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2018 Emmy Awards

We’re counting down to the 2018 Emmys with a week-long Social Media Growth competition. You can view our pre-show results for this year’s Outstanding Drama nominees and read up on our full list of categories here. Be sure subscribe to the FanBridge Blog mailing list for more updates!
We’re continuing things with a look at this year’s Outstanding Comedy nominees and their presence on Facebook. As always, we’ll be taking a look at the content shared to gain an idea of what keeps fans excited.
Our nominees are:
Curb Your Enthusiasm
The Marvelous Mrs. Maisel
Silicon Valley
The Unbreakable Kimmy Schmidt

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HBO’s Curb Your Enthusiasm stands at the top of our Comedy follower rankings with over 1.4 million likes, over 400k more than ABC’s Black-ish managed to generate. At the tail end, HBO’s Barry trails in last with only 16,066 likes. This comes as no surprise given the fact that the dark comedy has just concluded its first season this spring. Meanwhile, Silicon Valley (629,659 likes), Atlanta (556,321 likes), and The Unbreakable Kimmy Schmidt (484,556 likes) lie in the middle of our tracking results.
So what led to Curb’s win in today’s rankings? Let’s examine their content:
On Facebook, the Curb Your Enthusiasm marketing team highlights bonus show content that fans will love:

They also use the platform to generate support from fans for other vote-based awards, like this year’s Webbys:

And the team makes use of show clips that fans know and love on holidays:

But can the sitcom veterans from Curb Your Enthusiasm walk away with a coveted statue? Be sure to check in next week for our post-ceremony analysis and stay tuned throughout the week as we observe the nominees for Talk and Sketch series.