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2018 Emmy Awards


Happy Emmys Week! We’re counting down to the big event with a week-long Social Media Growth competition. You can read up on the full list of 2018 Emmys nominees we’ll be tracking here and be sure subscribe to the FanBridge Blog mailing list for more updates!


Let’s begin our series by taking a look at 2018’s Drama category nominees and how they perform on Instagram. Along with follower counts, we’re also considering the content they publish.


Our nominees are:
The Americans
The Crown
Game of Thrones
The Handmaid’s Tale
Stranger Things
This Is Us

Netflix’s Stranger Things leads the pack with over 6.2 million followers, just over a million followers ahead of HBO’s fantasy phenomenon, Game of Thrones. Hulu’s The Handmaid’s Tale lands in dead center of our list of nominees with 360,260 followers, less than half the audience of NBC’s This Is Us at 1,027,130 followers. At the tail end of our list, we have Netflix’s The Crown at 242,772 followers, then HBO’s Westworld with 99,828 and, lastly, FX’s The Americans at 31,465 followers.
Screen Shot 2018-09-11 at 2.31.43 PM


For a better idea of what lead to such an impressive lead, let’s take a look at some of Stranger Things’ content. Most of the Instagram content shared includes video clips and animations that reference events from season 2 that resonated with fans.
For example, who can forget Responsible Steve?

View this post on Instagram

Start your new year right.

A post shared by Stranger Things (@strangerthingstv) on


Or those wild season 2 feels?


View this post on Instagram

Us? Dramatic? NEVER.

A post shared by Stranger Things (@strangerthingstv) on


And, of course, there’s Dart!



The Stranger Things marketing team also uses promotional teasers to build hype for the upcoming season:


View this post on Instagram

Ahoy! Something is coming… to Hawkins, Indiana!

A post shared by Stranger Things (@strangerthingstv) on


And content from the cast and crew:


View this post on Instagram

HEY! HEY! HEY! It's Father's Day. Pay your respects.

A post shared by Stranger Things (@strangerthingstv) on


Given the massive following gained in just 2 seasons (compared to GoT’s 7), will Stranger Things take home a win? Check in next week for our post-ceremony analysis and stay tuned throughout the week as we observe the nominees for Comedy, Talk and Sketch series.