If you couldn’t tell by the 95-degree heat (at least here in NYC), summer has arrived and that means the summer classic, the MLB All-Star game, is here.
Since 2002, Major League Baseball has held a “Final Vote” for fans to vote one more player on to each roster. The “get out the vote” machine from each team is reminiscent of political elections with each team pushing hard for fans to vote for their star.
This year’s winners were David Freese of the Cardinals and Yu Darvish of the Rangers. How did these players and teams get the most votes?
The Cardinals highlighted the vote in the background (both left and right) and in the header on the team website.
The Cardinals also posted to their Facebook page to remind fans of past success.
Yu Darvish of the Rangers stuck to targeting his biggest fan base by tweeting in Japanese. By targeting his Super Fans, Darvish was able to rally for more votes. The Rangers and teammates helped out by retweeting Darvish.
Let’s take a closer look at what some of the other various teams did to drive votes (note: many teams did each of the following):
The White Sox changed their Facebook cover photo to this Uncle Sam inspired voting call-to-action.
The Nationals relied on Twitter to drive votes via hashtag.
The Orioles interestingly highlighted their star, Hammel, but also the Nationals’ Harper for some regional pride.
The White Sox used a promoted tweet to tackle fans’ feeds rather than their main Twitter landing page