Jersey born artist has become a respected member of the NYC music scene. After writing hundreds of songs and delivering thousands of performances, he has truly arrived at a signature sound. (credit: JamBase)

Friday, October 16 @ Rockwood Stage 3

11:00 PM – 11:45 PM

Sign up for Jay Stolar’s mailing list here.


Jeff Campbell


Jeff Campbell’s onstage experiences have found him sharing stages with John Mayer, members of Counting Crows, The Grateful Dead, and Train. Winner of Guitar Center’s Singer Songwriter Competition his 2013 EP, In Spite of Everything, produced by Grammy Winner John Shanks, premiered at #1 on iTunes rock EPs charts. (credit: CMJ)

Saturday, October 17 @ Rockwood Stage 3

7:00 PM – 7:45 PM

Sign up for Jeff Campbell’s mailing list here.


Jesse Ruben


I believe that good songs can change everything. Born in Philly. Currently living in Brooklyn. Singer. Songwriter. Supporter of The Christopher and Dana Reeve Foundation. Marathon runner. Lyme Disease survivor. Let’s hang out. (credit: CMJ)

Tuesday, October 13 @ Rockwood Stage 3

11:00 PM – 11:45 PM

Sign up for Jesse Ruben’s mailing list here.


Julia Weldon


“Weldon identifies as queer and definitely not a lesbian folk singer. All jokes aside, the New York-based singer-songwriter is brazenly open in her work.” – Buzzfeed

Wednesday, October 14 @ Rockwood Stage 1

8:00 PM – 8:45 PM

Sign up for Julia Weldon’s mailing list here.


Motion City Soundtrack


Minneapolis emo/power pop act featuring punk rock crunch, pop melody, epic new wave touches, and Moog madness. (credit: AllMusic)

Saturday, October 17 @ Webster Hall

7:00 PM

Join Motion City Soundtrack’s mailing list here.


Sam Cohen


“Cohen is one of the good ones, one of those few unsung heroes of the timeless psych-pop songwriter realm.” -Paste

Friday, October 16 @ The Wick

7:00 PM – 7:30 PM

Join Sam Cohen’s mailing list here.




These Austin natives have been compared to pop icons like Prince and David Bowie and to newer groups like Phoenix and MGMT. The trio’s dance party grooves and glam-rock aesthetic have made them a festival favorite. Sphynx is currently working on their debut album, ‘Golden Garden.’ (credit: CMJ)

Thursday, October 15 @ The Delancey

5:00 PM – 5:45 PM

Saturday, October 17 @ Mercury Lounge

11:00 PM – 11:45 PM

Join Sphynx’s mailing list here.


The Fontaines


The Fontaines are a SoCal based New-Wop band led by a brother and sister. Their debut, “The Fontaines EP,” was released on April 28, 2015. (credit: CMJ)

Saturday, October 17 @ Santos Party House (Basement)

6:15 PM – 6:45 PM

Join The Fontaines’ mailing list here.


The Joy Formidable


Once described by Rolling Stone as “wickedly bracing and Himalaya-huge;” The Joy Formidable have never been one to shy away from a challenge. Proving that time and again by holding their own as support for legendary artists and acts from Sir Paul McCartney to The Foo Fighters. (credit: CMJ)

Thursday, October 15 @ Brooklyn Bowl

10:30 PM – 11:45 PM

Join The Joy Formidable’s mailing list here.




Recently featured on Jack White’s album, “Lazaretto”,Nashville harpist and songwriter Timbre has been enchanting audiences throughout the US and Europe in growing numbers with her unique brand of harp-fronted chamber-folk. Timbre creates a compelling musical experience, reminding listeners that music can move us like nothing else can. (credit: CMJ)

Thursday, October 15 @ Alphabet Lounge

7:15 PM – 8:00 PM

Join Timbre’s mailing list here.


Warehouse Eyes


Warehouse Eyes is an alt-pop duo out of Minneapolis. Inspired by the possibilities of synths and sound design and rock n’ roll poets like Leonard Cohen, John Darnielle and Bob Dylan, they craft songs of heartbreak and hallucination powered by the subtlety and versatility of Jennie Lahlum’s voice. (credit: CMJ)

Wednesday, October 14 @ Paper Box

10:00 PM – 10:45 PM

Join Warehouse Eyes mailing list here.


