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collect & connect on tour

 

With everything that comes with the hassle of touring, it can be challenging to keep focused on events while keeping your fans engaged. With this in mind, we’ve come up with a few tips for not only gaining new subscribers, but also keeping current subscribers engaged while you’re on the go.

 

Collect

Building your mailing list at an event with just a pen and pad can be an absolute hassle. Instead of bothering with transcribing addresses and translating fans’ excited handwriting, you can use our Fan Collector app for iOS and Android.

 

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Intelligent Targeting

While you’re busy gaining new subscribers throughout your tour, don’t forget to stay connected with the fans that are already on your list. Keep them in the loop with campaigns geo-targeted to subscribers around your tour stops. Send campaigns with content from previous stops to fans near upcoming destinations with our Intelligent Targeting to build anticipation for your next event. You could also send campaigns to new and old subscribers near previous destinations to keep engagement momentum going strong after you’ve left for your next stop. And creating a geo-targeted Drip Campaign can add an extra layer of personalized automation to the mix.

 

Meet & Greet

Although it may be a bit of a time commitment, meeting with fans face-to-face can be a wonderful experience that allows you to make a candid connection and nurture your relationship with fans. And, of course, most fans aren’t going to want to leave without a quick photo to capture the memory. Why not make their day and build some social engagement in the meantime with a fan selfie? You could even build some extra buzz online by creating a simple, relevant hashtag for fans to include in their posts. And once they’ve posted their photo, try reaching out for permission to repost it on your social media accounts. This way, you can maintain your social presence on tour while heavily increasing engagement.

 

Signup Incentives

As the saying goes, “The best things in life are free.” Try setting up a free signup incentive for new fans that have joined your list while on tour. Provide something that the everyday fan may not have access to, such as:

  • Live version of a song recorded during your tour

  • Exclusive video performance

  • E-book

  • Contest Entries

As nerve-wracking as touring may get, it can also the perfect opportunity to connect with your audience on and offstage. Hopefully these tips can help ease the burden so you can focus on creating an unforgettable experience for your fans.

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5 overlooked campaign ideas

 

If you’re tired of the same by-the-numbers promotional campaign, there’s still a number of ways to keep active and engage your mailing list. With these 5 tips, you can easily keep your fans intrigued.

 

Special Appearances

Let’s say you have an upcoming guest spot in a tv/web series or your music is being featured in a popular show or movie. You wouldn’t want fans to miss out, right? Let them know where to catch your appearance with an email campaign. You could also set up an auto-recurring social campaign to keep fans in the loop leading up to your big debut.

 

Charity

Whether it’s on a global scale or right at home, there’s always a cause that people are passionate about.  Why not combine your influence with that passion to help facilitate change? Try starting a fundraising campaign or simply speak out to shed light on an issue. To rally your fans behind you, create an email campaign and spread the word. Your audience may even share your view and speaking out about the cause could not only spread awareness but also strengthen their bond with you.

 

Interviews

Nabbed an interview spot on the morning news or just chatting it up on the local “morning zoo”? Let your fans know when & where to tune in! Create a geo-targeted campaign around where you’re interviewing to shout out when local fans can catch you on air. And in case they missed it, share footage/audio with fans in an email campaign if the clip’s available online.

 

Questions

If you’re not quite big enough to land a local interview (don’t worry, you’ll get there!) or are just having a slow season, you can always stay connected with fans with a quick online Q&A. Schedule social and email campaigns to let your audience know when to send in their questions. Then, prepare an AMA (Ask Me Anything) on a subreddit related to what you do or create a hashtag to make it easy to track fans’ questions on Twitter. You can even make use of our Questions feature for a simple, organized way to answer questions while building your mailing list.

 

Playlists

Don’t lie, EVERYONE has those go to #MondayMotivation jams or songs you belt out in the shower to brighten your morning. Keep your fans engaged with a quick and easy playlist of your personal favorites! Gather a handful of your favorite songs or songs that have inspired you and your work to share with your audience. For Spotify users, you can include your playlist in an email campaign in case your subscribers aren’t following you on Spotify yet.

 

And if you’re looking for a little playlist inspiration, check out our SpotiFridays playlist series!

 

 

What are some of your favorite campaign topics that most might not consider?  Send us a question or let us know in the comments!

 

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Designing an email campaigns makes you consider many elements you might not have thought of before, such as ‘How big should I make this button?’ or ‘Do you think this canary yellow complements the white text? Should I go with Tuscan Sun instead?’

 
If you’re not familiar with email design, all of these details that need your attention can seem very daunting. With practice, you’ll start to find a visual aesthetic that fits your brand and appeals to your fans. In the meantime, here are some tips on how to get started.

 

The Template

After the subject line, the layout of your template is one of the most crucial things your fans will use to decide if they want to continue reading. The Template Tool may need some exploring on your first time around, but for any questions on how to navigate the different modules, consult this tutorial video.

 
We’re here with recommendations on how to implement those modules for a successful email campaign. An extremely important factor to keep in mind is how many people are going to be viewing your email through a mobile device. Each year the number of emails viewed from smartphones and tablets rises, so you’ll want to test your layout and make sure it appears how you intended on both small and large screens.
 
A few things you’ll want to test are the header lines and spacing. What appears as one line on your computer screen might be shortened into two, causing words to overlap.
 

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Also, think about how pictures with text on them might transfer to a mobile viewing setting. If the pictures shrink, so will the text. Pictures may also be too large to load or blocked on a mobile device so, be sure to include a description of the picture in the html.
 

The Color Scheme

Don’t have an art degree to analyze the aesthetics of your email campaign? Neither do most of your viewers. But they can still feel overwhelmed or confused by an email with too much going on. We have some words of wisdom for choosing whether or not Pantone #9DCFA3 will be too muted for an email about exciting tour dates.

 
First, think about your brand. Do you have a website with a color scheme? An image you use as the profile picture across all of your social media accounts? Sticking to two or three main colors will help your brand be easily recognizable, even if the viewer only spends 30 seconds reading the email.
 

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If you don’t have a brand color yet, it’s time to take it back to elementary school and think about the color wheel. The colors you pick shouldn’t be over the top or boring after one email. These are the colors you will be using as the Global Settings for your template to maintain unity over time. You could go with something simple like black and white with monochromatic accents. You could also stick with warm or bright colors to stand out (However, from personal experience I can say that an all pastel-colored email is visually offensive). Find one color you like and see what works best alongside it, colors that contrast or colors that complement?
 
You can also find inspiration from campaigns you already love. Subscribe to brands/influencers whose content you enjoy, or check out this article from Hubspot for some examples of successful email campaigns. Find what moves you and tweak to fit your own brand’s voice.

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