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Facebook recently rolled out a new feature for Facebook Pages, and we just couldn’t help but share the excitement with the rest of you.  Get ready to build your email list even more with Facebook’s Call to Action button for Facebook Pages.

 

The Call to Action button can be used to direct fans to another website and take an action like “Shop Now” or “Sign Up.” We don’t think there could be a simpler way to convert a Facebook fan into an even more engaged email subscriber.  By adding a Call to Action button with the text “Sign Up,” you can link your fans to your FanBridge Fan Action Page signup form (http://yoursubdomain.fanbridge.com).  This one-click action for the fan is placed right in their eye line when they visit your page, and it has helped conversions for users so far.

 

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club (via Facebook for Business)

 

This process takes less than 30 seconds.  Check out the quick video below to see how to set up your Call to Action button:

 

 

FanBridge’s Fan Action Pages are mobile-responsive, so no need to add a mobile link when you set up your Call to Action.  Also, be sure to track the number of clicks your Sign Up button gets on the right-hand side of your page:

 

Facebook Insights Sign Up Call to Action Button

 

 

Need to set up your Fan Action Page?  Customize the appearance, or learn more about the Fan Action Page below:

 

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Alex G FanBridge Promotion

 

 

Alex G is a singer/songwriter who really knows how to build a relationship with her fans.  As a well-known YouTuber, she’s no stranger to social media, and she is active on all platforms.  Through all of these efforts, Alex makes a personal connection with her fans that is impressive.

 

She also makes use of tools like FanBridge’s Fan Questions, where she answers questions from her fans regularly while also collecting email addresses and other key information from this highly engaged audience.  Recently, Alex has come up with a new way to connect with fans with a creative splash page on her website. Using a FanBridge sign up form widget, Alex asked her fans a question of her own: Where should she tour next?

 

FanBridge Sign Up Form Widiget Alex G

 

Titling the signup form “Bring Alex G Closer To You,” Alex decided to give fans the chance to “vote” to bring her to their city on her upcoming tour. Reaching out and asking for fan input is a great way to show you care, but this form takes things further. In the process of getting votes for her next tour destination, Alex is able to capture fan emails, names, and important geographical information. She knows where ticket-purchasing super fans are located, and she has all the information to reach out to them in a meaningful way when she visits their city.  This was an impressive marketing effort as well as an excellent way to involve her fans in the tour booking process.

 

Read Also: Signup Form Embed Options – Splash Pages

 

Check out Alex G on YouTube:

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When you see the word “hyper,” do you imagine a small child running amuck?  Or perhaps you might think of the medical terminology that refers to something in excess, above and beyond the norm. This is how the term relates to hyper locality, with an above average focus being placed more extensively on location when it comes to digital marketing strategies.

 

Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers. Results show that:

 

  • 70% of respondents agree that online marketing on social media is effective.
  • For 2015, online marketing is preferred by respondents 80% of the time on websites, thumbs up to 70% choosing  social media channels and 60% via emails.
  • Online marketing improves brand awareness according to 73% of respondents.

 

With the explosive growth of smartphones, tablets, laptops and other handheld devices, it is only logical that marketing goes mobile and local, especially hyper local. Businesses need to leave a digital footprint for consumers to find them using their mobile devices since more of them are accessing the internet, rather than stationary desktop users, according to recent research.

smartphonegraphic

So we can see why mobile   marketing is so important, but what are some strategies to reach this audience on-the-go? Let’s take a look at a few methods that will connect better to mobile and help to localize marketing:

 

Hyper Localized Both Online and Off

 

In order to have a presence in your local community, you actually need to be present as a part of your local community. Support nearby charities, start a canned food drive, sponsor local sports teams and attend community functions. For a more personal touch, create and hand out event-specific business cards that can be made inexpensively online and branded with your logo. Remind consumers that you met them at this local event and offer them a discount or coupon with your card.

 

Push this valuable connection to your community online, blog about local events, post a calendar of events on your website, recommend other non-relevant products or services in the area; where customers can grab a great burger or enjoy a local hotspot. When people are searching for this type of information on the internet, your brand and business will show up more often in search results and raise your rankings.

 

Be Localized and Socialized

 

Having a presence on social media will help search engines locate your business, especially on sites like Google. Their algorithms now place more importance on connections made on these social platforms and will help to further push your brand up in rankings.

 

Minimally you should have a presence on Facebook, and you can even target audiences according to their location by following this simple guide. Listings on Google+ and LinkedIn are also encouraged, but be careful not to bite off more than you can chew on many different channels as users expect regular posts, engagement and responses. As you become more familiar with marketing and networking on social media, you can branch out to other channels, Twitter and Instagram are also popular choices.

facebook account

 

Listed Locally to be Found

 

Take the time to sign-up your business on as many of the local listings available on the internet as you can possibly muster. Online listings such as Google Places, Foursquare and Yelp are often one of the first places to pop up when searches are performed.

 

Take it one step further: claim and customize your business site, add pictures, your brand’s logo, office hours, telephone number, email address and linkable website URL. This will give your business a genuine, authentic image that more consumers will trust.

 

With a little time, some strategy and engagement, you can connect with online audiences using content marketing on a more localized level.

 

Email Marketing

 

More emails are checked on mobile devices than on desktop computers. Since users are much more likely to click on a mobile device, it’s important to engage your audience with actionable promotions. Online surveys, voting polls, and limited-time offers are good examples of engagement.

 

It’s also important to take advantage of the fact that your audience is a click away from the app store. So if you’re marketing an app, offer a download link and your conversions are just about guaranteed to increase.

 

Users are more likely to click through an ad if there is local information. By advertising your locality to audiences in the area, you’re less likely to be viewed as spam. Emails with dates on local events give users the sense of urgency to go to your store and events before it’s too late.  Target these hyper local emails with FanBridge’s Intelligent Targeting tool.

 

With a little strategy and a good design, email marketing can become one of the easiest and most lucrative ways to engage with your local audience.

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Nick Rojas is a business consultant and writer who lives in Los Angeles. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojasatgmaildotcom  (NickAndrewRojasatgmaildotcom)  .

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