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2016 emmys social (5)

 
Did you catch Last Sunday’s star-studded ceremony for this year’s Emmy awards? ICYMI, we’ve got you covered! We tracked this year’s nominees for Best Drama and Best Comedy on Twitter and Facebook from nominee announcements to the day after the ceremony. And we noticed some pretty interesting trends:

 

There’s Always Room to Grow

Despite establishing a large following before nomination announcements, some big shows wasted no opportunity to build up hype in the weeks leading up to the Emmys. For example, during this year’s San Diego Comic Con, Game of Thrones used a few hashtags to keep fans discussing the show on social media.

 

 
They also came up with a fun scavenger hunt game where fans could win a GoT themed prize pack!

 

 
Game of Thrones made great efforts to incentivize social engagement with fans and showed that they really pay attention to their fanbase, gaining themselves over 57,000 followers within a week. It never hurts to give your fans some incentive for their support!

 

Read Also: Free Giveaways: Share the Love

 

Facebook > Twitter

Fans of hit shows tend to flock to their favorite series page on Facebook compared to Twitter. When engaging your fans, you can always provide them the best of both worlds by including a Social Digest in your campaigns. This way, fans are sure to not miss a thing.

 

Read Also: Social Digest v3: More Customizable. More You.

 

More Recognition? More Growth.

Once nomination announcement hype died down, social media interest followed suit. But during and after the ceremony, award winners saw a spike in follower growth. HBO’s hit comedy Veep received over 1,700 followers on Facebook and Twitter combined overnight following their two victories for Best Comedy and Best Lead Actress in a Comedy.

 

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While Netflix series Master of None gained around 1,500 followers following their win for Best Comedy Writing.

 

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High-exposure events are the perfect opportunity to capitalize and gain followers/subscribers. If you’ve got a big event coming up, take time to let your fans know!

 

Read Also: Event Promotion Strategies

 
It’s been an interesting year for television and it truly showed in this year’s nominees and winners. We’ve seen upsets (better luck next time, Silicon Valley), underdogs and some much-deserved recognition for our favorite shows and performers. Congratulations to this year’s winners!

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