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Team FanBridge

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Our new widgets page update allows you to manage your signup forms and more like never before. Now, setting up an event calendar or video gate is easier than ever. Simply select your kind, then your type, optimize and add it to your website or social media profile.

 

Kinds of Widgets

We’ve set up our new widgets page into a one-stop-shop for creating any kind of widget you want. We’ve divvied these up into 4 different kinds that you may be familiar with:

 

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Email signup:

Set one of these up on a website, blog or facebook page to allow fans to opt into your mailing list. You can even provide an email signup direct link to easily acquire subscribers through Twitter and/or Instagram.
 

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Questions:

Set up this fun widget on your website or as a standalone page and find out the interesting questions your fans have been dying to ask you! This widget also includes questions asked by fans in the past.

 

questions widget

 

See Also: Fan Tutorials: Fan Questions

 

Events:

Keep your fans updated on your next big tour by creating an events widget for your website.

 

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Read Also: Event Promotion Strategies

 

Video Gating:

Embed a video on your website that prompts viewers to sign up to your mailing list or subscribe to your YouTube channel. You can configure the signup form to appear at any point during the video.
 

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Types of Widget

Now that we’ve gone over the KIND of widget you can make, let’s talk more about the different types of ways your fans can engage with them:

 

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Embeddable:

This type of widget is placed in your website, blog, Facebook page or Tumblr. Simply grab the code from FanBridge and place it wherever you’d like on your website. This type is available for all kinds of widgets.

 

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Pop-up:

I know what you’re thinking: “People hate pop-up ads!” But our pop-up widgets aren’t as intrusive or annoying as an ad for a free iPad. Set this up at the top of your page and once a fan signs up to your list, they won’t see the form again for an entire year. If they decide not to sign up, they won’t see it for 3 months. This type is available only for email signups.
 

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See Also: FanBridge Tutorials: Pop-up Fan Capture

 

Interstitial:

Set up a signup form to appear on any kind of page through a significant URL. This url can be shared on social media or in an email campaign. Like pop-ups, these too are only available for email signups.

 

Capture Page:

With this type of widget, you can create a standalone page to only display your widget, nothing else. This type is available for all kinds of widgets.

 

How to Set Up

Head to the Widgets tab and select Create and Manage. From there, you can select which kind of widget you want to create. Once that’s been chosen, select which type of widget you want to create. Edit the widget, save your progress and grab the code or link of your widget and you’re all set!

 

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Team FanBridge

Tired of recreating that daily/weekly/monthly newsletter from scratch every single time? Well breathe easy, FanBridgers. We’ve introduced a new feature that will allow users to save and duplicate campaigns, saving you plenty of time. When browsing the campaign page, clicking the double paper icon near a campaign will create a new version of the campaign, leaving the old copy completely intact. It’s perfect if you want to A/B test a campaign or send out multiple versions (i.e. to different languages or regions) of a campaign to send at once.

 

Read Also: Event Promotion Strategies

 
 

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The copied campaign will have the same content as the original but you can make as many edits as you’d like before sending to fans.

 

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Team FanBridge

This Year In Instagram

 
We’re sure you’ve heard of the many changes Instagram is implementing this summer. Besides a minimalist overhaul of the app’s layout, the company has also begun slowly rolling out their new, algorithm-based feed.
 
Along with visual changes, Instagram also plans to introduce new marketing tools such as business-focused profiles, profile analytics and promotion tools that allow users to convert posts into ads. With these tools, Instagram hopes to provide content creators better means to make themselves heard.
 

New Look

In May, Instagram released an updated version of their app’s icon, replacing the classic Polaroid-style icon with a modern, minimalist new icon. Along with a new icon, the app’s layout was also given a makeover. A sleek and simple black and white look replaced the older, more vivid color scheme the app has had since its inception. The update was made to draw more attention to the content shared throughout the platform without heavily changing how users browse the app.
 

instagram changes

 

Instagram’s new icon and minimalist layout

 

Algorithmic Feed

With the new feed, users will see posts based on audience and community reception instead of the old system that ranked posts chronologically. Highly engaging posts, content based on Instagram searches or relevant to what the user already follows/likes are more likely to show up at the top of user feeds than the most recent post of someone they follow directly.
 

Business Tools

Earlier this month, Instagram previewed profiles made specifically for small to medium businesses. Expected to release later this year, these profiles allow verified businesses to include direct contact information, the ability to contact the business directly from the app and directions and maps to the business. This feature is currently focused on businesses only with potential plans to allow large-scale influencers and regular verified accounts access in the future.
 

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Left: Instagram’s upcoming business page feature
Right: Promoting an Instagram post

 
One of the biggest features rolling out from Instagram is their native mobile ad creator. The tool allows users to promote well-received posts, convert them to ads and even provide advice based on analytics and the user’s advertising budget. This could be a wonderful native tool for small businesses looking to promote their product/service with ease directly from Instagram.
 
With these new features also comes Instagram’s first native analytics platform, Insights. Demographic details and post analytics will be available for business profiles to better track performance, understand their audience and build content strategies around what works for their brand.
 

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Instagram’s Insights feature

 
With all these changes coming to Instagram within the coming year, the platform is making bold moves to change the social media landscape in the near future. This could mean big things for FanBridgers who use the Instagram to market themselves. The new business tools offered later this year could greatly improve audience reach while saving users time and money. While the new feed may take some getting used to, it has the potential to greatly improve engagement between creators and their fans.

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