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Top YouTube Trends of 2016

 
As we’ve mentioned before, social marketing has grown more visually focused in the past year. With live-stream video and VR becoming more accessible, every social platform is adopting new innovations in visual media. We decided to take a closer look at this year’s innovative trends from YouTube, the internet’s visual media haven.
 

VR and Live-streaming

YouTube is always keeping ahead of the game. Besides releasing YouTube Red, a subscription based service featuring exclusive content, they’ve also launched support for live-streaming 360 video. Coupled with spatial audio to better immerse users in the experience, creators can live-stream 360 video to fans as if they’re actually there! So long, FOMO.
 

See how YOU can live-stream 360 video!

 
Regular live-streaming has also experienced some major growth in the past year. Between Facebook Live, Periscope and YouTube, there’s no shortage of outlets for live footage or viewers available at any time. It’s an excellent and simple way to generate content but creators must first consider whether live-streaming is a good fit for their brand.
 

READ ALSO: Social Trends & Email: Immersive Video

 

Story Matters Here

In general, YouTube has taken great efforts to become a major content source for millennials. As view counts rise, audiences are proving that they prefer a constant output of quick episodic content over larger productions. This kind of content works with our short attention spans to build relationships with the audience and keep them coming back to continue the story.
 
As much engagement as constant, episodic content receives, it can not succeed without strong writing to back it up. As creators are working more towards building and sustaining a heavily engaged audience, the demand for thoughtful writing has grown. Creators must now consider the pacing and how the story flows from beginning to end. It can be a major commitment to content creators but it pays off in establishing a relationship with the audience.

 

FanBridger Issa Rae’s #ShortFilmSundays series uses rich storylines and short time-frames to keep audiences coming back for more!

 

The number of methods to create excellent content on YouTube is constantly, steadily growing. From immersive live-streaming and story-heavy content to unboxing and reaction videos, there are countless ways to use video to engage fans on YouTube. Don’t miss out!

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Is your email copy feeling a little flat? Looking to add some emphasis? Fret not, FanBridgers! The solution’s easier than you think.
 

Screen Shot 2016-05-20 at 2.06.01 PM

 

To italicize, underline, or make text bold, simply highlight the text and a bubble will appear.

 
 

underline

 
 

italics

 
 

bold

 

You can also insert hyperlinks!

 

hyperlink

 

Select a text format, edit and voila!

 

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FREE

Everyone loves something free. But what can you give to all your fans for free without breaking your budget? Look no further than our Free Giveaway feature, which seamlessly includes direct download links in email campaigns to share music and other files with your fans!

 

To set this up, upload your file to your FanBridge account on the Free Giveaway page. Select a file that you have the legal right to distribute and upload it. Then you can get started on setting up your fan giveaway campaigns!

 

To set up a free incentive for new fans joining your mailing list, you need to customize your confirmation email. Select Fan Incentive Module under the Add Module menu and click the “download” button. Here, you can select which file to give away and change the button text. When you’re done setting up your confirmation message, click “save”.

 
 Screenshot 2016-05-13 11.37.31
 

While it’s great to reward new fans, don’t forget about the subscribers you already have! Subscribers already signed on to your mailing list won’t be able to receive a free download through a confirmation email. When creating an email campaign, add a Fan Incentive module from the Other Modules menu to include a free download.

 

Screenshot 2016-05-13 11.39.54

 

Drag it to your campaign and configure the file and button text. Add a message telling your fans about the giveaway and you’re all set!

 

If you’re having trouble coming up with a message tell your fans that you’re giving them a free download in advance for already being on the list. This lets them know that not only is the download available, it conveys appreciation for their loyal support.

 

There are countless ways to announce a giveaway! If you set up your confirmation giveaway, you can create a Twitter card to convert your Twitter followers into subscribers and reward them for signing up. If you pin the card to the top of your Twitter page, or create an auto-recurring social media campaign with the card, you can ensure new followers see it and increase your chances of gaining subscribers.

 
 Screenshot 2016-05-13 11.43.58

 

Free giveaways are perfect for slow periods between touring and album releases, or if you just want to show some appreciation for all the love your great fans have shared!

 

READ ALSO: Email Mad Libs! What to Send During a Slow Period

 

Get started by uploading your free giveaway HERE!

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