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2018 Emmy Awards

The red carpet’s rolled up and we’ve come to the conclusion of our 2018 Emmys Social Media Competition. Read up on our full list of nominees here and view our pre-show analysis for this years Outstanding Drama, Comedy, Sketch Variety & Talk Variety.
Now that the big night has come and gone, we can finally find out if our tracking results managed to predict a winner. We’ll also see whether an Emmy win can help influence social media growth.
So let’s take a look at our categories and see what we discovered from this year’s nominees:
Category: Outstanding Drama Series
Platform: Instagram
Nominees: The Americans, The Crown, Game of Thrones, The Handmaid’s Tale, Stranger Things, This Is Us, Westworld
Most pre-show followers: Stranger Things (6,265,536)
Emmy Winner: Game of Thrones
Most social growth: Westworld (3.9%)

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It seems as though we couldn’t quite nail a prediction in this category as Netflix’s cult hit, Stranger Things received 0 awards and even experienced a drop in social following after the ceremony.
Although our data didn’t help us predict a winner, HBO’s Westworld still experienced a positive night both online and at the ceremony. Along with a 3.9% growth in Instagram followers, the series also managed to walk away with an award for actress Thandie Newton’s supporting performance.
Category: Outstanding Comedy Series
Platform: Facebook
Nominees: Atlanta, Barry, Black-ish, Curb Your Enthusiasm, GLOW, The Marvelous Mrs. Maisel, Silicon Valley, The Unbreakable Kimmy Schmidt
Most pre-show likes: Curb Your Enthusiasm (1,478,120)
Emmy Winner: The Marvelous Mrs. Maisel
Most social growth: The Marvelous Mrs. Maisel (+1.5%)

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There’s little surprise as to why The Marvelous Mrs. Maisel received the highest post-show social growth in this category.  Along with an Outstanding Comedy win, the series received 3 additional awards for Alex Borstein’s supporting performance, Rachel Brosnahan’s lead role and Casting in a comedy series.

Though despite its loss in the Outstanding Comedy category, the cast of HBO’s Barry didn’t walk away empty handed. Besides the second highest social growth in this category, lead actor Bill Hader received an award for his performance alongside supporting actor Henry Winkler.


Category: Outstanding Sketch Variety Series
Platform: Twitter
Nominees: At Home with Amy Sedaris, Drunk History, I Love You, America, Portlandia, Saturday Night Live, Tracey Ullman’s Show
Most pre-show followers: Saturday Night Live (2,287,832)
Emmy Winner: Saturday Night Live
Most social growth: I Love You, America (+4.9%)

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From last week’s data, were able to predict that Saturday Night Live would receive the Outstanding Sketch Variety award. However, this category threw us for a bit of a loop in terms of social growth. None of our data nor the events of Monday’s ceremony could’ve helped us predict that Hulu’s I Love You, America would receive a surge in growth.


Category: Outstanding Talk Variety Series
Platform: YouTube
Nominees: The Daily Show With Trevor Noah, Full Frontal With Samantha Bee, Jimmy Kimmel Live, Last Week Tonight with John Oliver, Late Late Show with James Corden, Late Show with Stephen Colbert
Most pre-show subscriptions: The Late Late Show with James Corden (16,044,357)
Emmy Winner: Last Week Tonight with John Oliver
Most social growth: The Daily Show with Trevor Noah (+1.3%)

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If I Love You, America threw us for a loop in the Sketch Variety category, the Talk Variety category had us absolutely stumped. Our data last week didn’t help us predict this year’s Emmy winner nor was winning a factor in post-show social growth. Our pick for last week, The Late Late Show with James Corden, was unable to win Outstanding Talk Variety series or for it’s Choreography nomination. Meanwhile the ceremony’s actual winner, Last Week Tonight with John Oliver received the second lowest social growth as growth winner The Daily Show with Trevor Noah walked away from this year’s ceremony empty-handed.
Although we were unable to predict 3 out of 4 of this year’s winners, we look forward to discovering correlations for next year’s nominees. Congratulations to the 2018 Emmy winners!