Since this is my first blog post as part of the FanBridge team, I feel I can’t just ‘jump right in’ without at least laying out a little ‘hello’ to introduce myself to the FanBridge community and share what we are working on over here.
I joined the FanBridge team in June as Director of Film and TV Relations with the purpose of fostering the organic demand we are experiencing in the Film, TV and celebrity vertical. This includes reaching out to some of the awesome users we already have on the platform to offer guidance, as well as innovating the future features we will be offering to support filmmakers, television properties and celebrities on the FanBridge platform.
I am also lucky enough to be part of our Strategic Partnership Team, giving me a birds-eye view of the FanBridge landscape as it relates to key relationships that help enhance our platform now and in the future for our users and make it the kick-ass high-conversion system serving you up fans, engagement and much more.
In future blog posts, I’ll fill in more about my background here and there as it relates to what we are up to – and just for fun I might even toss in an interesting piece of New York entertainment experience here and there for kicks (Like the time I went to the Emmy Awards ‘after-party’ using a ticket given to me by a fairly popular soap opera actor, who shall remain nameless.). In addition to film, TV and celebrity-specific advice I have a lot to offer across the broader social media spectrum as well. My marketing experience is built on a wide-range of entertainment industry roles, but it also includes working with many brands to help lead and strategize their social media presence, including ChapStick, Dial NutriSkin, Honeywell’s ‘Corporate Citizenship’ arm, and several other major brands. Working in television and film (in front of the camera, and behind it) I’ve worked for a couple of celebrities, and on large marketing teams for ‘live events’ in eleven markets across the U.S. – including many of the biggest arena’s out there. There’s more – but let’s get to helping you!
Now, let’s talk Facebook fan page tabs.
It’s about consolidation. How many times have you been to a fan page and seen so many tabs on the fan page that it looks like they just installed everything available (apps, etc) on Facebook, and now they have more tabs than Wikipedia.com has web pages? Okay, maybe the worst offenders are more obnoxious than the general ‘use case’ – but you get the point. There are just way too many tabs with disproportionate importance, features and functions. A big mess.
Well, as those of you that use FanBridge know, our solution is a ‘single-tab’ solution. That’s no accident. For anyone that runs a fan page and views the analytics – there are two places your audience goes: default tab and the wall. The minuscule traffic that trickles to the other tabs is barely noticeable and just fragments your message, purpose and conversion rates.
The point? Be smart about your content on your fan page, maximize the use of your video, audio, and promotional offers on the default tab (aka FanBridge tab) to make sure you get the maximum amount of eyeballs on your most important content. Be certain about what you are using and why – prioritize your tab content from the top down (keep your priority content ‘above the fold!’). Of course, we make it super easy to reorder your tab content with our ‘drag and drop’ modular build – keep your content fresh, prioritized, and consolidated.
If you need a little more proof, check out your fan page insights and compare your default tab traffic and wall traffic to the rest of your tabs. Get analytical and then optimize your content to make sure your page is killer and appropriatelystructured – this will keep your audience focused on the right stuff for you to engage, grow, and monetize!