The Social Media Value of a Grammy

Posted by Corey on February 13th, 2012

Being data nerds, we realized that we couldn’t just watch the Grammys without digging a little deeper into the question on FanBridge’s mind.

What’s the social media value of a Grammy award?

We looked at last night’s biggest categories to figure out who showed the greatest lift in Facebook Likes. Twitter followers, and YouTube views (for song-oriented awards). Artists with asterisks next to their name also performed on the show.

Album of the Year

21 - Adele*

Facebook: 1.05% (+187,656)
Twitter: 5.33% (+196,690)

Wasting Light - The Foo Fighters*

Facebook: 0.3% (+18,322)
Twitter: 2.25% (+13,728)

Born This Way - Lady Gaga

Facebook: 0.07% (+35,598)
Twitter: 0.24% (+45,683)

Doo-Wops & Hooligans - Bruno Mars*

Facebook: 0.37% (+68,620)
Twitter: 0.56% (+39,355)

Loud - Rihanna*

Facebook: 0.1% (+49,515)
Twitter: 0.56% (+74,229)

Record of the Year

“Rolling in the Deep” -Adele*

Facebook: 1.05% (+187,656)
Twitter: 5.32% (+196,690)
YouTube: 0.34% (+772,108)

“Holoscene” – Bon Iver

Facebook: 0.59% (+6,043)
Twitter: 6.11% (+10,473)
YouTube: 4.23% (+94,246)

“The Cave” – Mumford & Sons

Facebook: 0.13% (+3,255)
Twitter: N/A
YouTube: 0.67% (+21,929)

“Grenade” – Bruno Mars*

Facebook: 0.37% (+68,620)
Twitter: 0.56% (+39,255)
YouTube: 0.11% (+274,387)

“Firework” – Katy Perry*

Facebook: 0.06% (+25,048)
Twitter: 0.02% (+2,736)
YouTube: 0.1% (+235,907)

Adele wins both categories in Facebook Likes with a 1.05% increase, but surprisingly Bon Iver, who won Best New Artist, attracted big increases on Twitter and YouTube.

Not quite ready to compete in the social media Grammys? FanBridge helps you grow, engage, and monetize your fan base. Boost your Likes, followers, and views and learn more about FanBridge Marketing Solutions.

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