When you announce a new video using an email campaign, the primary action you want people to take is to click to watch the video online. With the video embed tool, it is easy to implement this in your campaign as all you need is your video URL.
However, another key action you would like your fans to take is to share that video. Making your content easy to share is what can help you to expand your audience beyond just those to whom you are immediately connected. While putting a share link in an email is a bit more difficult that just copying and pasting a YouTube URL, you can follow the instructions below to get everything you need to add a link in your email adds a high value action to your message.
Creating a Share to Twitter link:
In our example, we want fans to share the tutorial video seen just above. The share link starts off with:
http://twitter.com/share?text=
This is what generates the “Share to Twitter” modal that will appear when fans select the link. Next, follow it up with the custom text you would like to use. In our example, we want our tweet to say “Get the @BlushTV look with smokey eyes that simmer #smokey “. We encode this text so that it can be read in a URL as seen here:
Get%20the%20%40BlushTV%20look%20with%20smokey%20
eyes%20that%20simmer%20%23smokey%20
Don’t know how to encode your message? You can easily use encoders like one found here: http://meyerweb.com/eric/tools/dencoder/ to get exactly what you need. What’s great is that we can include a hashtag with our custom message should we want to promote a trending topic along with the shares of our video.
Lastly, we include the URL of the video as seen here:
&url=http://youtu.be/qsqvx1c9ICg
When put all together, we get: http://twitter.com/share?text=Get%20the%20%40BlushTV%20look%20with%20smokey
%20eyes%20that%20simmer%20%23smokey%20&
url=http://youtu.be/qsqvx1c9ICg
And this URL can be entered in your campaign like any URL, by attaching it to any text or image in your campaign.
Once you’ve put in your share URL with your custom message, try it out and check that your prompt comes out okay. When it’s ready to go, you’ll have added an extra call to action that helps get the word out about your new video.
