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Fan Map

When building a database of fans, geographic information is incredibly useful to have. And with signup forms, landing pages, and automated geo updates, FanBridge aims to help you collect thorough information as easily as you can. But now that you have it, what can you do with it?

We regularly see email newsletters sent using our Intelligent Targeting for targeting specific countries, cities, or zip codes. Now, we are excited to expand our geographic features with the Fan Map.

Fan Map

What does it show me?

See the most populated 10 cities of your entire database, or use the Intelligent Targeting to see the geographic data for particular groups or FanRanks or more.

Accounts on the Gold plan or higher, or that have the Analytics Add-On can also enjoy a visualization of your list and all its segments. Search:

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Where new fans are located.

 

 

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Where your most engaged non-US fans are.

 

 

You can make your search queries from the Overview page found under the Fans tab. You’ll see the Fan Map option near the top of the page.

What can I do with Fan Map information?

  • See where your most engaged fans are and use those insights for planning future tour dates.
  • If you’re already on tour, compare where you are playing with where your fans are to anticipate which cities are heavily populated with fans and which ones might need a bigger marketing push.
  • Running geo-targeted ads? Compare where you are spending money with where your email audience is. Are your marketing dollars leading to mailing list conversion?
  • Are there strategic brand partnership opportunities in your top cities? Your biggest population of readers can inform how you approach potential sponsors.

Do you know where your fans are?

See for yourself and start searching!

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Team FanBridge

2017 resolutions connect

 

We’ve covered ways to collect fans and build your audience before. But once you’ve gained all those fans, what’s next? Make connections! Reach out to these fans to establish a bond and ensure the support of your fanbase. We’ve come up with a few strategies to help strengthen your relationship with fans through email!

 

Email Performance

It takes some fine tuning to find out what content works perfectly for your audience. But there’s always universal best practices you can exercise to ensure deliverability and professionalism in your campaigns. You can keep open/click-through rates high by crafting effective subject lines to keep fans interested in your content and using call-to-action buttons to draw strong attention to the main focus of your emails. And be sure to keep your list clean to protect your sender reputation. Create a “cleanup” campaign that asks fans if they wish to opt out of your list and/or to update their info via your Fan Action Page. This helps avoid inactive fans to keep open/click-through rates high and helps sort through any invalid contacts before sending an important campaign.

 

Sending Times

It may be challenging to truly connect with fans when they’re being bombarded with emails. While constant communication is encouraged, give your subscribers some breathing room now and then to avoid campaign burnout. Try setting up a calendar to plan when to send campaigns. Schedule to send around times where you anticipate high volume sending for optimal results. Planning ahead can save you time, energy and stress in the future and can help you work out any issues with your campaign long before you prepare to send.

 

Social Media Connections

A strong, engaged social audience is crucial, but it can be a bit of a challenge to combine the power of email with your social efforts to build your audience. With FanBridge, there’s a number of tools available that seamlessly merge the worlds of social and email marketing. Besides adding social links to your campaigns, draw more attention to your social pages in your emails. Give fans a glimpse of your social content with the Social Digest tool and encourage them to follow your social accounts.

 
While it can take a bit of work, making an effort to build a strong connection with fans can really benefit in the long-term. Take some time out to establish a relationship now so when your next tour rolls around, you could have fans lined up out the door!

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Team FanBridge

2017 resolutions collect

 
It’s a new year, FanBridgers! Which certainly means one thing: new fans. Kick off 2017 right by improving your mailing list early. With the clean slate of the new year, there’s plenty of opportunities to do so. We’ve come up with a few suggestions to make this a year to collect more email subscribers. These tricks are sure to help increase the number of active fans on your list.
 

Collect Geographic Info

Geographic info (postal code, city/state) is a simple key to precisely target fans while adding a more personalized touch to your marketing. Add a required field to your signup form so fans can easily provide this info upon joining your list. Include clear messaging (“find out about shows in your area”) so fans understand why you want to know this info and motivate them to provide it. If you’re looking to update info for fans that joined already, send a campaign to request geographic info.
 

Collect Fans on Facebook

It’s no mystery that Facebook is an incredibly valuable tool for digital marketers. What could be better than to tap into that opportunity and provide a direct link to your mailing list? Add a signup to your page to easily convert fans from Facebook likes to email subscribers. Get started with our video tutorial on setting up your Facebook signup form here.
 

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Collect Questions

We’ve mentioned before that fans who ask questions through FanBridge are much more likely to join your mailing list. Making it the most efficient way to get fans to join. Leave things open-ended for fans to ask questions at any time or set up a limited time AMA to add a sense of urgency. Allowing your fans to ask questions provides an easier and more direct connection with fans than through Twitter or Facebook. And you can always turn this on or off at anytime, making question management a breeze.

 

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There’s no time like now to start boosting your subscriber base. Growing your list now provides an opportunity to connect with fans early in the year before any new releases or events you have planned throughout the year. By the time 2017 is in full swing, you’ve got a strong audience to support you. But no two audiences are alike. Don’t be afraid to get creative and find interesting ways these tips can cater to your fans. Get started today!

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