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2018 Emmy Awards

 
The red carpet’s rolled up and we’ve come to the conclusion of our 2018 Emmys Social Media Competition. Read up on our full list of nominees here and view our pre-show analysis for this years Outstanding Drama, Comedy, Sketch Variety & Talk Variety.
 
Now that the big night has come and gone, we can finally find out if our tracking results managed to predict a winner. We’ll also see whether an Emmy win can help influence social media growth.
 
So let’s take a look at our categories and see what we discovered from this year’s nominees:
 
Category: Outstanding Drama Series
Platform: Instagram
Nominees: The Americans, The Crown, Game of Thrones, The Handmaid’s Tale, Stranger Things, This Is Us, Westworld
Most pre-show followers: Stranger Things (6,265,536)
Emmy Winner: Game of Thrones
Most social growth: Westworld (3.9%)
 

Screen Shot 2018-09-18 at 7.59.56 PM

 

It seems as though we couldn’t quite nail a prediction in this category as Netflix’s cult hit, Stranger Things received 0 awards and even experienced a drop in social following after the ceremony.
 
Although our data didn’t help us predict a winner, HBO’s Westworld still experienced a positive night both online and at the ceremony. Along with a 3.9% growth in Instagram followers, the series also managed to walk away with an award for actress Thandie Newton’s supporting performance.
 
Category: Outstanding Comedy Series
Platform: Facebook
Nominees: Atlanta, Barry, Black-ish, Curb Your Enthusiasm, GLOW, The Marvelous Mrs. Maisel, Silicon Valley, The Unbreakable Kimmy Schmidt
Most pre-show likes: Curb Your Enthusiasm (1,478,120)
Emmy Winner: The Marvelous Mrs. Maisel
Most social growth: The Marvelous Mrs. Maisel (+1.5%)
 

Screen Shot 2018-09-18 at 7.59.39 PM

 

There’s little surprise as to why The Marvelous Mrs. Maisel received the highest post-show social growth in this category.  Along with an Outstanding Comedy win, the series received 3 additional awards for Alex Borstein’s supporting performance, Rachel Brosnahan’s lead role and Casting in a comedy series.

 
Though despite its loss in the Outstanding Comedy category, the cast of HBO’s Barry didn’t walk away empty handed. Besides the second highest social growth in this category, lead actor Bill Hader received an award for his performance alongside supporting actor Henry Winkler.

 

Category: Outstanding Sketch Variety Series
Platform: Twitter
Nominees: At Home with Amy Sedaris, Drunk History, I Love You, America, Portlandia, Saturday Night Live, Tracey Ullman’s Show
Most pre-show followers: Saturday Night Live (2,287,832)
Emmy Winner: Saturday Night Live
Most social growth: I Love You, America (+4.9%)
 

Screen Shot 2018-09-18 at 7.54.25 PM

 
From last week’s data, were able to predict that Saturday Night Live would receive the Outstanding Sketch Variety award. However, this category threw us for a bit of a loop in terms of social growth. None of our data nor the events of Monday’s ceremony could’ve helped us predict that Hulu’s I Love You, America would receive a surge in growth.

 

Category: Outstanding Talk Variety Series
Platform: YouTube
Nominees: The Daily Show With Trevor Noah, Full Frontal With Samantha Bee, Jimmy Kimmel Live, Last Week Tonight with John Oliver, Late Late Show with James Corden, Late Show with Stephen Colbert
Most pre-show subscriptions: The Late Late Show with James Corden (16,044,357)
Emmy Winner: Last Week Tonight with John Oliver
Most social growth: The Daily Show with Trevor Noah (+1.3%)
 

Screen Shot 2018-09-18 at 7.53.55 PM

 
If I Love You, America threw us for a loop in the Sketch Variety category, the Talk Variety category had us absolutely stumped. Our data last week didn’t help us predict this year’s Emmy winner nor was winning a factor in post-show social growth. Our pick for last week, The Late Late Show with James Corden, was unable to win Outstanding Talk Variety series or for it’s Choreography nomination. Meanwhile the ceremony’s actual winner, Last Week Tonight with John Oliver received the second lowest social growth as growth winner The Daily Show with Trevor Noah walked away from this year’s ceremony empty-handed.
 
Although we were unable to predict 3 out of 4 of this year’s winners, we look forward to discovering correlations for next year’s nominees. Congratulations to the 2018 Emmy winners!

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Team FanBridge

2018 Emmy Awards

 
We’re counting down to the 2018 Emmys with a week-long Social Media Growth competition. Read up on our full list of nominees here and be sure subscribe to the FanBridge Blog mailing list for more updates!
 
Today, we’ll be taking a close look at the nominees for our final category, Outstanding Talk Variety series, on YouTube. Along with their subscriber count, we’ll be taking a look at the content they’ve shared to figure out what draws fans to their page.

Our nominees are:

The Daily Show With Trevor Noah
Full Frontal With Samantha Bee
Jimmy Kimmel Live
Last Week Tonight with John Oliver
Late Late Show with James Corden
Late Show with Stephen Colbert

 

Screen Shot 2018-09-14 at 3.29.04 PM

 
Today’s results show an impressive victory for CBS’s The Late Late Show with James Corden at 16 million subscribers, ahead of ABC’s Jimmy Kimmel Live at 12.8 million subscribers. Meanwhile, Comedy Central’s The Daily Show (3.5 million subscribers) dukes it out with a few alumni-hosted series, including HBO’s Last Week Tonight with John Oliver (6.4 million subscribers), CBS’s Late Show with Stephen Colbert (4.8 million subscribers) and TBS’s Full Frontal with Samantha Bee (870,556 subscribers).
 
Like many late night series, The Late Late Show’s channel hosts an abundance of clips from their full episodes. But there’s a few things they switch up that helps them stand out as a series on YouTube:
 
The channel provides playlists of clips from each episode. So if you missed last night’s episode, you can easily catch up:
 

 
They also share fun, behind the scenes moments with their active community:
 

Screen Shot 2018-09-14 at 4.40.12 PM

 
And they highlight content from other shows featuring James Corden:
 

Screen Shot 2018-09-14 at 4.41.52 PM

 
But will the award for Outstanding Talk Variety series go to the Carpool Karaoke crooner? Catch the star-studded ceremony Monday, September 7th at 8pm EST and be sure to check in next week for our post-ceremony analysis!

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Team FanBridge

We’ve just updated our import page, which is where you can upload opt-in lists by copy/paste, .csv file, syncing your webmail, or adding a single subscriber.

 

You’ll notice some design changes (like you can click to upload a file or drag-and-drop from your desktop)…

 

drag to upload
 

But the bigger change you’ll notice is a new import method: Connect.

 

Connect

 

With this new import option, you can sync with Big Cartel, Patreon, and/or Shopify. You only need to sync once and we’ll continuously bring in any new subscribers to your FanBridge list. As with any import, we’ll always dedupe if the fan is already subscribed, but add any new information if available.

 

Go through the import steps like you would any other method – upload, pick which group(s) to put the subscribers, designate if you want a confirmation email sent or not, and continue to a final process – and those settings will apply to subscribers coming from those channels.

 

Connect today so you don’t have to export,
format,
save,
upload,
repeat
waste time tomorrow.

Get started here

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