FanBridge Blog

Your go-to source for smart fan marketing

Team FanBridge

Managing a growing mailing list can be a challenge. With each new subscriber comes vast amount of valuable information and data to inform you about your fanbase. While this info can drive your band’s decisions in the future, how do you sort through tons of subscribers to find what matters?

With the intelligent search capabilities on the FanBridge Search and Manage page, you can discover more about your fans than ever before!

 

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Whether you’re looking through your entire list, for a specific subscriber, or anything in-between, the Search & Manage page makes it simple to discover more about your subscribers by layering your search criteria. With just a few clicks, you can search fans by their email, location, subscriber group, opt-in status (single or double) and more.

 

The easy to use interface gives you the power to digest oceans of information in a streamlined way. Search results will display name, email, key geo data, as well as if you have a fan’s Twitter or Instagram handle on file. From there, you can engage on social – bridging the gap between your email and social interactions.

 

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The same powerful search functionality applies to those subscribers that have opted out. Mine your unsubscriber database to see how many emails bounced in a certain timeframe, how many fans unsubscribed that were in a certain group, and much more.

 


 

Looking to learn more about your fans?
Head on over to the Search & Manage page and get started today!

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Scott

This October 31st, protect yourself against one of the biggest pitfalls of HalloweEmail Marketing: spam traps!

Spam Traps

What is a spam trap? These are email addresses that are not meant for receiving emails. And if they are sent to, this tells inbox providers and blacklist managers that the sender is not using best practices for building or maintaining a good email list. This can negatively impact your sender reputation in a big way, because then these email delivery gatekeepers will think twice before delivering your emails to legitimate inboxes.

But not all spam traps are created equal. Here are two common types of traps: pristine and recycled.

Pristine Spam Traps

Pristine Spam Traps are email addresses that are created by blacklist providers. They look just like regular email addresses, but they are never used for joining lists or other online activity. They have never been used by a person, but don’t let that fool you; that inbox is not going unchecked.

 

Since these addresses will never be used for subscribing to any list, if that inbox gets mail, that signals something is wrong; and sending email to that inbox can tell blacklists that you are not following proper opt-in methods. Meaning, you’ll be fending for your reputation (email sender reputation, that is).

 

How to Fend Off Pristine Spam Traps

Avoid list sharing, purchasing a list, or scraping addresses to add as subscribers. Again, pristine spam traps are designed to look just like any other email address, so you won’t be able to tell which address is good just from looking at it. And if you purchase a list or take a list from someone else, they can’t tell the difference either. Even more difficult, if you do send to a pristine spam trap, you won’t be able to know that you did. The identity of these email addresses is kept secret to maintain the integrity of the trap. Better to rely on signup forms, your Fan Action Page, or web plugins to collect legitimate emails.

Recycled Spam Traps

Recycled Spam Traps are email addresses that once existed as legitimate email addresses created by a person for the purpose of receiving emails. But now, the address has been dead and has been dead for a while (usually more than a year). These addresses are prime candidates for the inbox provider to revive, not as a valid inbox, but as a type of spam trap.

How to Fend Off Recycled Spam Traps

Where fighting off pristine spam traps means not doing something, the issue of recycled spam traps requires taking some action, because they are coming from… inside the list!

If you have been building and maintaining a list for a long time, then you might want to look into your fans that have been dormant for a while. We recommend sending an occasional Win Back Campaign. And in FanBridge, you can target your Undefined Fans that have been on your list for a long time to make sure you are targeting the likely culprits of who might be a recycled spam trap. Having good list hygiene will protect you from sending to recycled spam traps and warding against a blacklist from email providers.

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Team FanBridge

Besides discovering where your fans are, we understand there’s an importance to knowing WHO your fans are. So we want to kickstart your data collection efforts and gain a stronger understanding of your fans by helping you collect their social profiles.

How to collect: It helps to collect fan info gradually over time as they may not be open to doing so immediately and all at once. One way to collect fan social handles is through Tweet For a Track. With Tweet For a Track, fans can access a free download just by providing a simple retweet.

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If you’re looking for more than Twitter handles, try sending a campaign during slow times to ask fans to update their subscriber info and provide social accounts. As a reward, give them a quick shout out or follow them back.

We’ve got more ways to collect this info in the works. But don’t just wait around, get started on collecting that info today!

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