Earlier this year, we talked about the social media marketing trends we see on the horizon for 2016. This is important to keep in mind as we discuss how it affects email marketing in 2016. Email and social go hand in hand, so we’re going to walk through some of these social trends and tell you how you can use these ideas for email as well.
360° Video and Live Streaming
As video becomes more and more popular, the technology continues to evolve. In 2015, we saw an explosion of live streaming, and 360° video is growing more and more in popularity. What do these two have in common? They’re new technological advances that allow the viewer to be more engaged with the video, bordering on virtual reality. As you create content for the web that seeks to engage an audience, it’s important to know that these developments offer an excellent chance to reach that audience in a new, more memorable way.
What is 360° Video?
360° video allows the viewer to move their point of view at will. When viewing on a mobile device, simply move your phone around to change the view, and when viewing on a desktop, use the mouse to drag around to different viewpoints.
Check out this 360° music video from FanBridgers Miracles of Modern Science:
Making a 360° video can be expensive. It requires multiple cameras recording at once, which you then need to stitch together with editing software. Cameras run anywhere from $400 to $6,000, and uploading to YouTube is also a technical process.
Here’s a comprehensive Beginner’s Tutorial, for those who are interested:
What is Live Streaming?
Live streaming allows a viewer to see what you’re experiencing in real time. It truly adds another level of intimacy to that relationship with your fans, plus it’s just super fun!
How Does This Affect My Email Marketing?
While you can’t stream a YouTube video directly in an email, this still affects your email marketing! After all, clicks to content from email stream twice as long as clicks from social!
With a 360° video, it’s important that your fans understand how they can watch it. Miracles of Modern Science made sure to explain this when they sent an email to their fans announcing the new 360° video:
For a live stream, if you plan it in advance, sending an email would be an excellent way to let your fans know when to tune in. You can also schedule an email to go out at the exact moment you start streaming. Make sure to include a link to your YouTube or Periscope account so that your most supportive fans can easily find you – and see you in real-time!