FanBridge Blog

Team FanBridge

This post was written by Benny Luo and originally appeared on NewMediaRockstars

One of the biggest things I see talked about in the online video industry is “driving views.” While having this ability is important and necessary to succeed, I believe that producing engaging content is more important in the long run. You can use every trick in the book to drive millions of views, but if your audience doesn’t engage with your content, views don’t matter much (at least in my opinion). With YouTube recently announcing that watch time and comments will be the focused measure in whether channels will be rewarded in the future, this makes the aforementioned more important than ever. So, without further ado, here are 5 ways to increase viewer engagement with your YouTube videos.

1. Be Dependable and Consistent

engagement point1 5 Ways to Increase Engagement on Your YouTube Videos

It’s said by many that putting out content regularly is a great way to drive traffic to your YouTube channel. However, consistency is also important in increasing audience return rate, which thereby increases engagement. Craig Benzine (WheezyWaiter) told NMR that “The best way to increase engagement, in my opinion, is to be a dependable source of entertainment or information. People need to know that there is going to be follow up, and the way to get them to know that is by being consistent.” When we asked Jimmy Tatro (LifeAccordingToJimmy) on the best ways to stay consistent, he said to “Develop a schedule that your subscribers can rely on. If you’re going to post videos on a certain day, they’ll be expecting that every week; it’s all about consistency”

2. Converse with your audience

engagement point2 5 Ways to Increase Engagement on Your YouTube Videos

Always find ways to talk to your audience outside of your videos. As Chris Thompson  (SupRicky06) told NMR, “Treat engagement online like a conversation in real life. There has to be two sides for it to work. Make sure you respond to your audience on your various social media pages, and you will see a vast improvement across all of your platforms.” As artists with an online presence, we at NMR feel it’s important to block out time every day that is strictly devoted to directly engaging with your audience. Remember: in the social media era, if you don’t engage with your audience, they won’t engage with you!

3. Utilized Annotations and Create a “Call-to-Action”

engagement point3 5 Ways to Increase Engagement on Your YouTube Videos

Having your viewers watch your video from beginning to end should NEVER be your only end goal, in my opinion. You need to take advantage of the fact that viewers are watching your video. In simple terms, you need to make sure there is always a “call-to-action” after they watch your video; this can be as simple as telling your audience to subscribe and follow your social media accounts. The annotations feature offers a great way for you to add links within your video. While YouTube doesn’t allow external links in their annotations, you can use these opportunities to link your suscribe URL or to your other videos. See NMR’s example above.

4. Check out the YouTube Live Streaming Feature.

engagement point4 5 Ways to Increase Engagement on Your YouTube Videos

Fullscreen Senior Talent Manager Abe Lim told NMR, “A great new feature YouTube has enabled for partners is YouTube Live Streaming. With YouTube Live Streaming, you are able to connect with new and committed viewers on your channel.” Taking advantage of this valuable tool allows you to connect with your subscriber base live, thereby increasing discussion and more views on your channel.

5. Daypart your YouTube videos

calendar 5 Ways to Increase Engagement on Your YouTube Videos

 

Uploading videos during times of highest engagement on YouTube could go a long way in driving interactions and views. ReelSEO reports that the best time to upload is during the week, preferably Wednesday and Thursday, and between 12pm and 1pm PST to make sure it’s ready during peak traffic time at 2pm.

Want more info on finding success with your YouTube channel? Get more views and subscribers with our newest eBook, “3 Keys to Audience Success for YouTube Channel Owners.”









Google+
 
  • http://www.facebook.com/gomer.ozdabar.1 Gomer OZ Dabar

    #unkle  rikoe

  • http://www.facebook.com/gomer.ozdabar.1 Gomer OZ Dabar
  • peter parker

    Although these are a little general and obvious, I still found this article useful to clear my mind a little bit. I own a couple of youtube channels, and tips like that really do help. Hope it helps others too ! increase youtube views

  • FanBridge

    ##- Please type your reply above this line -##

    We’ve received your support request: Re: New comment posted on 5 Ways to Increase Engagement on Your YouTube Videos
    Your request (#65087) has been received and is being reviewed by our Client Service team.
    Left something out? Reply to this email or click the link below: http://fanbridge.zendesk.com/requests/65087

    ———————————————-

    Disqus, Mar 17 02:12 AM

Get Started With FanBridge


(minimum 6 characters)
By clicking Start my free trial you agree to the Terms of Service, Privacy, and Refund Policies.

Subscribe

Subscribe to this blog

Authors

Team FanBridge

Popular Categories