Young Empires


In February of 2015, Young Empires released their first new song in two years, “So Cruel.” The song quickly earned rave reviews from the likes of Stereogum and The FADER, calling the track “pure, smooth, electro-pop bliss.” Young Empires released their highly anticipated full-length debut in September 2015. (credit: CMJ)

Wednesday, October 14 @ Arlene’s Grocery

11:00 PM – 11:45 PM

Wedensday, October 14 @ Rockwood Stage 2

12:00 AM – 12:45 AM

Friday, October 16 @ Berlin

9:10 PM – 9:50 PM

Saturday, October 17 @ Mercury Lounge

10:00 PM – 10:45 PM

Join Young Empires’ mailing list here.


Tuesday October 13

Cult Fever @ Knitting Factory

8:00 PM – 8:30 PM


Bridges and Powerlines @ The Shop

9:00 PM – 9:45 PM


Jesse Ruben @ Rockwood Stage 3

11:00 PM – 11:45 PM



Wednesday October 14


Julia Weldon @ Rockwood Stage 1

8:00 PM – 8:45 PM


Beecher’s Fault @ The Bitter End

9:00 PM – 9:45 PM


Warehouse Eyes @ Paper Box

10:00 PM – 10:45 PM


Cultfever @ Marlin Room at Webster Hall

10:40 PM – 11:10 PM


Warehouse Eyes @ Muchmore’s

11:00 PM – 11:45 PM


Young Empires @ Arlene’s Grocery

11:00 – 11:45 PM



Thursday October 15

Sphynx @ The Delancey

5:00 PM – 5:45 PM


Timbre @ Alphabet Lounge

7:15 PM – 8:00 PM


The Joy Formidable @ Brooklyn Bowl

10:30 PM – 11:45 PM


Young Empires @ Rockwood Stage 2

12:00 AM – 12:45 AM


Friday October 16

Frankmusik @ The Studio at Webster Hall

7:00 PM


Sam Cohen @ The Wick

7:00 PM – 7:30 PM


Young Empires @ Berlin

9:10 PM – 9:50 PM


Jay Stolar @ Rockwood Stage 3

11:00 PM – 11:45 PM


Saturday October 17

The Fontaines @ Santos Party House (Basement)

6:15 PM – 6:45 PM


Motion City Soundtrack @ Webster Hall

7:00 PM


Jeff Campbell @ Rockwood Stage 3

7:00 PM – 7:45 PM


Frankmusik @ Rockwood Stage 3

9:00 PM – 9:45 PM


Young Empires @ Mercury Lounge

10:00 PM – 10:45 Pm


Cultfever @ Pianos (Upstairs)

10:30 PM – 11:20 PM


Sphynx @ Mercury Lounge

11:00 PM – 11:45 PM

Team FanBridge

What is

We know, we know.  FanBridge has a lot of extras.  That’s why some of them often go unnoticed and unused, including the FanRank feature.  This unique tool allows you to see how engaged your subscribers are with just a few clicks.

Read Also: FanBridge Template Tool 


View your list separated into groups based on how often a subscriber engages with your emails.  This way, you can send specific messages to each level of fans.  Targeting campaigns to specific fans allows messages to become more relevant to each group, which results in a boost of overall engagement (open rate, clicks, etc.).  The best part?  We track all of this and group your fans for you, so you can send better messages without wasting time.

Read Also: What is Engagement?


You can see these FanRank groups by going to the Fans tab and selecting FanRank/Groups.  Click on the magnifying glass to see the full list of subscribers in each group.  You can also head to the Fans tab and select Search and Manage if you’d like to search by additional criteria.


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Super Fans


Super Fans are your biggest supporters.  They are highly engaged with your content, open most of your emails, and often click through on your calls to action.  Keeping a close relationship with these subscribers is very important!

