As the head of Marketing Solutions at FanBridge, I work with our clients to accelerate their fan base growth using our new suite of advertising tools. For many, important career opportunities depend on being able to grow their lists quickly and effectively. Recently, an artist came to me stuck at roughly 1500 “Likes” on her Facebook page. “The country label that’s looking at me said I need to double my ‘Like’ count for us to work together,” she said. “They aren’t in a position to take a big risk on me without first knowing that I can grow my fan base on my own.”
While she had been successful in growing her fan list at shows and through organic site traffic, she needed to speed up the process and reach new fans faster. Since she was specifically looking to get more followers on Facebook, we discussed using our FanFinder Social Media Boost. She was willing to spend $500 and was hoping to bring a few hundred new “Likes” to her page. FanFinder Social Media Boost takes Facebook advertising to a new level by testing hundreds of ad variations to find the ones that convert the most “Likes”/clicks for the best price.
I cautiously projected a cost per “Like” of $1, though most campaigns perform better. This one was no exception, driving well over 700 “Likes” (as well as an increase in comments, etc.) to her page for just $500. Because FanFinder allowed a virtually unknown country artist to pull in “Likes” at below $.70 each, she now has the ability to realize her goals in a cost effective manner. Gone are the days where an artist requires major label backing to move the needle promotionally; there are now affordable solutions that can help independent musicians (as well as companies, brands, and services) achieve their goals by reaching new fans and creating an engaged community. This artist plans to invest another $500 this month to crack that 3,000 “Likes” mark.
Interested in learning more about what FanBridge Marketing Solutions can do for you? Contact Chris Gesualdi (ChrisFanBridgecom) at 212-365-8758.
*Ads in images are examples of past campaigns. Neither are the artist mentioned in this post.