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Tegan and Sara Hugging Fan

 

We’ve talked about all the ways you can engage with your audience online, and that is FanBridge’s primary focus.  However, it’s also important to make sure that you give 110% to your fans in person as well.  It’s not always enough to just show up.  Remember, events are crucial to connecting with audience members, and they will either solidify and build on that connection or diminish it.

 

Read Also: 5 Tips to Increase Your Email Engagement Rate

 

Have you ever seen a band live and thought either they didn’t sound as great as you wanted them to, or maybe they didn’t really care about giving you a good experience (*cough* Smash Mouth *cough*)?  On the flip side, have you gone to an event that blew your perceptions out of the water, and you respect that person/group so much more because of their talent or charisma?  We’ve all had these experiences, and you have to be aware that your audience is going to remember this event either way.

 

We came up with some simple ideas to interact with your audience at your events so they are sure to have a more positive experience:

 

Smile

I said “simple,” didn’t I?  It sounds easy, but it makes such a big difference!  Let your fans know that you’re happy to be there spending time with them.  Try not to look annoyed or upset.  When I met Tegan and Sara, I still remember that Tegan had the biggest smile on her face and was genuinely happy to be meeting some fans.  It made the experience better to know that we weren’t a burden on them.  Body language can be easy to read, so make sure you know how you’re coming off to your biggest supporters.

 

Meet & Greet

If your schedule allows (and you should probably make sure it does), host a meet & greet before or after the event.  Perhaps you could  pre-select winners for a meet & greet, or hang out at the merch table afterward to chat!

 

Take photos of/with fans

No,  you don’t have to take a selfie with everyone.  And you don’t have to do a meet & greet to take photos with your fans.  Even if you can’t grab a second for a photo with a fan, maybe take a photo of the audience from the stage.  I guarantee you they’ll check your Instagram feed later to see if they made it in the shot.

 

Chat with an audience member

Again, you don’t have to do a meet & greet to connect with a fan.  Find someone in the audience to call out to during the show.  Maybe someone is holding up a cool sign, or yelled something silly at you.  Acknowledging these things will make every show different, and your fans will appreciate that you’re paying attention to the room.

 

High fives & hugs

High fives are still cool and still memorable, and they take approximately one second.

Barney How I Met Your Mother Self Five

Get creative

Find an original way to connect with your fans!  There are so many opportunities out there, if you think outside the box!  Just look at Tegan and Sara’s #DearTeganandSara.  They left a mailbox at their merch table where fans could leave letters and gifts as well as an empty postcard with a stamp so that Tegan and Sara could write back to them!

 

 

Read Next: 4 Easy Ways to Use FanBridge on the Road 

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Leon Bridges Coming Home

 

Soulful crooner Leon Bridges’ debut album “Coming Home” has made a splash in the media upon its release.  Bridges has a style that simply can’t go unnoticed, and we’re so excited about his fresh, yet classic sound.  What excites us even more is that in the midst of the most exciting time in his career, Bridges continues to be highly engaged with his fans.

 

We’ve mentioned before that a conversation is one of the best ways to engage with your audience, and that’s why we had to highlight Leon Bridges.  He understands the power of a reply, even with (presumably little) down time, with warm thank you notes sent to his email subscribers as well as replying to fans tweeting his support.

 

 

 

 

From fellow artists to fans who just can’t get enough, Bridges appreciates all of his supporters and acknowledges them whenever possible.  Always remember that the power of one engaged fan is a lot more than you think.  While it’s important to reach the masses, it’s also important to acknowledge the individual and thank them for their time and support with some of your time in exchange.  A simple “thank you” goes a long way.

 

Learn more about FanBridge’s Fan Questions to collect information on engaged fans

 

Check out Leon Bridges’ performance on the Tonight Show Starring Jimmy Fallon:

 

 

Subscribe to Leon Bridges’ Mailing List

 

Read Next: 4 Simple Ways to Engage With Your Social Media Audience

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Email engagement rate

The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter.  It’s important to track these metrics and find ways to continuously increase engagement.

Read first: What is Engagement?

We know that newsletters are naturally a highly engaging medium, but there are some strategies you can employ to further that engagement rate as well.  Try thinking about some of these newsletter elements the next time you build a campaign:

Subject Line

Before you even get to the content of the newsletter, you first need to get the recipient to open the newsletter!

Tip: Use the Subject Optimizer in FanBridge to A/B test your subject lines.  This way, you can figure out what your audience responds to best.

Content

Make sure the content in your newsletter is curated with purpose.  Too many or too few pieces of content can hurt your engagement rate and cause the subscriber to lose interest.

Tip: Set a goal for an action you want subscribers to take from this newsletter.  Perhaps you want them to purchase your album or pledge to your crowdfunding campaign.   Highlight that action in your campaign.  Add just a few other secondary actions for your subscribers to take, like linking to your most recent blog post or YouTube video, to further increase your engagement rate.

Design Elements

Of course, the design is a key factor in an engaging newsletter.  In order to get more click throughs on your links, consider some other design options instead of just hyperlinking your text.  Especially with more and more people checking their email on mobile devices, it’s a good idea to account for a bigger clickable target than some small paragraph text.

Tip:  Add an image or a call to action button to make the link stand out among the text.  It will be sure to draw more eyes.

Check out these examples:

CTA1

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Visual Cues

If you’re a content creator, even an audio piece can be made visually appealing and invite more clicks from your audience.

Tip: Use the FanBridge Template Tool’s SoundCloud and YouTube integrations to add content to your newsletter in a way that will be sure to get more clicks.  The play button element alone in these integrations is a visual cue to the reader which implies that they should take an action.

Check out the examples below:

Nate Ruess YouTube

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Read Also: Tutorial: FanBridge Template Tool

Targeting

A well-targeted campaign can drastically impact your engagement rate. Think about whether all of your subscribers will be interested in your message.  If not, how can you narrow it down to only fans that will want this message in their inbox?

Read Also: Introducing FanBridge Intelligent Targeting

Tip: Send to only your most engaged subscribers that have interacted with previous email campaigns by targeting Super Fans and Casual Fans.  If you’re promoting an event, think about only sending that campaign to subscribers that live in the surrounding areas using the FanBridge Intelligent Targeting.

Start building your next engaging email campaign!

Read Next: 4 Simple Ways to Engage With Your Social Media Audience

 

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