Read Also: 22 Ways to Use a Call to Action Button in Your Emails


Casual Fans


Casual Fans are actively engaged, just to a lesser degree.  They are occasionally receptive to your content, and they support your work, but they aren’t as involved as Super Fans.  A Casual Fan can often be turned into a Super Fan if properly targeted.


At Risk Fans


An At Risk Fan is becoming less engaged with your emails over time.  They may have started as a loyal follower, but have stopped opening your emails lately.  It’s important to find that incentive to keep up their participation so they don’t lose interest altogether.


Undefined Fans


An Undefined Fan is someone who has not interacted with your emails at all.  This could mean that they are not interested, or it could simply mean that they are a brand new subscriber that hasn’t had a chance to interact with your emails yet.


Separate out the two by using the “Date Added” criteria in Search and Manage along with FanRank.  This way, you can send a targeted message to new fans, and a separate one to older and seemingly disinterested fans.


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Ways to Use FanRank


Super Fans are the most likely group  to make a purchase.  Target these subscribers with a special discount on your merchandise as a thank you for their loyalty and support.


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Bring back your At Risk Fans with a free download or other exclusive offer.  It’s hard to say no to FREE!


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Clean up your list by targeting older Undefined Fans.  Give them the chance to opt out of your mailing list or update their information.


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How Do I Send to a FanRank Group?


Use FanRank as criteria on the Target and Schedule page after you create a new email campaign.  Simply select FanRank from the drop-down menu under the Targeting section, and select which FanRank groups you’d like to target!

Read Also: Campaign Checklist: What to do before you send an email campaign


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Each fan is unique, and they should be treated as such.  FanRank is an easy way to accomplish that by grouping the like-minded subscribers with similar habits.  Understanding and communicating the different needs of each group can help you build a stronger bond with each individual, and ultimately build a larger following of highly engaged, supportive fans.


Read Next: 5 Major Takeaways on Fan Engagement

Team FanBridge


Calls to action are a very important part of your newsletter!  Whatever you’re sending to your most supportive fans should entice another action, and a button is a simple way to draw attention to that action and get more clicks.  Using the FanBridge Template Tool, adding a button to your campaign is easy.  So, how can you use a call to action button to drive clicks?  We came up with a few ways.


Read Also: Tutorial: FanBridge Template Tool


Make sure to test different elements like layout and color to see if that affects the performance of your calls to action as well!  Check out the examples below for inspiration:

1. Read More


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2. See More


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Preview your content, and add an action for your subscribers to get more info.  A little teaser can go a long way!


3. Watch Now


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4. Update Info


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Use the tag [UPDATE_URL] in place of a URL when you add the button so that each subscriber gets a specific URL to update their information in the FanBridge system.  You can get more info on your subscribers and send more targeted messages to your fans!


5. Unsubscribe


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Clean out your mailing list by using the [UNSUBSCRIBE] tag for an individualized URL for a subscriber to leave your mailing list.


6. Forward


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Also use the [FORWARD_URL] tag to call fans to share your newsletter with their friends.  An easy way to gain new subscribers!


7. Preorder


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8. Donate


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Email is an excellent resource for fundraising and crowdfunding; don’t miss these opportunities to get more donations!


9. Donation Levels


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10. Buy Now


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11. Listen Now


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12. Claim Offer


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13.”Give me money”


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We’re sort of joking, but taking a direct path works sometimes!  Make sure you speak to your audience.  They may appreciate something sassy like that.


14.”Get it now”


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Add some urgency!


15.“Get it in 8-10 business days”


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Again, we’re kidding!  Another option: “Get it tomorrow” or “Get it Monday” (depending on your shipping policies, of course).


16.“Add to wardrobe”


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17. Stream


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18. Hear it first


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Make it sound exclusive, even if it’s not!


19. Vote


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Make them feel a part of the process.  Ever poll your audience?  You might find out something interesting!


20. Share


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A “Share This” call to action can be really powerful!  Use a website like Share Link Generator to generate a link that will automatically take your subscriber to Twitter or Facebook with a pre-populated message.


21. Join


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22. Reveal


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Tease a reveal, and make subscribers click through to find out the result!


Have other ideas on how to use a call to action button? Tell us in the comments below!




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Team FanBridge

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