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2018 Academy Awards

We’re almost one week away from 2018’s Academy Award ceremony! Let’s check in on this year’s Best Picture nominees & see who’s been killing it on social media so far.

Unfortunately, all good things must come to an end as Call Me By Your Name’s month-long lead in social growth across the board is toppled by a surprise surge of followers for Three Billboards Outside Ebbing, Missouri on Twitter (10%) and YouTube trailer views (9%). On Instagram, Three Billboards managed to just squeak past CMBYN’s 13% weekly growth by just 1%. However, Call Me By Your Name still maintained a small lead on Facebook growth this week at 11%. But the competition isn’t far behind as Steven Spielberg’s The Post trails behind on Facebook by 1% to CMBYN’s 11% growth.

To understand what led to such a notable growth in social following, we took a look at Three Billboards’  presence & noticed a few interesting tactics.

On Facebook, the film does an excellent job of keeping engaged with its community with gif responses to comments and praise from fans:

3bb gif

Meanwhile, their Instagram presence has been focused on award wins and nominations from various film associations:

 

 

 

And on Twitter, there’s a focus on public appearances from the cast, including interviews & online Q&A:

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With the ceremony only a week away, who will win our competition and possibly take home the Oscar? Keep up with our blog to find out!

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Team FanBridge

2018 Academy Awards

 
We’re another week closer to 2018’s Academy Award ceremony! Let’s check in on this year’s Best Picture nominees to see who’s been killing it on social media so far.
 
Yet again, Call Me By Your Name maintains a heavy lead on Facebook (18%), Instagram (17%) & Twitter (10%). Meanwhile, 3 Billboards Outside Ebbing, Missouri (7%) just barely surpassed The Shape of Water (6%) in YouTube trailer views. And Phantom Thread holds steady with its lead in box office growth (13%), just ahead of The Shape of Water (11%)
 

Weekly Growth 4

 

Since CMBYN has been dominating our social growth competition on major social platforms, we decided to take a deep dive on why the hit film has been knocking it out of the park this month.

 

Judging from its social presence, the content for the film showcases a diverse yet firm understanding of its main audience. On Instagram, its feed includes cheeky references, a touch of humor and shoutouts when their main stars are featured in other works:

 

   

 
While on Facebook, the film highlights partnerships with brands and venues like Alamo Drafthouse Cinema:
 

 
And hosting live Q&As where fans can chat directly with lead actor Timothee Chalamet & Luca Guadagnino:
 

 
On Twitter, there’s a focus on sharing fan-generated content to build a conversation and acknowledge fans who are seriously devoted to the film:
 
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But will a strong social presence be enough to win the statue? Will the victory go to a box office juggernaut like Dunkirk or Get Out? Stay posted each Friday as our competition rages on!

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Team FanBridge

2018 Academy Awards

 

We’re one week closer to 2018’s Academy Award ceremony! Let’s check in on this year’s Best Picture nominees to see who’s been killing it on social media so far.

Call Me By Your Name experienced another solid week of social growth with a 14% increase in Facebook likes, 17% follower increase on Instagram and 14% more Twitter followers. But the competition isn’t far behind as Phantom Thread gained momentum on Facebook at 11%. Meanwhile, The Post gained 13% more fans on Instagram as Lady Bird’s audience grew by 6% on Twitter.
 
On YouTube, this week’s lead was claimed by The Shape of Water & Three Billboards Outside Ebbing, Missouri with a trailer view increase of 7% for each nominee. And Phantom Thread kept up their box office momentum, gaining 28% in revenue.
 

Weekly Growth week 3

 
Given the box office boom of Phantom Thread, can Daniel Day-Lewis’s final performance net an award? Will Call Me By Your Name’s social growth amount to a coveted golden statue? Stay tuned to our blog to find out!

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