Creating and sending an email campaign isn’t an easy, one-step process. There are a lot of little details that can be easily overlooked, and one little mistake could ruin your campaign effort! Here’s a checklist (with more detailed explanations below) to make sure you don’t forget those minor details. They make a big difference!
Make sure you have one main call to action for your subscribers to take
Make sure you have a good reason for sending your newsletter. Ask yourself what action you would really like your subscribers to take after reading your email, and write your message to reflect that. A great idea is to use a call to action button to draw attention to wherever you would like the reader to go.
Send a test email
Make sure your emails looks and reads exactly the way you want. The best way to do this is to send a test email. Check the design and re-read your message. Also, check out how your email looks on a mobile device. Use the template tool to make the email automatically mobile-optimized.
Check that all of your links go to the right place
It’s really easy to copy and paste the wrong link! Make sure you click through to each link in your email to be sure it goes exactly where you intended.
Edit your plain text backup to match your newsletter
Double-check your plain text email, and edit it as needed. This plain text email won’t go to the majority of your subscribers, but there will be a few that will have disabled html for their security.
Fill in a subject line that matches your content
Make sure you fill in a subject line before you send! Nothing hurts your campaign more than forgetting this crucial step. Set up an A/B subject line test for even better results and insights.
Select the right sender email address
You can always add a new sender address in case you signed up with an email address that you don’t want to send from. Once you verify the email address as a sender, it will appear as an option in the drop down menu.
Schedule and target your newsletter
Putting some thought into who will receive your newsletter and when they should get it can improve not only your initial messaging, but also the campaign results and engagement from your audience.
Announce your campaign on social networks
This is a quick way to grab a few more email addresses even after you send a campaign, plus you can keep your social followers in the loop as well!
Check the CAN-SPAM box
Just verify that you’re sending a legal email campaign to subscribers that have opted in to your mailing list. Please and thank you!