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Your go-to source for smart fan marketing

Team FanBridge

2016 emmys social (5)

Did you catch Last Sunday’s star-studded ceremony for this year’s Emmy awards? ICYMI, we’ve got you covered! We tracked this year’s nominees for Best Drama and Best Comedy on Twitter and Facebook from nominee announcements to the day after the ceremony. And we noticed some pretty interesting trends:


There’s Always Room to Grow

Despite establishing a large following before nomination announcements, some big shows wasted no opportunity to build up hype in the weeks leading up to the Emmys. For example, during this year’s San Diego Comic Con, Game of Thrones used a few hashtags to keep fans discussing the show on social media.


They also came up with a fun scavenger hunt game where fans could win a GoT themed prize pack!


Game of Thrones made great efforts to incentivize social engagement with fans and showed that they really pay attention to their fanbase, gaining themselves over 57,000 followers within a week. It never hurts to give your fans some incentive for their support!


Read Also: Free Giveaways: Share the Love


Facebook > Twitter

Fans of hit shows tend to flock to their favorite series page on Facebook compared to Twitter. When engaging your fans, you can always provide them the best of both worlds by including a Social Digest in your campaigns. This way, fans are sure to not miss a thing.


Read Also: Social Digest v3: More Customizable. More You.


More Recognition? More Growth.

Once nomination announcement hype died down, social media interest followed suit. But during and after the ceremony, award winners saw a spike in follower growth. HBO’s hit comedy Veep received over 1,700 followers on Facebook and Twitter combined overnight following their two victories for Best Comedy and Best Lead Actress in a Comedy.


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While Netflix series Master of None gained around 1,500 followers following their win for Best Comedy Writing.


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High-exposure events are the perfect opportunity to capitalize and gain followers/subscribers. If you’ve got a big event coming up, take time to let your fans know!


Read Also: Event Promotion Strategies

It’s been an interesting year for television and it truly showed in this year’s nominees and winners. We’ve seen upsets (better luck next time, Silicon Valley), underdogs and some much-deserved recognition for our favorite shows and performers. Congratulations to this year’s winners!

Team FanBridge

4 ways to improve your


So you’ve finally set up your sign up form front and center on your website. Now your fans will flock to join your mailing list, right? Not always. While setting up a signup form is a great first step, there’s always more to do to receive an excellent rate of conversion.


What is “conversion”?

Let’s kick things off by explaining what conversion is. It’s simply when a person visiting your site performs a desired action (i.e. signing up for your mailing list, buying tickets or merchandise, etc). If you divide the number of people who subscribed to your list over a period of time by the total number of site visits during that same time period, you’ll find your rate of conversion. This is what you want to increase.


Offer Incentives

We’ve mentioned before how to set up a free giveaway to new subscribers. It’s an excellent way to encourage new and old fans to join your mailing list. A free song, PDF or coupon could be that little extra push fans need to sign up.


Info fields: Less is more

Have you ever filled out a survey online and by the 8th page, you’re wondering if the end is in sight? Well, if you’re requesting tons of info from your subscribers, they might have the same feeling. Fortunately, there’s only so many fields to choose from when creating a form through FanBridge. But unless you plan on creating geo-targeted fan groups and campaigns (which you only need a fan’s zip code or city & state for), just an email should be fine.


Read Also: Intelligent Targeting


Test what works best

Change up your call to action, edit the form’s size, or maybe just mess with the color scheme. You could even try an embedded form one week, and switch to a pop-up form after that. There’s plenty of ways to find out what your subscribers respond to best. You could even track the performance of your signup forms with widget analytics. Don’t be afraid to experiment! Be sure to test out the actual form after making edits just to make sure fans can sign up properly.



Sometimes, it helps to let fans know WHY they’re joining your list. You can always edit the headline of your signup form to let fans know what they get out of signing up. Inform them a bit of the content they’ll receive in the newsletters you’ll be sending them and how frequently they’ll be sent. (i.e. “Sign up for weekly announcements, tour dates, merch coupons and more!”)


Getting fans to subscribe to your list can feel like an uphill battle sometimes. But an excellent signup form can be just the right tool you need to set yourself on the path to victory.


Set up a sign up form today to build up your mailing list!

Read Also: Widgets Page Update

Team FanBridge

If you keep track of your weekly account summaries on a regular basis, you may have noticed something different about this week’s email. That’s right, we’ve given your weekly account summary a sleek update!
You can now navigate to relevant pages easier, quickly see mailing list and social growth weekly comparisons, and it also reads well on any device.


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