YouTube has said over and over that “Watch Time” is the #1 most important metric for channels to care about. But have you ever wanted to know the actual impact your social media & email marketing efforts have on your YouTube video watch time – down to the number of minutes gained? Well, today’s your lucky day, because we’ve completed our integration of YouTube’s latest APIs to show you this valuable information right in your FanBridge dashboard. Now, every email newsletter, social media post, fan share, etc. that you manage or create via your FanBridge account is directly tracked to the number of minutes of YouTube watch time they drive for your YouTube Channel.
Easily our #1 requested feature, we’re excited to be the first company to integrate these new tracking tools into client accounts in two ways:
First, quick view look at the total number of minutes your email and social media marketing efforts have contributed to your channel’s watch time.
This view is a great way for individual channels to quickly see how much watch time their marketing activities have generated for each day of the month. This also lets channels focus on the activities that matter, and spend less time on the ones that don’t. A separate view is being made available for our multi-channel network (MCN) clients to use this info to see which network channels are marketing effectively, and which need a little more help to get headed in the right direction.
Second, we’ve integrated this watch time lift data directly into your FanBridge “Activity Feed” on a per video basis, so you can see exactly which videos are getting a boost – and which ones need a bit more love.
For example, maybe you’ve got a few killer videos everyone is addicted to watching, but other newer ones aren’t quite getting the same attention. Now, you can iterate your marketing ideas for featuring the newer videos and see if you’re actually having an impact on their watch time. Some of our marketing automation products, like Social Digest and Channel Digest emails, can even use this data to self-optimize how video content is getting sent to fans.
Psyched yet? So are we, and that’s just the beginning of what we’re doing with the watch time APIs that our friends over at YouTube are providing. For instance, did you know that fans referred from the FanBridge platform (across email, social media, landing pages, widgets, etc.) have an avg. minutes per view that is 2x Facebook, 5x Twitter, 5x Google and 6x Reddit?
This kind of lift means some serious boost in engagement with your channel, which means better video rankings and higher ad revenues from YouTube monetization.
These new tracking tools are unlocked in every FanBridge account, so sync your YouTube channel today and start seeing if your marketing efforts are actually driving additional watch time minutes – or if it’s time to adjust your audience development & retention strategy.