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If you produce episodic content, then FanBridge is a great resource to help build an audience that is eager to tune-in regularly.  What do we mean when we say “episodic content”? We’re referring to the type of content that contains or is part of a series that is published in segments. This can include a web series, podcast, or even a series of blog posts.

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There are many ways to collect fan information through FanBridge while promoting your content.  To start, be sure you have mailing list signup links on your content profiles. For podcasts, that could be your SoundCloud profile, and for web shows, that could be on your YouTube or Vimeo page. Also be sure to include calls to signup in the descriptions and summaries of your content. Use some enticing language to sell your newsletter next to the Fan Action Page URL. And for even more call outs, you can actually use your own words to tell your listeners or viewers where they can go for more exclusive content. If you are a video series, put your call out in the end card or outro. If you are an audio podcast, include it in your sign off.

 

As you grow your list of subscribers, your readers will be primed to engage as regularly with your newsletter as they do with your content.  There are plenty of easy ways to keep those readers interested as you continue to send out regular newsletters.

 

Use the Template Tool to assemble a newsletter that promotes your newest episode as a featured item while keeping new fans up-to-date with episodes they might have missed. Do you often feature guests or collaborators? Give them a shout out!

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And if your series is ad supported, improve that referral traffic with banner ads in your newsletter. This way, you are sending your affinity audience directly to your sponsor location. Have a direct referral URL? Use it to make sure you get the credit for sending your fans their way. Plus, use campaign analytics to see how your sponsored posts are performing. Going the extra mile for your sponsors is the kind of engagement that sees returns and makes bank *cha-ching*

 
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Outside of email newsletters, go one-on-one with your viewers or listeners with Fan Questions. Questions queue privately and are easy to search and sort all in one central location, so if you solicit viewer/listener questions, you don’t have to worry about the mess of out-of-control Facebook comments or maybe a shared Twitter hashtag. Best of all, more than 70% of people who submit a question also subscribe to the mailing list, further booster the collection part of your marketing efforts.

 
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Check out the video below to see how you can intertwine your episodic content with FanBridge:
 

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Creating and sending an email campaign isn’t an easy, one-step process.  There are a lot of little details that can be easily overlooked, and one little mistake could ruin your campaign effort!  Here’s a checklist (with more detailed explanations below) to make sure you don’t forget those minor details.  They make a big difference!

 

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Make sure you have one main call to action for your subscribers to take

 

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Make sure you have a good reason for sending your newsletter.  Ask yourself what action you would really like your subscribers to take after reading your email, and write your message to reflect that.  A great idea is to use a call to action button to draw attention to wherever you would like the reader to go.

 

Send a test email

 

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Make sure your emails looks and reads exactly the way you want.  The best way to do this is to send a test email.  Check the design and re-read your message.  Also, check out how your email looks on a mobile device.  Use the template tool to make the email automatically mobile-optimized.

 

Check that all of your links go to the right place

 

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It’s really easy to copy and paste the wrong link!  Make sure you click through to each link in your email to be sure it goes exactly where you intended.

 

Edit your plain text backup to match your newsletter

 

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Double-check your plain text email, and edit it as needed.  This plain text email won’t go to the majority of your subscribers, but there will be a few that will have disabled html for their security.

 

Fill in a subject line that matches your content

 

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Make sure you fill in a subject line before you send!  Nothing hurts your campaign more than forgetting this crucial step.  Set up an A/B subject line test for even better results and insights.

 

Select the right sender email address

 

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You can always add a new sender address in case you signed up with an email address that you don’t want to send from.  Once you verify the email address as a sender, it will appear as an option in the drop down menu.

 

Schedule and target your newsletter

 

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Putting some thought into who will receive your newsletter and when they should get it can improve not only your initial messaging, but also the campaign results and engagement from your audience.

 

Announce your campaign on social networks

 

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This is a quick way to grab a few more email addresses even after you send a campaign, plus you can keep your social followers in the loop as well!

 

Check the CAN-SPAM box

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Just verify that you’re sending a legal email campaign to subscribers that have opted in to your mailing list.  Please and thank you!

 

Create your next email campaign

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Team FanBridge

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The Global Settings in your FanBridge account are a great way not only to establish your branding throughout your email marketing, but also to save you time on the basic design elements of all of your emails!  Set it up once, and you never have to deal with it again!  From your banner image to typefaces and colors that match your style, the Global Settings will make it a breeze to get the design out of the way so you can spend more time focusing on your messaging and content.

 

Not only do these settings appear every time you start a new blank campaign in the Template Tool, they also appear in all of your automated emails.  This means that your subscribers are getting familiar with your brand as soon as they receive their confirmation email!  This also includes Fan Question answered emails, event reminders, and birthday emails.

 

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Watch the video below to learn how to set your global settings, but first, here’s a few design tips:

    • Your banner image is a great way to build your brand image and consistency with subscribers.  Make it clean and recognizable, and make sure it’s around 600px wide.

     

    •  Stick to a maximum of about 3-4 colors throughout your email campaign.  This keeps a cohesive style throughout the campaign, and it doesn’t distract the reader too much.

     

    •  Make sure you choose a font type and color that is easily read.  Bright yellow font on a white background, for example, does not work so well.

     

     

    Customize your global settings!

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